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How the ‘Plandemic’ Movie and Its Falsehoods Spread Widely Online How the ‘Plandemic’ Movie and Its Falsehoods Spread Widely Online
(about 16 hours later)
Conspiracy theories about the pandemic have gained more traction than mainstream online events. Here’s how.Conspiracy theories about the pandemic have gained more traction than mainstream online events. Here’s how.
By Sheera Frenkel, Ben Decker and Davey AlbaBy Sheera Frenkel, Ben Decker and Davey Alba
There have been plenty of jaw-dropping digital moments during the coronavirus pandemic.There have been plenty of jaw-dropping digital moments during the coronavirus pandemic.
There was the time this month when Taylor Swift announced she would air her “City of Lover” concert on television. The time that the cast of “The Office” reunited for an 18-minute-long Zoom wedding. And the time last month that the Pentagon posted three videos that showed unexplained “aerial phenomena.”There was the time this month when Taylor Swift announced she would air her “City of Lover” concert on television. The time that the cast of “The Office” reunited for an 18-minute-long Zoom wedding. And the time last month that the Pentagon posted three videos that showed unexplained “aerial phenomena.”
Yet none of those went as viral as a 26-minute video called “Plandemic,” a slickly produced narration that wrongly claimed a shadowy cabal of elites was using the virus and a potential vaccine to profit and gain power. The video featured a discredited scientist, Judy Mikovits, who said her research about the harm from vaccines had been buried.Yet none of those went as viral as a 26-minute video called “Plandemic,” a slickly produced narration that wrongly claimed a shadowy cabal of elites was using the virus and a potential vaccine to profit and gain power. The video featured a discredited scientist, Judy Mikovits, who said her research about the harm from vaccines had been buried.
“Plandemic” went online on May 4 when its maker, Mikki Willis, a little-known film producer, posted it to Facebook, YouTube, Vimeo and a separate website set up to share the video. For three days, it gathered steam in Facebook pages dedicated to conspiracy theories and the anti-vaccine movement, most of which linked to the video hosted on YouTube. Then it tipped into the mainstream and exploded.“Plandemic” went online on May 4 when its maker, Mikki Willis, a little-known film producer, posted it to Facebook, YouTube, Vimeo and a separate website set up to share the video. For three days, it gathered steam in Facebook pages dedicated to conspiracy theories and the anti-vaccine movement, most of which linked to the video hosted on YouTube. Then it tipped into the mainstream and exploded.
Just over a week after “Plandemic” was released, it had been viewed more than eight million times on YouTube, Facebook, Twitter and Instagram, and had generated countless other posts.Just over a week after “Plandemic” was released, it had been viewed more than eight million times on YouTube, Facebook, Twitter and Instagram, and had generated countless other posts.
The New York Times focused on the video’s spread on Facebook using data from CrowdTangle, a tool to analyze interactions across the social network. (YouTube and Twitter do not make their data as readily available.) The ascent of “Plandemic” was largely powered by Facebook groups and pages that shared the YouTube link.The New York Times focused on the video’s spread on Facebook using data from CrowdTangle, a tool to analyze interactions across the social network. (YouTube and Twitter do not make their data as readily available.) The ascent of “Plandemic” was largely powered by Facebook groups and pages that shared the YouTube link.
On Facebook, “Plandemic” was liked, commented on or shared nearly 2.5 million times, according to the CrowdTangle data. That far outdid Ms. Swift’s May 8 announcement about her “City of Lover” concert, which plateaued at about 110,000 such interactions on Facebook. “The Office” cast’s Zoom wedding video, which was posted on May 10, reached 618,000 interactions in less than a week. And the Pentagon’s videos, which were posted on April 27, had one million interactions two weeks after the first post.On Facebook, “Plandemic” was liked, commented on or shared nearly 2.5 million times, according to the CrowdTangle data. That far outdid Ms. Swift’s May 8 announcement about her “City of Lover” concert, which plateaued at about 110,000 such interactions on Facebook. “The Office” cast’s Zoom wedding video, which was posted on May 10, reached 618,000 interactions in less than a week. And the Pentagon’s videos, which were posted on April 27, had one million interactions two weeks after the first post.
