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Retail sales near pre-lockdown levels in June | |
(about 1 hour later) | |
UK retail sales were near pre-lockdown levels in June, as the reopening of shops released pent-up demand. | |
The amount of goods sold last month increased by 13.9% from May, said the Office for National Statistics (ONS). | |
But the rise masked "big changes" in retail, with food and online sales up, while clothing was still "struggling". | |
Online sales continued to go "from strength to strength", the ONS said, accounting for £3 out of every £10 spent by consumers. | Online sales continued to go "from strength to strength", the ONS said, accounting for £3 out of every £10 spent by consumers. |
Demand at food stores remained strong, hitting new highs for the pandemic period. | Demand at food stores remained strong, hitting new highs for the pandemic period. |
Compared to February, the volume of food sales was 5.3% higher while non-store retailing grew by 53.6%. | |
The rise followed record falls in April and a partial recovery in May as the coronavirus pandemic led to widespread shop closures and hit spending. | The rise followed record falls in April and a partial recovery in May as the coronavirus pandemic led to widespread shop closures and hit spending. |
The ONS said the rebound had brought overall retail sales back to a similar level to where they were pre-lockdown, but it added that there was a "mixed picture" in different store types. | |
In June, non-food stores, including department stores and clothes shops, partially recovered from strong falls during the lockdown but were still 15% lower than in February. | In June, non-food stores, including department stores and clothes shops, partially recovered from strong falls during the lockdown but were still 15% lower than in February. |
Non-essential shops in England were not allowed to reopen until 15 June, so they were only trading for half the month. | Non-essential shops in England were not allowed to reopen until 15 June, so they were only trading for half the month. |
Jonathan Athow, ONS deputy national statistician, told the BBC that there had been "some really big changes under the surface" of the retail landscape since lockdown began. | Jonathan Athow, ONS deputy national statistician, told the BBC that there had been "some really big changes under the surface" of the retail landscape since lockdown began. |
"Food shops continue to do quite well, as we're eating at home more," he said. | "Food shops continue to do quite well, as we're eating at home more," he said. |
"But the real growth has been in online sales. Online sales continue to go from strength to strength. We've had record online sales - £3 in every £10 of retail sales is now spent online and that's a really big increase." | "But the real growth has been in online sales. Online sales continue to go from strength to strength. We've had record online sales - £3 in every £10 of retail sales is now spent online and that's a really big increase." |
Britain's nation of shoppers has come to the fore. | |
The amount of what we buy is virtually back to pre-crisis levels - but that doesn't signal a wider full bounce-back in our economic fortunes. | |
This is for a couple of reasons. Firstly, what we buy has changed: more online, more staples, fewer impulse forays onto the High Street. | |
While there was an initial flurry in sales of clothing and household goods immediately after non-essential shops opened in June, more timely data on payments suggested that tailed off in July. | |
The fallout can be seen in the mounting job losses announced by stalwarts, from John Lewis to M&S. | |
Secondly, retail sales are only part of the recovery jigsaw, totalling about a fifth of the economy. | |
Factories and building sites are coming back to life. But the big unknown is spending on services such as restaurants, bars and hotels - so-called "social spending". | |
Even with eating out vouchers and VAT cuts, a full and rapid recovery there seems unlikely. | |
And it is these sectors that have suffered most and have furloughed the vast majority of their staff. Their future will hinge on how spending convalesces there. | |
High Street suffers | |
Mr Athow said some sectors were "struggling". | Mr Athow said some sectors were "struggling". |
"Some of that is due to the restrictions, which were only relaxed part-way through June in England. Clothing is down by about a third. | "Some of that is due to the restrictions, which were only relaxed part-way through June in England. Clothing is down by about a third. |
"And if you look at the High Street more generally, sales in the High Street, or physical shops, are also down by about a third." | "And if you look at the High Street more generally, sales in the High Street, or physical shops, are also down by about a third." |
Clothing sales did rise 70% month-on-month in June, but from a very low base, meaning that they are still well below pre-lockdown levels. | |
Mr Athow said they had fallen so far that "virtually any pick-up will look like a big number". | |
The proportion of online spending reduced to 31.8% in June when compared with the record 33.3% reported in May, but was a considerable increase from the 20% reported in February, said the ONS. | The proportion of online spending reduced to 31.8% in June when compared with the record 33.3% reported in May, but was a considerable increase from the 20% reported in February, said the ONS. |
The ONS added that fuel sales remained at low levels, despite some recovery in May and June with the ease of travel restrictions. | The ONS added that fuel sales remained at low levels, despite some recovery in May and June with the ease of travel restrictions. |
'Online is how I have been able to survive' | |
One businesswoman who has taken advantage of the move to online shopping is Hellen Stirling-Baker of Small Stuff, a Sheffield-based independent retailer. | One businesswoman who has taken advantage of the move to online shopping is Hellen Stirling-Baker of Small Stuff, a Sheffield-based independent retailer. |
She sells sustainably made toys, gifts and homewares for young children. | She sells sustainably made toys, gifts and homewares for young children. |
"Driving my store online is how I have been able to survive," she said. | "Driving my store online is how I have been able to survive," she said. |
"Offering face-to-face video calling for customers to recreate the in-store experience has been crucial and sales are picking up. | "Offering face-to-face video calling for customers to recreate the in-store experience has been crucial and sales are picking up. |
"I've also added new services such as local delivery by hand, which really boost engagement." | "I've also added new services such as local delivery by hand, which really boost engagement." |
'Hope on the horizon' | 'Hope on the horizon' |
Jeremy Thomson-Cook, chief economist at Equals Money, said the retail sector had seen a "V-shaped recovery", echoing remarks by the Bank of England's chief economist, Andy Haldane. | Jeremy Thomson-Cook, chief economist at Equals Money, said the retail sector had seen a "V-shaped recovery", echoing remarks by the Bank of England's chief economist, Andy Haldane. |
"The motto of the British consumer has long been 'When the going gets tough, the tough go shopping' and it seems like June encapsulated that well," he added. | "The motto of the British consumer has long been 'When the going gets tough, the tough go shopping' and it seems like June encapsulated that well," he added. |
"In June, there were a number of driving forces at play which saw sales rise: pent-up demand following an easing of lockdown conditions, a lack of alternatives, good weather and the furlough scheme still running at full steam. | "In June, there were a number of driving forces at play which saw sales rise: pent-up demand following an easing of lockdown conditions, a lack of alternatives, good weather and the furlough scheme still running at full steam. |
"All four of these driving forces are likely to dwindle in the coming months and that's when we'll see just how strong demand is." | "All four of these driving forces are likely to dwindle in the coming months and that's when we'll see just how strong demand is." |
Silvia Rindone, retail partner at EY, said the latest figures showed there was "some hope on the horizon", with consumers beginning to show "a cautious optimism". | Silvia Rindone, retail partner at EY, said the latest figures showed there was "some hope on the horizon", with consumers beginning to show "a cautious optimism". |
But she added: "We're still not past the pandemic and getting back to 'normal' will still take time. | But she added: "We're still not past the pandemic and getting back to 'normal' will still take time. |
"With face coverings now compulsory in England's shops, physical retailers need to continue to focus on reassuring customers." |