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Coronavirus Shutdowns Weigh on Book Sales | Coronavirus Shutdowns Weigh on Book Sales |
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When the coronavirus spread across the United States this spring, most of the entertainment industry went into hibernation, as movie theaters, concert halls, museums, Broadway and film production sets shut down. Publishing, however, seemed more resilient: Books remained available online and stand apart as an art form that can be easily produced and consumed in isolation. | When the coronavirus spread across the United States this spring, most of the entertainment industry went into hibernation, as movie theaters, concert halls, museums, Broadway and film production sets shut down. Publishing, however, seemed more resilient: Books remained available online and stand apart as an art form that can be easily produced and consumed in isolation. |
But even the publishing world hasn’t been immune to the economic fallout from the pandemic. U.S. book sales across all categories fell more than 8 percent in March, compared with March 2019, a decline that reflected the challenges publishers face in a ravaged retail landscape. | But even the publishing world hasn’t been immune to the economic fallout from the pandemic. U.S. book sales across all categories fell more than 8 percent in March, compared with March 2019, a decline that reflected the challenges publishers face in a ravaged retail landscape. |
The steepest declines were in educational publishing, a likely result of the mass closures of schools and colleges. Revenue from prekindergarten through 12th grade instructional materials was half what it was a year ago, while course materials for higher education fell more than 8 percent. Books from university presses saw a decline of more than 21 percent. | The steepest declines were in educational publishing, a likely result of the mass closures of schools and colleges. Revenue from prekindergarten through 12th grade instructional materials was half what it was a year ago, while course materials for higher education fell more than 8 percent. Books from university presses saw a decline of more than 21 percent. |
It’s still unclear how severely the industry will be affected by the ongoing crisis. The data from March only revealed the impact of the first few weeks of the shutdown. But sales for commercial publishers held up surprisingly well in March, despite the wave of bookstore closures across the country. Trade publishers’ revenues were steady, with a slight increase of nearly 1 percent, and grew by 2.6 percent during the first three months of 2020 compared with the same period last year. | It’s still unclear how severely the industry will be affected by the ongoing crisis. The data from March only revealed the impact of the first few weeks of the shutdown. But sales for commercial publishers held up surprisingly well in March, despite the wave of bookstore closures across the country. Trade publishers’ revenues were steady, with a slight increase of nearly 1 percent, and grew by 2.6 percent during the first three months of 2020 compared with the same period last year. |
The sales figures, which were released Tuesday by the Association of American Publishers, a group that tracks revenue from around 1,360 publishers, provided a snapshot of the industry at a moment of upheaval. Some categories, like digital audio, which has been one of the fastest-growing formats in recent years, seemed almost pandemic-proof, with a jump of 15 percent. Downloaded audio for children grew by nearly 50 percent, as parents who are sheltering at home with children turned to audiobooks for entertainment. Somewhat surprisingly, e-book revenues dropped by nearly 5 percent, and print revenues grew by more than 1 percent. | The sales figures, which were released Tuesday by the Association of American Publishers, a group that tracks revenue from around 1,360 publishers, provided a snapshot of the industry at a moment of upheaval. Some categories, like digital audio, which has been one of the fastest-growing formats in recent years, seemed almost pandemic-proof, with a jump of 15 percent. Downloaded audio for children grew by nearly 50 percent, as parents who are sheltering at home with children turned to audiobooks for entertainment. Somewhat surprisingly, e-book revenues dropped by nearly 5 percent, and print revenues grew by more than 1 percent. |
The decline was in line with an overall sharp downward trend for retail in March, which fell 8.7 percent from the previous month, the most dramatic decline in three decades. The picture in April was even more bleak. Retail sales overall fell by more than 16 percent last month, with particularly stark declines for clothing stores, home and furniture stores and restaurants and bars. (Publishers’ revenues for April are not yet available from the Association of American Publishers.) | The decline was in line with an overall sharp downward trend for retail in March, which fell 8.7 percent from the previous month, the most dramatic decline in three decades. The picture in April was even more bleak. Retail sales overall fell by more than 16 percent last month, with particularly stark declines for clothing stores, home and furniture stores and restaurants and bars. (Publishers’ revenues for April are not yet available from the Association of American Publishers.) |
Bookstores were also hit hard by the shelter-in-place orders across the country. According to estimates released last week by the census bureau, bookstore sales fell by more than 33 percent in March, and were down more than 11 percent this year compared to the first three months of 2019. | Bookstores were also hit hard by the shelter-in-place orders across the country. According to estimates released last week by the census bureau, bookstore sales fell by more than 33 percent in March, and were down more than 11 percent this year compared to the first three months of 2019. |
