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With Movie Theaters Closed, Marquees Go Viral With Movie Theaters Closed, Marquees Go Viral
(32 minutes later)
“You’re still here? It’s over. Go home. Go.”“You’re still here? It’s over. Go home. Go.”
The final words of “Ferris Bueller’s Day Off” (1986) loom over the empty streets of Minneapolis. A quote from “Back to the Future” (1985) reminds Vancouver, Wash., that leaving the house could cause serious repercussions. A marquee in Lake Oswego, Ore., encourages the community to stream a film that the theater never had a chance to show.The final words of “Ferris Bueller’s Day Off” (1986) loom over the empty streets of Minneapolis. A quote from “Back to the Future” (1985) reminds Vancouver, Wash., that leaving the house could cause serious repercussions. A marquee in Lake Oswego, Ore., encourages the community to stream a film that the theater never had a chance to show.
In mid-March, as Broadway went dark and “nonessential” businesses began to close their doors, the gravity and uncertainty of the coronavirus pandemic in the United States grew. When movie theaters closed and owners buckled down for an indefinite hiatus, some chose to leave their own messages on the way out.In mid-March, as Broadway went dark and “nonessential” businesses began to close their doors, the gravity and uncertainty of the coronavirus pandemic in the United States grew. When movie theaters closed and owners buckled down for an indefinite hiatus, some chose to leave their own messages on the way out.
Some left lighthearted jokes, warping titles to create “The Social Distancing Network,” “No Close Encounters of Any Kind,” “No Corona for Old Men” and “Good Vaccine Hunting.”Some left lighthearted jokes, warping titles to create “The Social Distancing Network,” “No Close Encounters of Any Kind,” “No Corona for Old Men” and “Good Vaccine Hunting.”
Others opted for more abstract references.Others opted for more abstract references.
Jordan Perry, the general manager of the Lake Theater & Cafe, initially wrote a dark parting joke for his community in Lake Oswego, Ore.Jordan Perry, the general manager of the Lake Theater & Cafe, initially wrote a dark parting joke for his community in Lake Oswego, Ore.
“It made me chuckle when I thought of it, and then it seemed to be making a lot of people chuckle,” Mr. Perry said. “But after about two weeks of that, as we sort of settled into the groove of coronavirus, it didn’t quite speak to the outlook that I, at least, wanted Lake Oswego to walk away with.”“It made me chuckle when I thought of it, and then it seemed to be making a lot of people chuckle,” Mr. Perry said. “But after about two weeks of that, as we sort of settled into the groove of coronavirus, it didn’t quite speak to the outlook that I, at least, wanted Lake Oswego to walk away with.”
After watching Céline Sciamma’s “Portrait of a Lady on Fire” (2019), Mr. Perry decided to change his tactic.After watching Céline Sciamma’s “Portrait of a Lady on Fire” (2019), Mr. Perry decided to change his tactic.
“I had this marquee at my disposal — or the business’s marquee at my disposal — and I liked the idea of not only getting people to watch this great movie but of trying to speak in more hopeful terms,” he said.“I had this marquee at my disposal — or the business’s marquee at my disposal — and I liked the idea of not only getting people to watch this great movie but of trying to speak in more hopeful terms,” he said.
Mr. Perry, who has worked at the Lake Theater & Cafe on and off for 23 years, said the two-screen theater is both a home for his staff and a home-away-from-home for his patrons. And though digital support is no substitute for the physical community that he’s missing, it’s still nice to see people laugh.Mr. Perry, who has worked at the Lake Theater & Cafe on and off for 23 years, said the two-screen theater is both a home for his staff and a home-away-from-home for his patrons. And though digital support is no substitute for the physical community that he’s missing, it’s still nice to see people laugh.
“The fact that it did catch on made me happy because it essentially showed there’s a place for more hopeful messages; that dark humor isn’t the only way we can express ourselves,” Mr. Perry said, before laughing. “It was also fun to see everybody think I was high, too.”“The fact that it did catch on made me happy because it essentially showed there’s a place for more hopeful messages; that dark humor isn’t the only way we can express ourselves,” Mr. Perry said, before laughing. “It was also fun to see everybody think I was high, too.”
Dan Wyatt, the owner of the Kiggins Theater in Vancouver, Wash., has also been updating his marquee to match the phases of quarantine.Dan Wyatt, the owner of the Kiggins Theater in Vancouver, Wash., has also been updating his marquee to match the phases of quarantine.
