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| 'Stunning and brave?' Oreo Cookie called out for marketing ploy after tweeting 'Trans people EXIST' | 'Stunning and brave?' Oreo Cookie called out for marketing ploy after tweeting 'Trans people EXIST' |
| (about 2 months later) | |
| Oreo Cookie may have been trying to signal a boldly virtuous statement for social justice by proclaiming that “Trans people exist,” but while the message struck a chord with some, it fell flat with many denouncing it as a PR move. | Oreo Cookie may have been trying to signal a boldly virtuous statement for social justice by proclaiming that “Trans people exist,” but while the message struck a chord with some, it fell flat with many denouncing it as a PR move. |
| Left-wing and right-wing observers alike also agreed that Thursday's three-word Twitter message by Oreo, a unit of snack food behemoth Mondelez International, was all about marketing – not a heartfelt campaign for social change. And most were willing to forgive the company's corporate crassness, rather than give up their iconic cookies. | Left-wing and right-wing observers alike also agreed that Thursday's three-word Twitter message by Oreo, a unit of snack food behemoth Mondelez International, was all about marketing – not a heartfelt campaign for social change. And most were willing to forgive the company's corporate crassness, rather than give up their iconic cookies. |
| “Stunning and brave to point out the obvious,” conservative commentator Ian Miles Cheong replied on Twitter. Another observer said, “Thank you for reminding me. I forgot I existed for a second.” | “Stunning and brave to point out the obvious,” conservative commentator Ian Miles Cheong replied on Twitter. Another observer said, “Thank you for reminding me. I forgot I existed for a second.” |
| Jeremy Hambley, who goes by the social media handle TheQuartering, was among the many observers who saw only dollar signs in Oreo's strategy. “Trans people exist . . . as a marketing tool for corporations,” he said. “There, I finished the sentence for you.” | Jeremy Hambley, who goes by the social media handle TheQuartering, was among the many observers who saw only dollar signs in Oreo's strategy. “Trans people exist . . . as a marketing tool for corporations,” he said. “There, I finished the sentence for you.” |
| Political cartoonist Stonetoss Comics agreed, tweeting a picture of an executive asking employees in a meeting room, “How can we appeal to the kids?” The next scene shows one of the stumped employees looking at his smartphone showing a pig in a top hat giving the answer: “Global corporate hegemony says, trans rights.” | Political cartoonist Stonetoss Comics agreed, tweeting a picture of an executive asking employees in a meeting room, “How can we appeal to the kids?” The next scene shows one of the stumped employees looking at his smartphone showing a pig in a top hat giving the answer: “Global corporate hegemony says, trans rights.” |
| Left-wing commenters appeared unsure how to take Oreo's uncontroversial stand. “Thank you, corporation,” one Twitter user said. “Glad to be validated by a cookie company.” But another quipped that such an interpretation might be presumptuous: “Whoa, woah. Hey, they never said we were valid. They only said we exist. Don't put the cart before the horse here.” | Left-wing commenters appeared unsure how to take Oreo's uncontroversial stand. “Thank you, corporation,” one Twitter user said. “Glad to be validated by a cookie company.” But another quipped that such an interpretation might be presumptuous: “Whoa, woah. Hey, they never said we were valid. They only said we exist. Don't put the cart before the horse here.” |
| Another observer said, “This is a marketing strategy, but cool nonetheless.” Another commenter replied, “Or maybe just speaking the truth. I'll take it.” | Another observer said, “This is a marketing strategy, but cool nonetheless.” Another commenter replied, “Or maybe just speaking the truth. I'll take it.” |
| Some observers, such as Canadian writer Karen Geier, tried to catch Oreo on a possible disconnect between its apparently pro-trans words and its actions. “Maybe pay for some trans health care,” Geier said. | Some observers, such as Canadian writer Karen Geier, tried to catch Oreo on a possible disconnect between its apparently pro-trans words and its actions. “Maybe pay for some trans health care,” Geier said. |
| One of the few seemingly angry reactions was apparently sarcastic, from a Twitter user known as Italian-American Advocate. “Cutting open my gut and removing the cookies I had for breakfast and lunch – I have no stomach for politics,” he said. | One of the few seemingly angry reactions was apparently sarcastic, from a Twitter user known as Italian-American Advocate. “Cutting open my gut and removing the cookies I had for breakfast and lunch – I have no stomach for politics,” he said. |
| Like this story? Share it with a friend! | Like this story? Share it with a friend! |