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| Google Will Require Proof of Identity From All Advertisers | Google Will Require Proof of Identity From All Advertisers |
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| In an effort to fight off fraudulent or misleading online ads, Google will require that all advertisers across its sprawling network prove who they are and where they operate, the company said in a blog post on Thursday. | In an effort to fight off fraudulent or misleading online ads, Google will require that all advertisers across its sprawling network prove who they are and where they operate, the company said in a blog post on Thursday. |
| The names of the companies or people behind ads, as well as their countries of origin, will begin appearing on Google ads this summer, starting with several thousand advertisers a month in the United States before expanding worldwide. The measure, which could take years to implement, is designed as a defense against businesses and individuals who misrepresent themselves in paid online promotions, Google said. | The names of the companies or people behind ads, as well as their countries of origin, will begin appearing on Google ads this summer, starting with several thousand advertisers a month in the United States before expanding worldwide. The measure, which could take years to implement, is designed as a defense against businesses and individuals who misrepresent themselves in paid online promotions, Google said. |
| The move comes as Google tries to tamp down misinformation and scams related to the coronavirus pandemic. It expands a 2018 verification policy focused on political advertisers serving election ads. | The move comes as Google tries to tamp down misinformation and scams related to the coronavirus pandemic. It expands a 2018 verification policy focused on political advertisers serving election ads. |
| Broadening the policy will “help support the health of the digital advertising ecosystem by detecting bad actors and limiting their attempts to misrepresent themselves,” wrote John Canfield, who handles ad integrity for Google, in the blog post. | Broadening the policy will “help support the health of the digital advertising ecosystem by detecting bad actors and limiting their attempts to misrepresent themselves,” wrote John Canfield, who handles ad integrity for Google, in the blog post. |
| In the past, Google has cited predatory behavior by companies that trumpet payday loans, bail-bonds services and third-party tech support, often banning ads outright. In September, Google said that it had taken down more than 3.2 billion ads that violated its advertising policies in a year, or more than 100 bad ads per second. | In the past, Google has cited predatory behavior by companies that trumpet payday loans, bail-bonds services and third-party tech support, often banning ads outright. In September, Google said that it had taken down more than 3.2 billion ads that violated its advertising policies in a year, or more than 100 bad ads per second. |
| Under the new policy, Google will suspend the accounts of advertisers that do not provide proof of identity, including W9 forms, passports and other personal identification and business incorporation files. Previously, Google had requested basic information, like names, but did not require documentation. | Under the new policy, Google will suspend the accounts of advertisers that do not provide proof of identity, including W9 forms, passports and other personal identification and business incorporation files. Previously, Google had requested basic information, like names, but did not require documentation. |
| “Who doesn’t want an internet that is more truthful, especially with the rise of fake news, fake businesses and fake face masks?” said Douglas Rozen, the chief media officer at the digital ad agency 360i. “The inevitability of this makes sense in today’s environment.” | “Who doesn’t want an internet that is more truthful, especially with the rise of fake news, fake businesses and fake face masks?” said Douglas Rozen, the chief media officer at the digital ad agency 360i. “The inevitability of this makes sense in today’s environment.” |
| As regulators try to beat back unsupported claims about coronavirus treatments, and as troll farms prepare to influence the 2020 election, tech companies are beefing up their defenses. This month Reddit updated its political advertising policy to require advertisers to provide proof of identity to its sales team. | As regulators try to beat back unsupported claims about coronavirus treatments, and as troll farms prepare to influence the 2020 election, tech companies are beefing up their defenses. This month Reddit updated its political advertising policy to require advertisers to provide proof of identity to its sales team. |
| Google intensified efforts to clean up ads after it was discovered that websites spreading false information about the 2016 presidential election were making money by selling ads through the company’s advertising networks. | Google intensified efforts to clean up ads after it was discovered that websites spreading false information about the 2016 presidential election were making money by selling ads through the company’s advertising networks. |