“Plandemic” stormed into people’s Facebook, Twitter and YouTube feeds even though its claims were widely debunked and the social media companies vowed to remove the video. Yet it has continued spreading online, raising questions about how it might damage trust in the medical community and color people’s views on a coronavirus vaccine.“Plandemic” stormed into people’s Facebook, Twitter and YouTube feeds even though its claims were widely debunked and the social media companies vowed to remove the video. Yet it has continued spreading online, raising questions about how it might damage trust in the medical community and color people’s views on a coronavirus vaccine.
Mr. Willis, who has said he plans to release a second video, did not respond to a request for comment.Mr. Willis, who has said he plans to release a second video, did not respond to a request for comment.
Here’s how “Plandemic” went from a niche conspiracy video to a mainstream phenomenon.Here’s how “Plandemic” went from a niche conspiracy video to a mainstream phenomenon.
On the morning of May 5, less than 24 hours after Mr. Willis posted “Plandemic,” a Facebook group dedicated to QAnon, a right-wing conspiracy group, posted “Plandemic” to its nearly 25,000 members with the headline “Exclusive Content, Must Watch.”On the morning of May 5, less than 24 hours after Mr. Willis posted “Plandemic,” a Facebook group dedicated to QAnon, a right-wing conspiracy group, posted “Plandemic” to its nearly 25,000 members with the headline “Exclusive Content, Must Watch.”
Within days, more than 1,660 people had shared the video to their own Facebook pages after watching it on the QAnon page, according to CrowdTangle. The video went from being viewed directly on YouTube to people linking out to the video on Facebook, Twitter and other social media channels, fueling its rise.Within days, more than 1,660 people had shared the video to their own Facebook pages after watching it on the QAnon page, according to CrowdTangle. The video went from being viewed directly on YouTube to people linking out to the video on Facebook, Twitter and other social media channels, fueling its rise.
On the afternoon of May 5, Dr. Christiane Northrup, a women’s health physician, shared “Plandemic” with her nearly half a million Facebook followers. Dr. Northrup, who had developed a following from her appearances as a medical expert on “Oprah,” had previously expressed misgivings about vaccines.On the afternoon of May 5, Dr. Christiane Northrup, a women’s health physician, shared “Plandemic” with her nearly half a million Facebook followers. Dr. Northrup, who had developed a following from her appearances as a medical expert on “Oprah,” had previously expressed misgivings about vaccines.
Her status as a celebrity doctor made her endorsement of “Plandemic” powerful. After Dr. Northrup shared the video, more than 1,000 people also shared it, many of them to groups that oppose mandatory vaccinations, according to an analysis by The Times. She did not respond to a request for comment.Her status as a celebrity doctor made her endorsement of “Plandemic” powerful. After Dr. Northrup shared the video, more than 1,000 people also shared it, many of them to groups that oppose mandatory vaccinations, according to an analysis by The Times. She did not respond to a request for comment.
By the evening of May 5, “Plandemic” had popped up on a large-scale political page on Facebook.By the evening of May 5, “Plandemic” had popped up on a large-scale political page on Facebook.
The page was for Reopen Alabama, which has over 36,000 members and was part of the movement by Americans who wanted to lift shelter-in-place orders. Once the video appeared on that page, which was linked to dozens of other Reopen America groups, it quickly began spreading to the pages of those other groups in a kind of forceful multiplier effect.The page was for Reopen Alabama, which has over 36,000 members and was part of the movement by Americans who wanted to lift shelter-in-place orders. Once the video appeared on that page, which was linked to dozens of other Reopen America groups, it quickly began spreading to the pages of those other groups in a kind of forceful multiplier effect.
The Facebook user who posted “Plandemic” to the Reopen Alabama page did not respond to a request for comment.The Facebook user who posted “Plandemic” to the Reopen Alabama page did not respond to a request for comment.
That same night, Nick Catone, a professional mixed martial arts fighter, also shared “Plandemic” on his Facebook page. Mr. Catone, 38, with nearly 70,000 followers on Facebook, has been an anti-vaccine activist since the death of his nearly 2-year-old son in 2017. Mr. Catone, who did not respond to a request for comment, has publicly blamed vaccines for his son’s death.That same night, Nick Catone, a professional mixed martial arts fighter, also shared “Plandemic” on his Facebook page. Mr. Catone, 38, with nearly 70,000 followers on Facebook, has been an anti-vaccine activist since the death of his nearly 2-year-old son in 2017. Mr. Catone, who did not respond to a request for comment, has publicly blamed vaccines for his son’s death.