There are hopeful signs that after a steep drop driven by bookstore closures and economic uncertainty, publishers are beginning to see evidence of a recovery, with strong sales for commercial fiction and children’s nonfiction. Readers flocked to new releases by brand name authors like John Grisham, Stephen King and Suzanne Collins. Publishers have also seen strong sales online, and at big box stores like Walmart and Target, which were deemed essential businesses and never fully shut down. | There are hopeful signs that after a steep drop driven by bookstore closures and economic uncertainty, publishers are beginning to see evidence of a recovery, with strong sales for commercial fiction and children’s nonfiction. Readers flocked to new releases by brand name authors like John Grisham, Stephen King and Suzanne Collins. Publishers have also seen strong sales online, and at big box stores like Walmart and Target, which were deemed essential businesses and never fully shut down. |
With states across the country beginning to lift their stay-at-home orders, chain bookstores like Books-A-Million and Barnes & Noble are opening up for in-store shopping again, while a growing number of independent bookstores are opening for curbside pickup, and in some cases are opening for customer browsing. | With states across the country beginning to lift their stay-at-home orders, chain bookstores like Books-A-Million and Barnes & Noble are opening up for in-store shopping again, while a growing number of independent bookstores are opening for curbside pickup, and in some cases are opening for customer browsing. |
“There’s really a strong lineup right now of offerings,” said Scott Kappler, the chief marketing officer at Books-A-Million, who cited strong sales in puzzles and games, educational resources, and commercial fiction. | “There’s really a strong lineup right now of offerings,” said Scott Kappler, the chief marketing officer at Books-A-Million, who cited strong sales in puzzles and games, educational resources, and commercial fiction. |
There are also indications that print sales are picking up. Print sales rose 10.5 percent, to more than 13 million units, for the week ending in May 9 compared to the prior week, and were up by about 10 percent over the same week last year, with increases in both fiction and nonfiction, according to NPD BookScan. | There are also indications that print sales are picking up. Print sales rose 10.5 percent, to more than 13 million units, for the week ending in May 9 compared to the prior week, and were up by about 10 percent over the same week last year, with increases in both fiction and nonfiction, according to NPD BookScan. |
Updated June 5, 2020 | Updated June 5, 2020 |
A study by European scientists is the first to document a strong statistical link between genetic variations and Covid-19, the illness caused by the coronavirus. Having Type A blood was linked to a 50 percent increase in the likelihood that a patient would need to get oxygen or to go on a ventilator, according to the new study. | |
The unemployment rate fell to 13.3 percent in May, the Labor Department said on June 5, an unexpected improvement in the nation’s job market as hiring rebounded faster than economists expected. Economists had forecast the unemployment rate to increase to as much as 20 percent, after it hit 14.7 percent in April, which was the highest since the government began keeping official statistics after World War II. But the unemployment rate dipped instead, with employers adding 2.5 million jobs, after more than 20 million jobs were lost in April. | The unemployment rate fell to 13.3 percent in May, the Labor Department said on June 5, an unexpected improvement in the nation’s job market as hiring rebounded faster than economists expected. Economists had forecast the unemployment rate to increase to as much as 20 percent, after it hit 14.7 percent in April, which was the highest since the government began keeping official statistics after World War II. But the unemployment rate dipped instead, with employers adding 2.5 million jobs, after more than 20 million jobs were lost in April. |
Mass protests against police brutality that have brought thousands of people onto the streets in cities across America are raising the specter of new coronavirus outbreaks, prompting political leaders, physicians and public health experts to warn that the crowds could cause a surge in cases. While many political leaders affirmed the right of protesters to express themselves, they urged the demonstrators to wear face masks and maintain social distancing, both to protect themselves and to prevent further community spread of the virus. Some infectious disease experts were reassured by the fact that the protests were held outdoors, saying the open air settings could mitigate the risk of transmission. | Mass protests against police brutality that have brought thousands of people onto the streets in cities across America are raising the specter of new coronavirus outbreaks, prompting political leaders, physicians and public health experts to warn that the crowds could cause a surge in cases. While many political leaders affirmed the right of protesters to express themselves, they urged the demonstrators to wear face masks and maintain social distancing, both to protect themselves and to prevent further community spread of the virus. Some infectious disease experts were reassured by the fact that the protests were held outdoors, saying the open air settings could mitigate the risk of transmission. |