| In late 2016, Google kicked off hundreds of publishers from its AdSense advertising system. Two years later, it required political advertisers to verify their identities before allowing them to buy campaign ads. The move came after Google’s disclosure to Congress that it had accepted nearly $5,000 in advertising during the election cycle from the Internet Research Agency, a Russian company accused of meddling in the race. | In late 2016, Google kicked off hundreds of publishers from its AdSense advertising system. Two years later, it required political advertisers to verify their identities before allowing them to buy campaign ads. The move came after Google’s disclosure to Congress that it had accepted nearly $5,000 in advertising during the election cycle from the Internet Research Agency, a Russian company accused of meddling in the race. |
| Updated June 22, 2020 | Updated June 22, 2020 |
| A commentary published this month on the website of the British Journal of Sports Medicine points out that covering your face during exercise “comes with issues of potential breathing restriction and discomfort” and requires “balancing benefits versus possible adverse events.” Masks do alter exercise, says Cedric X. Bryant, the president and chief science officer of the American Council on Exercise, a nonprofit organization that funds exercise research and certifies fitness professionals. “In my personal experience,” he says, “heart rates are higher at the same relative intensity when you wear a mask.” Some people also could experience lightheadedness during familiar workouts while masked, says Len Kravitz, a professor of exercise science at the University of New Mexico. | A commentary published this month on the website of the British Journal of Sports Medicine points out that covering your face during exercise “comes with issues of potential breathing restriction and discomfort” and requires “balancing benefits versus possible adverse events.” Masks do alter exercise, says Cedric X. Bryant, the president and chief science officer of the American Council on Exercise, a nonprofit organization that funds exercise research and certifies fitness professionals. “In my personal experience,” he says, “heart rates are higher at the same relative intensity when you wear a mask.” Some people also could experience lightheadedness during familiar workouts while masked, says Len Kravitz, a professor of exercise science at the University of New Mexico. |
| The steroid, dexamethasone, is the first treatment shown to reduce mortality in severely ill patients, according to scientists in Britain. The drug appears to reduce inflammation caused by the immune system, protecting the tissues. In the study, dexamethasone reduced deaths of patients on ventilators by one-third, and deaths of patients on oxygen by one-fifth. | The steroid, dexamethasone, is the first treatment shown to reduce mortality in severely ill patients, according to scientists in Britain. The drug appears to reduce inflammation caused by the immune system, protecting the tissues. In the study, dexamethasone reduced deaths of patients on ventilators by one-third, and deaths of patients on oxygen by one-fifth. |
| The coronavirus emergency relief package gives many American workers paid leave if they need to take time off because of the virus. It gives qualified workers two weeks of paid sick leave if they are ill, quarantined or seeking diagnosis or preventive care for coronavirus, or if they are caring for sick family members. It gives 12 weeks of paid leave to people caring for children whose schools are closed or whose child care provider is unavailable because of the coronavirus. It is the first time the United States has had widespread federally mandated paid leave, and includes people who don’t typically get such benefits, like part-time and gig economy workers. But the measure excludes at least half of private-sector workers, including those at the country’s largest employers, and gives small employers significant leeway to deny leave. | The coronavirus emergency relief package gives many American workers paid leave if they need to take time off because of the virus. It gives qualified workers two weeks of paid sick leave if they are ill, quarantined or seeking diagnosis or preventive care for coronavirus, or if they are caring for sick family members. It gives 12 weeks of paid leave to people caring for children whose schools are closed or whose child care provider is unavailable because of the coronavirus. It is the first time the United States has had widespread federally mandated paid leave, and includes people who don’t typically get such benefits, like part-time and gig economy workers. But the measure excludes at least half of private-sector workers, including those at the country’s largest employers, and gives small employers significant leeway to deny leave. |