More than 2,000 people quickly liked Mr. Catone’s post about “Plandemic,” which he exhorted people to watch before it was taken down. His post was one of the first by a public figure who had no special medical expertise.More than 2,000 people quickly liked Mr. Catone’s post about “Plandemic,” which he exhorted people to watch before it was taken down. His post was one of the first by a public figure who had no special medical expertise.
Two days after “Plandemic” went online, it came to the attention of Melissa Ackison, who lost in the Republican primary for Ohio’s 26th District Senate seat last month.
On May 6, Ms. Ackison, 41, an anti-Obamacare campaigner, posted the video and told her 20,000 followers on Facebook, “If you watch ANYTHING on my page, it needs to be this.”
Her post spread the video to a broader political audience, which then shared it among conservative groups and other Republican campaign pages.
Updated June 22, 2020Updated June 22, 2020
A commentary published this month on the website of the British Journal of Sports Medicine points out that covering your face during exercise “comes with issues of potential breathing restriction and discomfort” and requires “balancing benefits versus possible adverse events.” Masks do alter exercise, says Cedric X. Bryant, the president and chief science officer of the American Council on Exercise, a nonprofit organization that funds exercise research and certifies fitness professionals. “In my personal experience,” he says, “heart rates are higher at the same relative intensity when you wear a mask.” Some people also could experience lightheadedness during familiar workouts while masked, says Len Kravitz, a professor of exercise science at the University of New Mexico.A commentary published this month on the website of the British Journal of Sports Medicine points out that covering your face during exercise “comes with issues of potential breathing restriction and discomfort” and requires “balancing benefits versus possible adverse events.” Masks do alter exercise, says Cedric X. Bryant, the president and chief science officer of the American Council on Exercise, a nonprofit organization that funds exercise research and certifies fitness professionals. “In my personal experience,” he says, “heart rates are higher at the same relative intensity when you wear a mask.” Some people also could experience lightheadedness during familiar workouts while masked, says Len Kravitz, a professor of exercise science at the University of New Mexico.
The steroid, dexamethasone, is the first treatment shown to reduce mortality in severely ill patients, according to scientists in Britain. The drug appears to reduce inflammation caused by the immune system, protecting the tissues. In the study, dexamethasone reduced deaths of patients on ventilators by one-third, and deaths of patients on oxygen by one-fifth.The steroid, dexamethasone, is the first treatment shown to reduce mortality in severely ill patients, according to scientists in Britain. The drug appears to reduce inflammation caused by the immune system, protecting the tissues. In the study, dexamethasone reduced deaths of patients on ventilators by one-third, and deaths of patients on oxygen by one-fifth.
The coronavirus emergency relief package gives many American workers paid leave if they need to take time off because of the virus. It gives qualified workers two weeks of paid sick leave if they are ill, quarantined or seeking diagnosis or preventive care for coronavirus, or if they are caring for sick family members. It gives 12 weeks of paid leave to people caring for children whose schools are closed or whose child care provider is unavailable because of the coronavirus. It is the first time the United States has had widespread federally mandated paid leave, and includes people who don’t typically get such benefits, like part-time and gig economy workers. But the measure excludes at least half of private-sector workers, including those at the country’s largest employers, and gives small employers significant leeway to deny leave.The coronavirus emergency relief package gives many American workers paid leave if they need to take time off because of the virus. It gives qualified workers two weeks of paid sick leave if they are ill, quarantined or seeking diagnosis or preventive care for coronavirus, or if they are caring for sick family members. It gives 12 weeks of paid leave to people caring for children whose schools are closed or whose child care provider is unavailable because of the coronavirus. It is the first time the United States has had widespread federally mandated paid leave, and includes people who don’t typically get such benefits, like part-time and gig economy workers. But the measure excludes at least half of private-sector workers, including those at the country’s largest employers, and gives small employers significant leeway to deny leave.
So far, the evidence seems to show it does. A widely cited paper published in April suggests that people are most infectious about two days before the onset of coronavirus symptoms and estimated that 44 percent of new infections were a result of transmission from people who were not yet showing symptoms. Recently, a top expert at the World Health Organization stated that transmission of the coronavirus by people who did not have symptoms was “very rare,” but she later walked back that statement.So far, the evidence seems to show it does. A widely cited paper published in April suggests that people are most infectious about two days before the onset of coronavirus symptoms and estimated that 44 percent of new infections were a result of transmission from people who were not yet showing symptoms. Recently, a top expert at the World Health Organization stated that transmission of the coronavirus by people who did not have symptoms was “very rare,” but she later walked back that statement.