Following his first two messages — “Goonies never say die” and “Keep your distance, Chewie, but don’t look like you’re trying to keep your distance” — Mr. Wyatt decided to reference his favorite movie, “Back to the Future.”Following his first two messages — “Goonies never say die” and “Keep your distance, Chewie, but don’t look like you’re trying to keep your distance” — Mr. Wyatt decided to reference his favorite movie, “Back to the Future.”
“Cinema was always — for me — about hope and optimism,” Mr. Wyatt said. “You always hope these marquee messages going out will resonate the same way, or create the same effect that people have while sitting together and watching a movie communally and sharing those emotions.”“Cinema was always — for me — about hope and optimism,” Mr. Wyatt said. “You always hope these marquee messages going out will resonate the same way, or create the same effect that people have while sitting together and watching a movie communally and sharing those emotions.”
His single-screen theater has since caught the eye of many housebound movie fans, with Michael J. Fox — who played Marty McFly in the “Back to the Future” trilogy — reposting a photo of the marquee himself. Since then, Mr. Wyatt has tried out two new messages: A play on different Tom Cruise movies and a reference to The Princess Bride.
Updated June 22, 2020Updated June 22, 2020
A commentary published this month on the website of the British Journal of Sports Medicine points out that covering your face during exercise “comes with issues of potential breathing restriction and discomfort” and requires “balancing benefits versus possible adverse events.” Masks do alter exercise, says Cedric X. Bryant, the president and chief science officer of the American Council on Exercise, a nonprofit organization that funds exercise research and certifies fitness professionals. “In my personal experience,” he says, “heart rates are higher at the same relative intensity when you wear a mask.” Some people also could experience lightheadedness during familiar workouts while masked, says Len Kravitz, a professor of exercise science at the University of New Mexico.A commentary published this month on the website of the British Journal of Sports Medicine points out that covering your face during exercise “comes with issues of potential breathing restriction and discomfort” and requires “balancing benefits versus possible adverse events.” Masks do alter exercise, says Cedric X. Bryant, the president and chief science officer of the American Council on Exercise, a nonprofit organization that funds exercise research and certifies fitness professionals. “In my personal experience,” he says, “heart rates are higher at the same relative intensity when you wear a mask.” Some people also could experience lightheadedness during familiar workouts while masked, says Len Kravitz, a professor of exercise science at the University of New Mexico.
The steroid, dexamethasone, is the first treatment shown to reduce mortality in severely ill patients, according to scientists in Britain. The drug appears to reduce inflammation caused by the immune system, protecting the tissues. In the study, dexamethasone reduced deaths of patients on ventilators by one-third, and deaths of patients on oxygen by one-fifth.The steroid, dexamethasone, is the first treatment shown to reduce mortality in severely ill patients, according to scientists in Britain. The drug appears to reduce inflammation caused by the immune system, protecting the tissues. In the study, dexamethasone reduced deaths of patients on ventilators by one-third, and deaths of patients on oxygen by one-fifth.
The coronavirus emergency relief package gives many American workers paid leave if they need to take time off because of the virus. It gives qualified workers two weeks of paid sick leave if they are ill, quarantined or seeking diagnosis or preventive care for coronavirus, or if they are caring for sick family members. It gives 12 weeks of paid leave to people caring for children whose schools are closed or whose child care provider is unavailable because of the coronavirus. It is the first time the United States has had widespread federally mandated paid leave, and includes people who don’t typically get such benefits, like part-time and gig economy workers. But the measure excludes at least half of private-sector workers, including those at the country’s largest employers, and gives small employers significant leeway to deny leave.The coronavirus emergency relief package gives many American workers paid leave if they need to take time off because of the virus. It gives qualified workers two weeks of paid sick leave if they are ill, quarantined or seeking diagnosis or preventive care for coronavirus, or if they are caring for sick family members. It gives 12 weeks of paid leave to people caring for children whose schools are closed or whose child care provider is unavailable because of the coronavirus. It is the first time the United States has had widespread federally mandated paid leave, and includes people who don’t typically get such benefits, like part-time and gig economy workers. But the measure excludes at least half of private-sector workers, including those at the country’s largest employers, and gives small employers significant leeway to deny leave.
So far, the evidence seems to show it does. A widely cited paper published in April suggests that people are most infectious about two days before the onset of coronavirus symptoms and estimated that 44 percent of new infections were a result of transmission from people who were not yet showing symptoms. Recently, a top expert at the World Health Organization stated that transmission of the coronavirus by people who did not have symptoms was “very rare,” but she later walked back that statement.So far, the evidence seems to show it does. A widely cited paper published in April suggests that people are most infectious about two days before the onset of coronavirus symptoms and estimated that 44 percent of new infections were a result of transmission from people who were not yet showing symptoms. Recently, a top expert at the World Health Organization stated that transmission of the coronavirus by people who did not have symptoms was “very rare,” but she later walked back that statement.