| So far, the evidence seems to show it does. A widely cited paper published in April suggests that people are most infectious about two days before the onset of coronavirus symptoms and estimated that 44 percent of new infections were a result of transmission from people who were not yet showing symptoms. Recently, a top expert at the World Health Organization stated that transmission of the coronavirus by people who did not have symptoms was “very rare,” but she later walked back that statement. | So far, the evidence seems to show it does. A widely cited paper published in April suggests that people are most infectious about two days before the onset of coronavirus symptoms and estimated that 44 percent of new infections were a result of transmission from people who were not yet showing symptoms. Recently, a top expert at the World Health Organization stated that transmission of the coronavirus by people who did not have symptoms was “very rare,” but she later walked back that statement. |
| Touching contaminated objects and then infecting ourselves with the germs is not typically how the virus spreads. But it can happen. A number of studies of flu, rhinovirus, coronavirus and other microbes have shown that respiratory illnesses, including the new coronavirus, can spread by touching contaminated surfaces, particularly in places like day care centers, offices and hospitals. But a long chain of events has to happen for the disease to spread that way. The best way to protect yourself from coronavirus — whether it’s surface transmission or close human contact — is still social distancing, washing your hands, not touching your face and wearing masks. | Touching contaminated objects and then infecting ourselves with the germs is not typically how the virus spreads. But it can happen. A number of studies of flu, rhinovirus, coronavirus and other microbes have shown that respiratory illnesses, including the new coronavirus, can spread by touching contaminated surfaces, particularly in places like day care centers, offices and hospitals. But a long chain of events has to happen for the disease to spread that way. The best way to protect yourself from coronavirus — whether it’s surface transmission or close human contact — is still social distancing, washing your hands, not touching your face and wearing masks. |
| A study by European scientists is the first to document a strong statistical link between genetic variations and Covid-19, the illness caused by the coronavirus. Having Type A blood was linked to a 50 percent increase in the likelihood that a patient would need to get oxygen or to go on a ventilator, according to the new study. | A study by European scientists is the first to document a strong statistical link between genetic variations and Covid-19, the illness caused by the coronavirus. Having Type A blood was linked to a 50 percent increase in the likelihood that a patient would need to get oxygen or to go on a ventilator, according to the new study. |
| The unemployment rate fell to 13.3 percent in May, the Labor Department said on June 5, an unexpected improvement in the nation’s job market as hiring rebounded faster than economists expected. Economists had forecast the unemployment rate to increase to as much as 20 percent, after it hit 14.7 percent in April, which was the highest since the government began keeping official statistics after World War II. But the unemployment rate dipped instead, with employers adding 2.5 million jobs, after more than 20 million jobs were lost in April. | The unemployment rate fell to 13.3 percent in May, the Labor Department said on June 5, an unexpected improvement in the nation’s job market as hiring rebounded faster than economists expected. Economists had forecast the unemployment rate to increase to as much as 20 percent, after it hit 14.7 percent in April, which was the highest since the government began keeping official statistics after World War II. But the unemployment rate dipped instead, with employers adding 2.5 million jobs, after more than 20 million jobs were lost in April. |
| States are reopening bit by bit. This means that more public spaces are available for use and more and more businesses are being allowed to open again. The federal government is largely leaving the decision up to states, and some state leaders are leaving the decision up to local authorities. Even if you aren’t being told to stay at home, it’s still a good idea to limit trips outside and your interaction with other people. | States are reopening bit by bit. This means that more public spaces are available for use and more and more businesses are being allowed to open again. The federal government is largely leaving the decision up to states, and some state leaders are leaving the decision up to local authorities. Even if you aren’t being told to stay at home, it’s still a good idea to limit trips outside and your interaction with other people. |
| Common symptoms include fever, a dry cough, fatigue and difficulty breathing or shortness of breath. Some of these symptoms overlap with those of the flu, making detection difficult, but runny noses and stuffy sinuses are less common. The C.D.C. has also added chills, muscle pain, sore throat, headache and a new loss of the sense of taste or smell as symptoms to look out for. Most people fall ill five to seven days after exposure, but symptoms may appear in as few as two days or as many as 14 days. | Common symptoms include fever, a dry cough, fatigue and difficulty breathing or shortness of breath. Some of these symptoms overlap with those of the flu, making detection difficult, but runny noses and stuffy sinuses are less common. The C.D.C. has also added chills, muscle pain, sore throat, headache and a new loss of the sense of taste or smell as symptoms to look out for. Most people fall ill five to seven days after exposure, but symptoms may appear in as few as two days or as many as 14 days. |