Touching contaminated objects and then infecting ourselves with the germs is not typically how the virus spreads. But it can happen. A number of studies of flu, rhinovirus, coronavirus and other microbes have shown that respiratory illnesses, including the new coronavirus, can spread by touching contaminated surfaces, particularly in places like day care centers, offices and hospitals. But a long chain of events has to happen for the disease to spread that way. The best way to protect yourself from coronavirus — whether it’s surface transmission or close human contact — is still social distancing, washing your hands, not touching your face and wearing masks.Touching contaminated objects and then infecting ourselves with the germs is not typically how the virus spreads. But it can happen. A number of studies of flu, rhinovirus, coronavirus and other microbes have shown that respiratory illnesses, including the new coronavirus, can spread by touching contaminated surfaces, particularly in places like day care centers, offices and hospitals. But a long chain of events has to happen for the disease to spread that way. The best way to protect yourself from coronavirus — whether it’s surface transmission or close human contact — is still social distancing, washing your hands, not touching your face and wearing masks.
A study by European scientists is the first to document a strong statistical link between genetic variations and Covid-19, the illness caused by the coronavirus. Having Type A blood was linked to a 50 percent increase in the likelihood that a patient would need to get oxygen or to go on a ventilator, according to the new study.A study by European scientists is the first to document a strong statistical link between genetic variations and Covid-19, the illness caused by the coronavirus. Having Type A blood was linked to a 50 percent increase in the likelihood that a patient would need to get oxygen or to go on a ventilator, according to the new study.
The unemployment rate fell to 13.3 percent in May, the Labor Department said on June 5, an unexpected improvement in the nation’s job market as hiring rebounded faster than economists expected. Economists had forecast the unemployment rate to increase to as much as 20 percent, after it hit 14.7 percent in April, which was the highest since the government began keeping official statistics after World War II. But the unemployment rate dipped instead, with employers adding 2.5 million jobs, after more than 20 million jobs were lost in April.The unemployment rate fell to 13.3 percent in May, the Labor Department said on June 5, an unexpected improvement in the nation’s job market as hiring rebounded faster than economists expected. Economists had forecast the unemployment rate to increase to as much as 20 percent, after it hit 14.7 percent in April, which was the highest since the government began keeping official statistics after World War II. But the unemployment rate dipped instead, with employers adding 2.5 million jobs, after more than 20 million jobs were lost in April.
States are reopening bit by bit. This means that more public spaces are available for use and more and more businesses are being allowed to open again. The federal government is largely leaving the decision up to states, and some state leaders are leaving the decision up to local authorities. Even if you aren’t being told to stay at home, it’s still a good idea to limit trips outside and your interaction with other people.States are reopening bit by bit. This means that more public spaces are available for use and more and more businesses are being allowed to open again. The federal government is largely leaving the decision up to states, and some state leaders are leaving the decision up to local authorities. Even if you aren’t being told to stay at home, it’s still a good idea to limit trips outside and your interaction with other people.
Common symptoms include fever, a dry cough, fatigue and difficulty breathing or shortness of breath. Some of these symptoms overlap with those of the flu, making detection difficult, but runny noses and stuffy sinuses are less common. The C.D.C. has also added chills, muscle pain, sore throat, headache and a new loss of the sense of taste or smell as symptoms to look out for. Most people fall ill five to seven days after exposure, but symptoms may appear in as few as two days or as many as 14 days.Common symptoms include fever, a dry cough, fatigue and difficulty breathing or shortness of breath. Some of these symptoms overlap with those of the flu, making detection difficult, but runny noses and stuffy sinuses are less common. The C.D.C. has also added chills, muscle pain, sore throat, headache and a new loss of the sense of taste or smell as symptoms to look out for. Most people fall ill five to seven days after exposure, but symptoms may appear in as few as two days or as many as 14 days.
