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| Nike denies involvement in ‘Satan Shoes’, but critics can't help but keep noticing the SWOOSH on the sides | Nike denies involvement in ‘Satan Shoes’, but critics can't help but keep noticing the SWOOSH on the sides |
| (about 2 months later) | |
| Nike has taken steps to distance itself from the blood-injected ‘Satan Shoes’ promoted by rapper Lil Nas X, saying it didn't make or endorse the product, but skeptics were more swayed by the iconic Swoosh logo on the sneakers. | Nike has taken steps to distance itself from the blood-injected ‘Satan Shoes’ promoted by rapper Lil Nas X, saying it didn't make or endorse the product, but skeptics were more swayed by the iconic Swoosh logo on the sneakers. |
| “We do not have a relationship with Little Nas X or MSCHF,” Nike said in a statement to NBC News on Sunday, two days after news of the new sneakers began to create a buzz on social media. “Nike did not design or release these shoes, and we do not endorse them.” | “We do not have a relationship with Little Nas X or MSCHF,” Nike said in a statement to NBC News on Sunday, two days after news of the new sneakers began to create a buzz on social media. “Nike did not design or release these shoes, and we do not endorse them.” |
| The company had remained silent as the new shoes – a collaboration between Lil Nas X and streetwear company MSCHF – generated controversy, including criticism of Nike, for days. And when it did disavow the product, which features red ink and a drop of blood in the see-through heel, it did so without saying anything critical or denying that it approved use of its trademark. | The company had remained silent as the new shoes – a collaboration between Lil Nas X and streetwear company MSCHF – generated controversy, including criticism of Nike, for days. And when it did disavow the product, which features red ink and a drop of blood in the see-through heel, it did so without saying anything critical or denying that it approved use of its trademark. |
| “Their logo is on the shoe,” former California gubernatorial candidate Chelene Nightingale said Monday on Twitter. “Statements mean nothing if not backed by action. Has Nike filed a lawsuit to stop the use of their brand logo and advertisement for the shoe? Satan is the master of lies and deception.” | “Their logo is on the shoe,” former California gubernatorial candidate Chelene Nightingale said Monday on Twitter. “Statements mean nothing if not backed by action. Has Nike filed a lawsuit to stop the use of their brand logo and advertisement for the shoe? Satan is the master of lies and deception.” |
| Author and Blexit movement founder Candace Owens expressed similar doubts: “Nike is alleging that they do not have any relationship with Lil Nas X, and yet, the Satan shoe bears the Nike Swoosh.” | Author and Blexit movement founder Candace Owens expressed similar doubts: “Nike is alleging that they do not have any relationship with Lil Nas X, and yet, the Satan shoe bears the Nike Swoosh.” |
| The shoes not only have Nike's logo, but are customized from the Nike Air Max '97. They feature several references to Satan, including a pentagram medallion hanging from the laces and “Luke 10:18” printed on the side, alluding to the Bible verse regarding Satan falling “like lightning” from heaven. MSCHF created a special edition of 666 pairs, individually numbered, and sold them for $1,018 (another reference to Luke 10:18) for each pair. The shoe box was covered with a scene of hell and other Satanic imagery. | The shoes not only have Nike's logo, but are customized from the Nike Air Max '97. They feature several references to Satan, including a pentagram medallion hanging from the laces and “Luke 10:18” printed on the side, alluding to the Bible verse regarding Satan falling “like lightning” from heaven. MSCHF created a special edition of 666 pairs, individually numbered, and sold them for $1,018 (another reference to Luke 10:18) for each pair. The shoe box was covered with a scene of hell and other Satanic imagery. |
| The Satan Shoes were released on Monday morning and reportedly sold out within one minute, no doubt aided by the wave of publicity. | The Satan Shoes were released on Monday morning and reportedly sold out within one minute, no doubt aided by the wave of publicity. |
| Critics were quick to point out that Nike didn't take issue with the Satan Shoes, but in 2019, the company canceled a new July 4 model featuring a Betsy Ross flag because it was deemed racially offensive by Black Lives Matter activist Colin Kaepernick. | Critics were quick to point out that Nike didn't take issue with the Satan Shoes, but in 2019, the company canceled a new July 4 model featuring a Betsy Ross flag because it was deemed racially offensive by Black Lives Matter activist Colin Kaepernick. |
| “We really do live in stupid times,” entrepreneur and podcast host Carol Roth said. Radio host Clay Travis agreed, saying, “Satire is truly dead.” | “We really do live in stupid times,” entrepreneur and podcast host Carol Roth said. Radio host Clay Travis agreed, saying, “Satire is truly dead.” |
| Like this story? Share it with a friend! | Like this story? Share it with a friend! |