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Tesco targets 300% rise in vegan meat sales | |
(32 minutes later) | |
Tesco has set a target to sell four times as much meat alternative protein by 2025 as demand for vegan products climbs. | Tesco has set a target to sell four times as much meat alternative protein by 2025 as demand for vegan products climbs. |
The supermarket giant wants a 300% boost in sales compared with 2018 as part of a sustainability drive. | The supermarket giant wants a 300% boost in sales compared with 2018 as part of a sustainability drive. |
It will aim to sell more plant-based sausages and burgers, as well as products designed to emulate meat. | It will aim to sell more plant-based sausages and burgers, as well as products designed to emulate meat. |
The UK market for meat alternatives could be worth more than £1.1bn by 2024, according to analyst firm Mintel. | The UK market for meat alternatives could be worth more than £1.1bn by 2024, according to analyst firm Mintel. |
Tesco said meat and dairy production had a "significant impact" on environments such as the Amazon and Cerrado regions of Brazil, and "is acknowledged as a major contributor to climate change". | Tesco said meat and dairy production had a "significant impact" on environments such as the Amazon and Cerrado regions of Brazil, and "is acknowledged as a major contributor to climate change". |
The UK's largest retailer aims to introduce more plant-based product lines, as well as selling more of the lines it already stocks, a spokesman said. | The UK's largest retailer aims to introduce more plant-based product lines, as well as selling more of the lines it already stocks, a spokesman said. |
These include "ready meals, breaded-meat alternatives, plant-based sausages, burgers, quiches, pies, [and] party food". | These include "ready meals, breaded-meat alternatives, plant-based sausages, burgers, quiches, pies, [and] party food". |
Tesco said it wanted to focus on making the products affordable and innovative. It will also stock meat alternatives alongside meat - "for example Richmond sausages and Richmond plant-based sausages to feature together," it said. | Tesco said it wanted to focus on making the products affordable and innovative. It will also stock meat alternatives alongside meat - "for example Richmond sausages and Richmond plant-based sausages to feature together," it said. |
It will also start to publish sales of plant-based proteins as a percentage of overall protein sales every year. | It will also start to publish sales of plant-based proteins as a percentage of overall protein sales every year. |
Tesco chief executive Dave Lewis said: "Our transparency on protein sales and our new sales target for meat alternatives gives us the platform to becoming more sustainable and will provide customers with even more choice." | Tesco chief executive Dave Lewis said: "Our transparency on protein sales and our new sales target for meat alternatives gives us the platform to becoming more sustainable and will provide customers with even more choice." |
Tesco set its target to sit alongside measures it has developed in partnership with environmental charity WWF. | Tesco set its target to sit alongside measures it has developed in partnership with environmental charity WWF. |
Tanya Steele, WWF chief executive, said: "Tackling the environmental impact of what we eat and how we produce it has never been so urgent. | Tanya Steele, WWF chief executive, said: "Tackling the environmental impact of what we eat and how we produce it has never been so urgent. |
Earlier this month a WWF report said that wildlife populations have declined more than two thirds in the last 50 years. | Earlier this month a WWF report said that wildlife populations have declined more than two thirds in the last 50 years. |
Ms Steele said: "The food system has been identified as the biggest culprit, but also presents one of the greatest opportunities to reverse this trend; rebalancing our diets is a critical part of that." | Ms Steele said: "The food system has been identified as the biggest culprit, but also presents one of the greatest opportunities to reverse this trend; rebalancing our diets is a critical part of that." |
Tesco has also been taking a number of steps to reduce food waste, including a partnership with food-sharing app Olio. | Tesco has also been taking a number of steps to reduce food waste, including a partnership with food-sharing app Olio. |
Between 2014 and 2019 sales of plant-based foods in the UK sales of grew 40%, from £582m to an estimated £816m, analyst firm Mintel said in January. It expects sales to be more than £1.1bn by 2024. | Between 2014 and 2019 sales of plant-based foods in the UK sales of grew 40%, from £582m to an estimated £816m, analyst firm Mintel said in January. It expects sales to be more than £1.1bn by 2024. |
All of the UK supermarkets are making moves aimed at making their businesses more environmentally friendly. | All of the UK supermarkets are making moves aimed at making their businesses more environmentally friendly. |
In January, Asda started trialling refills at a sustainability store, and Sainsbury's pledged £1bn to cut emissions to zero by 2040. | In January, Asda started trialling refills at a sustainability store, and Sainsbury's pledged £1bn to cut emissions to zero by 2040. |
In August ,Morrisons said it was considering ditching all of its plastic bags for life. | In August ,Morrisons said it was considering ditching all of its plastic bags for life. |
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