Exercise researchers and physicians have some blunt advice for those of us aiming to return to regular exercise now: Start slowly and then rev up your workouts, also slowly. American adults tended to be about 12 percent less active after the stay-at-home mandates began in March than they were in January. But there are steps you can take to ease your way back into regular exercise safely. First, “start at no more than 50 percent of the exercise you were doing before Covid,” says Dr. Monica Rho, the chief of musculoskeletal medicine at the Shirley Ryan AbilityLab in Chicago. Thread in some preparatory squats, too, she advises. “When you haven’t been exercising, you lose muscle mass.” Expect some muscle twinges after these preliminary, post-lockdown sessions, especially a day or two later. But sudden or increasing pain during exercise is a clarion call to stop and return home. | Exercise researchers and physicians have some blunt advice for those of us aiming to return to regular exercise now: Start slowly and then rev up your workouts, also slowly. American adults tended to be about 12 percent less active after the stay-at-home mandates began in March than they were in January. But there are steps you can take to ease your way back into regular exercise safely. First, “start at no more than 50 percent of the exercise you were doing before Covid,” says Dr. Monica Rho, the chief of musculoskeletal medicine at the Shirley Ryan AbilityLab in Chicago. Thread in some preparatory squats, too, she advises. “When you haven’t been exercising, you lose muscle mass.” Expect some muscle twinges after these preliminary, post-lockdown sessions, especially a day or two later. But sudden or increasing pain during exercise is a clarion call to stop and return home. |
States are reopening bit by bit. This means that more public spaces are available for use and more and more businesses are being allowed to open again. The federal government is largely leaving the decision up to states, and some state leaders are leaving the decision up to local authorities. Even if you aren’t being told to stay at home, it’s still a good idea to limit trips outside and your interaction with other people. | States are reopening bit by bit. This means that more public spaces are available for use and more and more businesses are being allowed to open again. The federal government is largely leaving the decision up to states, and some state leaders are leaving the decision up to local authorities. Even if you aren’t being told to stay at home, it’s still a good idea to limit trips outside and your interaction with other people. |
Touching contaminated objects and then infecting ourselves with the germs is not typically how the virus spreads. But it can happen. A number of studies of flu, rhinovirus, coronavirus and other microbes have shown that respiratory illnesses, including the new coronavirus, can spread by touching contaminated surfaces, particularly in places like day care centers, offices and hospitals. But a long chain of events has to happen for the disease to spread that way. The best way to protect yourself from coronavirus — whether it’s surface transmission or close human contact — is still social distancing, washing your hands, not touching your face and wearing masks. | Touching contaminated objects and then infecting ourselves with the germs is not typically how the virus spreads. But it can happen. A number of studies of flu, rhinovirus, coronavirus and other microbes have shown that respiratory illnesses, including the new coronavirus, can spread by touching contaminated surfaces, particularly in places like day care centers, offices and hospitals. But a long chain of events has to happen for the disease to spread that way. The best way to protect yourself from coronavirus — whether it’s surface transmission or close human contact — is still social distancing, washing your hands, not touching your face and wearing masks. |
Common symptoms include fever, a dry cough, fatigue and difficulty breathing or shortness of breath. Some of these symptoms overlap with those of the flu, making detection difficult, but runny noses and stuffy sinuses are less common. The C.D.C. has also added chills, muscle pain, sore throat, headache and a new loss of the sense of taste or smell as symptoms to look out for. Most people fall ill five to seven days after exposure, but symptoms may appear in as few as two days or as many as 14 days. | Common symptoms include fever, a dry cough, fatigue and difficulty breathing or shortness of breath. Some of these symptoms overlap with those of the flu, making detection difficult, but runny noses and stuffy sinuses are less common. The C.D.C. has also added chills, muscle pain, sore throat, headache and a new loss of the sense of taste or smell as symptoms to look out for. Most people fall ill five to seven days after exposure, but symptoms may appear in as few as two days or as many as 14 days. |
If air travel is unavoidable, there are some steps you can take to protect yourself. Most important: Wash your hands often, and stop touching your face. If possible, choose a window seat. A study from Emory University found that during flu season, the safest place to sit on a plane is by a window, as people sitting in window seats had less contact with potentially sick people. Disinfect hard surfaces. When you get to your seat and your hands are clean, use disinfecting wipes to clean the hard surfaces at your seat like the head and arm rest, the seatbelt buckle, the remote, screen, seat back pocket and the tray table. If the seat is hard and nonporous or leather or pleather, you can wipe that down, too. (Using wipes on upholstered seats could lead to a wet seat and spreading of germs rather than killing them.) | If air travel is unavoidable, there are some steps you can take to protect yourself. Most important: Wash your hands often, and stop touching your face. If possible, choose a window seat. A study from Emory University found that during flu season, the safest place to sit on a plane is by a window, as people sitting in window seats had less contact with potentially sick people. Disinfect hard surfaces. When you get to your seat and your hands are clean, use disinfecting wipes to clean the hard surfaces at your seat like the head and arm rest, the seatbelt buckle, the remote, screen, seat back pocket and the tray table. If the seat is hard and nonporous or leather or pleather, you can wipe that down, too. (Using wipes on upholstered seats could lead to a wet seat and spreading of germs rather than killing them.) |