| If air travel is unavoidable, there are some steps you can take to protect yourself. Most important: Wash your hands often, and stop touching your face. If possible, choose a window seat. A study from Emory University found that during flu season, the safest place to sit on a plane is by a window, as people sitting in window seats had less contact with potentially sick people. Disinfect hard surfaces. When you get to your seat and your hands are clean, use disinfecting wipes to clean the hard surfaces at your seat like the head and arm rest, the seatbelt buckle, the remote, screen, seat back pocket and the tray table. If the seat is hard and nonporous or leather or pleather, you can wipe that down, too. (Using wipes on upholstered seats could lead to a wet seat and spreading of germs rather than killing them.) | If air travel is unavoidable, there are some steps you can take to protect yourself. Most important: Wash your hands often, and stop touching your face. If possible, choose a window seat. A study from Emory University found that during flu season, the safest place to sit on a plane is by a window, as people sitting in window seats had less contact with potentially sick people. Disinfect hard surfaces. When you get to your seat and your hands are clean, use disinfecting wipes to clean the hard surfaces at your seat like the head and arm rest, the seatbelt buckle, the remote, screen, seat back pocket and the tray table. If the seat is hard and nonporous or leather or pleather, you can wipe that down, too. (Using wipes on upholstered seats could lead to a wet seat and spreading of germs rather than killing them.) |
| If you’ve been exposed to the coronavirus or think you have, and have a fever or symptoms like a cough or difficulty breathing, call a doctor. They should give you advice on whether you should be tested, how to get tested, and how to seek medical treatment without potentially infecting or exposing others. | If you’ve been exposed to the coronavirus or think you have, and have a fever or symptoms like a cough or difficulty breathing, call a doctor. They should give you advice on whether you should be tested, how to get tested, and how to seek medical treatment without potentially infecting or exposing others. |
| If you’re sick and you think you’ve been exposed to the new coronavirus, the C.D.C. recommends that you call your healthcare provider and explain your symptoms and fears. They will decide if you need to be tested. Keep in mind that there’s a chance — because of a lack of testing kits or because you’re asymptomatic, for instance — you won’t be able to get tested. | If you’re sick and you think you’ve been exposed to the new coronavirus, the C.D.C. recommends that you call your healthcare provider and explain your symptoms and fears. They will decide if you need to be tested. Keep in mind that there’s a chance — because of a lack of testing kits or because you’re asymptomatic, for instance — you won’t be able to get tested. |
| More recently, Google has been playing cat-and-mouse with advertisers trying to circumvent its ban on ads that profit from shortages caused by the pandemic. Even as Google said it was catching millions of problematic virus-related ads a day, its networks still failed to rein in many others. | |
| “There’s a lot of money in Google ads; it’s easy for someone to start an advertising account and start dumping money into their system,” said Jared Moré, a digital marketing consultant. | “There’s a lot of money in Google ads; it’s easy for someone to start an advertising account and start dumping money into their system,” said Jared Moré, a digital marketing consultant. |
| Mr. Moré, who has worked with health care companies for nearly 20 years, said he has seen plenty of sketchy behavior, especially involving search results and ads for drug and alcohol treatment centers. In 2018, Google began requiring advertisers in that category to be certified as addiction services providers. | Mr. Moré, who has worked with health care companies for nearly 20 years, said he has seen plenty of sketchy behavior, especially involving search results and ads for drug and alcohol treatment centers. In 2018, Google began requiring advertisers in that category to be certified as addiction services providers. |
| Expanding the verification process is a necessary step, he said. | Expanding the verification process is a necessary step, he said. |
| “It shouldn’t be a hassle for 99 percent of advertisers,” he said. “It will only be difficult for people who are maybe doing something unscrupulous.” | “It shouldn’t be a hassle for 99 percent of advertisers,” he said. “It will only be difficult for people who are maybe doing something unscrupulous.” |