If air travel is unavoidable, there are some steps you can take to protect yourself. Most important: Wash your hands often, and stop touching your face. If possible, choose a window seat. A study from Emory University found that during flu season, the safest place to sit on a plane is by a window, as people sitting in window seats had less contact with potentially sick people. Disinfect hard surfaces. When you get to your seat and your hands are clean, use disinfecting wipes to clean the hard surfaces at your seat like the head and arm rest, the seatbelt buckle, the remote, screen, seat back pocket and the tray table. If the seat is hard and nonporous or leather or pleather, you can wipe that down, too. (Using wipes on upholstered seats could lead to a wet seat and spreading of germs rather than killing them.)If air travel is unavoidable, there are some steps you can take to protect yourself. Most important: Wash your hands often, and stop touching your face. If possible, choose a window seat. A study from Emory University found that during flu season, the safest place to sit on a plane is by a window, as people sitting in window seats had less contact with potentially sick people. Disinfect hard surfaces. When you get to your seat and your hands are clean, use disinfecting wipes to clean the hard surfaces at your seat like the head and arm rest, the seatbelt buckle, the remote, screen, seat back pocket and the tray table. If the seat is hard and nonporous or leather or pleather, you can wipe that down, too. (Using wipes on upholstered seats could lead to a wet seat and spreading of germs rather than killing them.)
If you’ve been exposed to the coronavirus or think you have, and have a fever or symptoms like a cough or difficulty breathing, call a doctor. They should give you advice on whether you should be tested, how to get tested, and how to seek medical treatment without potentially infecting or exposing others.If you’ve been exposed to the coronavirus or think you have, and have a fever or symptoms like a cough or difficulty breathing, call a doctor. They should give you advice on whether you should be tested, how to get tested, and how to seek medical treatment without potentially infecting or exposing others.
If you’re sick and you think you’ve been exposed to the new coronavirus, the C.D.C. recommends that you call your healthcare provider and explain your symptoms and fears. They will decide if you need to be tested. Keep in mind that there’s a chance — because of a lack of testing kits or because you’re asymptomatic, for instance — you won’t be able to get tested.If you’re sick and you think you’ve been exposed to the new coronavirus, the C.D.C. recommends that you call your healthcare provider and explain your symptoms and fears. They will decide if you need to be tested. Keep in mind that there’s a chance — because of a lack of testing kits or because you’re asymptomatic, for instance — you won’t be able to get tested.
Two days after “Plandemic” went online, it came to the attention of Melissa Ackison, who lost in the Republican primary for Ohio’s 26th District Senate seat last month.
On May 6, Ms. Ackison, 41, an anti-Obamacare campaigner, posted the video and told her 20,000 followers on Facebook, “If you watch ANYTHING on my page, it needs to be this.”
Her post spread the video to a broader political audience, which then shared it among conservative groups and other Republican campaign pages.
“I knew when I shared that video that people would watch,” Ms. Ackison said. “People know me as a person who is skeptical of what the mainstream media narrative is telling them.”“I knew when I shared that video that people would watch,” Ms. Ackison said. “People know me as a person who is skeptical of what the mainstream media narrative is telling them.”
BuzzFeed wrote an article on May 7 about “Plandemic” and its falsehoods, in one of the first signs that the mainstream news media had noticed the video. The article was shared on 63 Facebook pages, including the page of Occupy Democrats, a popular left-wing group, according to The Times’s analysis.BuzzFeed wrote an article on May 7 about “Plandemic” and its falsehoods, in one of the first signs that the mainstream news media had noticed the video. The article was shared on 63 Facebook pages, including the page of Occupy Democrats, a popular left-wing group, according to The Times’s analysis.
“‘Plandemic’ is a part of a larger narrative of conspiracy theories and disinformation reporters have been highlighting since the pandemic began,” Jane Lytvynenko, who reported on the video for BuzzFeed, said in an email. “Its popularity shows how vital it is to keep reporting on false and misleading information and take online events as seriously as offline ones.”“‘Plandemic’ is a part of a larger narrative of conspiracy theories and disinformation reporters have been highlighting since the pandemic began,” Jane Lytvynenko, who reported on the video for BuzzFeed, said in an email. “Its popularity shows how vital it is to keep reporting on false and misleading information and take online events as seriously as offline ones.”
After BuzzFeed published its piece, the tenor of comments and shares around “Plandemic” shifted. More people began to fact-check and debunk the video.After BuzzFeed published its piece, the tenor of comments and shares around “Plandemic” shifted. More people began to fact-check and debunk the video.
That same day, YouTube and Facebook removed “Plandemic” for violating their misinformation policies. By then, the video was fully in the mainstream.That same day, YouTube and Facebook removed “Plandemic” for violating their misinformation policies. By then, the video was fully in the mainstream.