Taking one’s temperature to look for signs of fever is not as easy as it sounds, as “normal” temperature numbers can vary, but generally, keep an eye out for a temperature of 100.5 degrees Fahrenheit or higher. If you don’t have a thermometer (they can be pricey these days), there are other ways to figure out if you have a fever, or are at risk of Covid-19 complications. | Taking one’s temperature to look for signs of fever is not as easy as it sounds, as “normal” temperature numbers can vary, but generally, keep an eye out for a temperature of 100.5 degrees Fahrenheit or higher. If you don’t have a thermometer (they can be pricey these days), there are other ways to figure out if you have a fever, or are at risk of Covid-19 complications. |
The C.D.C. has recommended that all Americans wear cloth masks if they go out in public. This is a shift in federal guidance reflecting new concerns that the coronavirus is being spread by infected people who have no symptoms. Until now, the C.D.C., like the W.H.O., has advised that ordinary people don’t need to wear masks unless they are sick and coughing. Part of the reason was to preserve medical-grade masks for health care workers who desperately need them at a time when they are in continuously short supply. Masks don’t replace hand washing and social distancing. | The C.D.C. has recommended that all Americans wear cloth masks if they go out in public. This is a shift in federal guidance reflecting new concerns that the coronavirus is being spread by infected people who have no symptoms. Until now, the C.D.C., like the W.H.O., has advised that ordinary people don’t need to wear masks unless they are sick and coughing. Part of the reason was to preserve medical-grade masks for health care workers who desperately need them at a time when they are in continuously short supply. Masks don’t replace hand washing and social distancing. |
If you’ve been exposed to the coronavirus or think you have, and have a fever or symptoms like a cough or difficulty breathing, call a doctor. They should give you advice on whether you should be tested, how to get tested, and how to seek medical treatment without potentially infecting or exposing others. | If you’ve been exposed to the coronavirus or think you have, and have a fever or symptoms like a cough or difficulty breathing, call a doctor. They should give you advice on whether you should be tested, how to get tested, and how to seek medical treatment without potentially infecting or exposing others. |
If you’re sick and you think you’ve been exposed to the new coronavirus, the C.D.C. recommends that you call your healthcare provider and explain your symptoms and fears. They will decide if you need to be tested. Keep in mind that there’s a chance — because of a lack of testing kits or because you’re asymptomatic, for instance — you won’t be able to get tested. | If you’re sick and you think you’ve been exposed to the new coronavirus, the C.D.C. recommends that you call your healthcare provider and explain your symptoms and fears. They will decide if you need to be tested. Keep in mind that there’s a chance — because of a lack of testing kits or because you’re asymptomatic, for instance — you won’t be able to get tested. |
Still, the ongoing impact of the economic crisis has many authors, publishers and booksellers worried. With millions of Americans out of work, books may become an out-of-reach luxury, as discretionary spending falls. Likewise, many independent bookstores, a critical outlet for authors and publishers for driving discovery of new books, are at risk of having to close permanently. Amazon, meanwhile, may emerge from the crisis with an even greater market share of book sales. And it seems unlikely that the industry will fully recover until schools are able to hold book fairs, literary festivals and trade shows resume, classroom materials are once again needed for teachers and students, and bookstores are able to hold in-store events with authors — all of which seem like far-off prospects. | Still, the ongoing impact of the economic crisis has many authors, publishers and booksellers worried. With millions of Americans out of work, books may become an out-of-reach luxury, as discretionary spending falls. Likewise, many independent bookstores, a critical outlet for authors and publishers for driving discovery of new books, are at risk of having to close permanently. Amazon, meanwhile, may emerge from the crisis with an even greater market share of book sales. And it seems unlikely that the industry will fully recover until schools are able to hold book fairs, literary festivals and trade shows resume, classroom materials are once again needed for teachers and students, and bookstores are able to hold in-store events with authors — all of which seem like far-off prospects. |
“Are we going to go back to in-person author events? Not immediately,” said Kristen McLean, the executive director of business development for NPD Books. “What does book culture look like in the post-Covid period?” | “Are we going to go back to in-person author events? Not immediately,” said Kristen McLean, the executive director of business development for NPD Books. “What does book culture look like in the post-Covid period?” |
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