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| Microsoft buys parent company of ‘Elder Scrolls’ studio Bethesda Softworks for $7.5 BILLION | Microsoft buys parent company of ‘Elder Scrolls’ studio Bethesda Softworks for $7.5 BILLION |
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| Microsoft has purchased Bethesda Softworks – the studio behind The Elder Scrolls and Fallout games – in a $7.5 billion deal. It comes ahead of an anticipated console war, as Microsoft looks to conquer the cloud gaming market. | Microsoft has purchased Bethesda Softworks – the studio behind The Elder Scrolls and Fallout games – in a $7.5 billion deal. It comes ahead of an anticipated console war, as Microsoft looks to conquer the cloud gaming market. |
| Microsoft announced the buyout on Monday, as the company gears up to launch two new next-generation consoles, the Xbox Series X and Xbox Series S. The software giant took ownership of Bethesda’s parent company – Zenimax Media – bringing Bethesda and eight other studio teams into its stable. | Microsoft announced the buyout on Monday, as the company gears up to launch two new next-generation consoles, the Xbox Series X and Xbox Series S. The software giant took ownership of Bethesda’s parent company – Zenimax Media – bringing Bethesda and eight other studio teams into its stable. |
| Bethesda is responsible for the bestselling Elder Scrolls and Fallout franchises, as well as the Doom and Wolfenstein series. | |
| All of this is big news ahead of a console launch, especially when rival Sony plans on launching its Playstation 5 on November 12, two days after Microsoft. Traditionally, manufacturers buy up studios to tempt gamers to their platforms with exclusive releases. Microsoft has already done this by snapping up Playground Games – the studio behind the ‘Forza Horizon’ series of racing games – in 2018, along with three other studios who all went on to develop Xbox-exclusive games. | All of this is big news ahead of a console launch, especially when rival Sony plans on launching its Playstation 5 on November 12, two days after Microsoft. Traditionally, manufacturers buy up studios to tempt gamers to their platforms with exclusive releases. Microsoft has already done this by snapping up Playground Games – the studio behind the ‘Forza Horizon’ series of racing games – in 2018, along with three other studios who all went on to develop Xbox-exclusive games. |
| However, console gaming is just one sector of an industry that’s projected to generate $200 billion in annual revenue next year. Microsoft recently debuted a cloud gaming service that will allow subscribers to play the same titles on Xbox, PC, phone, tablet and even Mac, over its Azure cloud platform. Even console-war rival Sony will use Azure to power its own cloud gaming services. | However, console gaming is just one sector of an industry that’s projected to generate $200 billion in annual revenue next year. Microsoft recently debuted a cloud gaming service that will allow subscribers to play the same titles on Xbox, PC, phone, tablet and even Mac, over its Azure cloud platform. Even console-war rival Sony will use Azure to power its own cloud gaming services. |
| Microsoft’s $7.5 billion acquisition of ZeniMax is the second-biggest video game acquisition in history, behind Chinese firm Tencent’s purchase of Finnish mobile game studio Supercell in 2016, at a cost of $8.6 billion. However, if Microsoft’s cloud gaming service is a success, the monster spend could pay off: cloud gaming revenue is expected to grow to nearly $4.5 billion by 2024, up from roughly $500 million last year. | Microsoft’s $7.5 billion acquisition of ZeniMax is the second-biggest video game acquisition in history, behind Chinese firm Tencent’s purchase of Finnish mobile game studio Supercell in 2016, at a cost of $8.6 billion. However, if Microsoft’s cloud gaming service is a success, the monster spend could pay off: cloud gaming revenue is expected to grow to nearly $4.5 billion by 2024, up from roughly $500 million last year. |
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