Touching contaminated objects and then infecting ourselves with the germs is not typically how the virus spreads. But it can happen. A number of studies of flu, rhinovirus, coronavirus and other microbes have shown that respiratory illnesses, including the new coronavirus, can spread by touching contaminated surfaces, particularly in places like day care centers, offices and hospitals. But a long chain of events has to happen for the disease to spread that way. The best way to protect yourself from coronavirus — whether it’s surface transmission or close human contact — is still social distancing, washing your hands, not touching your face and wearing masks.Touching contaminated objects and then infecting ourselves with the germs is not typically how the virus spreads. But it can happen. A number of studies of flu, rhinovirus, coronavirus and other microbes have shown that respiratory illnesses, including the new coronavirus, can spread by touching contaminated surfaces, particularly in places like day care centers, offices and hospitals. But a long chain of events has to happen for the disease to spread that way. The best way to protect yourself from coronavirus — whether it’s surface transmission or close human contact — is still social distancing, washing your hands, not touching your face and wearing masks.
A study by European scientists is the first to document a strong statistical link between genetic variations and Covid-19, the illness caused by the coronavirus. Having Type A blood was linked to a 50 percent increase in the likelihood that a patient would need to get oxygen or to go on a ventilator, according to the new study.A study by European scientists is the first to document a strong statistical link between genetic variations and Covid-19, the illness caused by the coronavirus. Having Type A blood was linked to a 50 percent increase in the likelihood that a patient would need to get oxygen or to go on a ventilator, according to the new study.
The unemployment rate fell to 13.3 percent in May, the Labor Department said on June 5, an unexpected improvement in the nation’s job market as hiring rebounded faster than economists expected. Economists had forecast the unemployment rate to increase to as much as 20 percent, after it hit 14.7 percent in April, which was the highest since the government began keeping official statistics after World War II. But the unemployment rate dipped instead, with employers adding 2.5 million jobs, after more than 20 million jobs were lost in April.The unemployment rate fell to 13.3 percent in May, the Labor Department said on June 5, an unexpected improvement in the nation’s job market as hiring rebounded faster than economists expected. Economists had forecast the unemployment rate to increase to as much as 20 percent, after it hit 14.7 percent in April, which was the highest since the government began keeping official statistics after World War II. But the unemployment rate dipped instead, with employers adding 2.5 million jobs, after more than 20 million jobs were lost in April.
States are reopening bit by bit. This means that more public spaces are available for use and more and more businesses are being allowed to open again. The federal government is largely leaving the decision up to states, and some state leaders are leaving the decision up to local authorities. Even if you aren’t being told to stay at home, it’s still a good idea to limit trips outside and your interaction with other people.States are reopening bit by bit. This means that more public spaces are available for use and more and more businesses are being allowed to open again. The federal government is largely leaving the decision up to states, and some state leaders are leaving the decision up to local authorities. Even if you aren’t being told to stay at home, it’s still a good idea to limit trips outside and your interaction with other people.
Common symptoms include fever, a dry cough, fatigue and difficulty breathing or shortness of breath. Some of these symptoms overlap with those of the flu, making detection difficult, but runny noses and stuffy sinuses are less common. The C.D.C. has also added chills, muscle pain, sore throat, headache and a new loss of the sense of taste or smell as symptoms to look out for. Most people fall ill five to seven days after exposure, but symptoms may appear in as few as two days or as many as 14 days.Common symptoms include fever, a dry cough, fatigue and difficulty breathing or shortness of breath. Some of these symptoms overlap with those of the flu, making detection difficult, but runny noses and stuffy sinuses are less common. The C.D.C. has also added chills, muscle pain, sore throat, headache and a new loss of the sense of taste or smell as symptoms to look out for. Most people fall ill five to seven days after exposure, but symptoms may appear in as few as two days or as many as 14 days.
If air travel is unavoidable, there are some steps you can take to protect yourself. Most important: Wash your hands often, and stop touching your face. If possible, choose a window seat. A study from Emory University found that during flu season, the safest place to sit on a plane is by a window, as people sitting in window seats had less contact with potentially sick people. Disinfect hard surfaces. When you get to your seat and your hands are clean, use disinfecting wipes to clean the hard surfaces at your seat like the head and arm rest, the seatbelt buckle, the remote, screen, seat back pocket and the tray table. If the seat is hard and nonporous or leather or pleather, you can wipe that down, too. (Using wipes on upholstered seats could lead to a wet seat and spreading of germs rather than killing them.)If air travel is unavoidable, there are some steps you can take to protect yourself. Most important: Wash your hands often, and stop touching your face. If possible, choose a window seat. A study from Emory University found that during flu season, the safest place to sit on a plane is by a window, as people sitting in window seats had less contact with potentially sick people. Disinfect hard surfaces. When you get to your seat and your hands are clean, use disinfecting wipes to clean the hard surfaces at your seat like the head and arm rest, the seatbelt buckle, the remote, screen, seat back pocket and the tray table. If the seat is hard and nonporous or leather or pleather, you can wipe that down, too. (Using wipes on upholstered seats could lead to a wet seat and spreading of germs rather than killing them.)
If you’ve been exposed to the coronavirus or think you have, and have a fever or symptoms like a cough or difficulty breathing, call a doctor. They should give you advice on whether you should be tested, how to get tested, and how to seek medical treatment without potentially infecting or exposing others.If you’ve been exposed to the coronavirus or think you have, and have a fever or symptoms like a cough or difficulty breathing, call a doctor. They should give you advice on whether you should be tested, how to get tested, and how to seek medical treatment without potentially infecting or exposing others.
If you’re sick and you think you’ve been exposed to the new coronavirus, the C.D.C. recommends that you call your healthcare provider and explain your symptoms and fears. They will decide if you need to be tested. Keep in mind that there’s a chance — because of a lack of testing kits or because you’re asymptomatic, for instance — you won’t be able to get tested.If you’re sick and you think you’ve been exposed to the new coronavirus, the C.D.C. recommends that you call your healthcare provider and explain your symptoms and fears. They will decide if you need to be tested. Keep in mind that there’s a chance — because of a lack of testing kits or because you’re asymptomatic, for instance — you won’t be able to get tested.
His single-screen theater has since caught the eye of many housebound movie fans, with Michael J. Fox — who played Marty McFly in the “Back to the Future” trilogy — reposting a photo of the marquee himself. Since then, Mr. Wyatt has tried out two new messages: A play on different Tom Cruise movies and a reference to The Princess Bride.
“I think there’s a communal experience that goes beyond the budget spectacle,” Mr. Wyatt said.“I think there’s a communal experience that goes beyond the budget spectacle,” Mr. Wyatt said.
“If you have a $100,000 movie theater in your home, it still does not compare to sitting elbow to elbow with people, and enjoying those experiences together,” he continued. “A comedy is going to be funnier, and an exciting adventure is going to be that much more exciting when it’s watched communally.”“If you have a $100,000 movie theater in your home, it still does not compare to sitting elbow to elbow with people, and enjoying those experiences together,” he continued. “A comedy is going to be funnier, and an exciting adventure is going to be that much more exciting when it’s watched communally.”
Matthew Viragh, the founder of The Nitehawk Prospect Park in Brooklyn, left three parting messages on the theater’s marquee when it closed on March 14. For the last two months, the front has read “Now Showing: Onward,” referencing the animated movie that debuted shortly before quarantine began.Matthew Viragh, the founder of The Nitehawk Prospect Park in Brooklyn, left three parting messages on the theater’s marquee when it closed on March 14. For the last two months, the front has read “Now Showing: Onward,” referencing the animated movie that debuted shortly before quarantine began.
Though there’s no end in sight yet, he’s sure that the community will flock back to theaters once it’s allowed.Though there’s no end in sight yet, he’s sure that the community will flock back to theaters once it’s allowed.
“People really do enjoy going to the movies and getting out of their apartments and being with people in general — that’s why you live in New York, right?” Mr. Viragh said. “For all the culture, all the food, and all of the time spent with friends.”“People really do enjoy going to the movies and getting out of their apartments and being with people in general — that’s why you live in New York, right?” Mr. Viragh said. “For all the culture, all the food, and all of the time spent with friends.”
The other two sides of the Nitehawk’s marquee say “see you on the other side” and advise passers-by to “Be excellent to each other” — a message from “Bill and Ted’s Excellent Adventure” (1989) that has been written on theater marquees around the country.The other two sides of the Nitehawk’s marquee say “see you on the other side” and advise passers-by to “Be excellent to each other” — a message from “Bill and Ted’s Excellent Adventure” (1989) that has been written on theater marquees around the country.
And perhaps when it’s safe to reopen, theaters will add the response to that quote, rejoicing as we’re finally able to “Party on, dudes.”And perhaps when it’s safe to reopen, theaters will add the response to that quote, rejoicing as we’re finally able to “Party on, dudes.”