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| Google slapped with 220mn-euro fine following French probe into anti-competitive behavior | Google slapped with 220mn-euro fine following French probe into anti-competitive behavior |
| (about 2 months later) | |
| Tech giant Google has been fined 220 million euros ($268 million) by the French regulator following a probe into allegations that the company’s web services were unfairly sending business to its advertising server. | Tech giant Google has been fined 220 million euros ($268 million) by the French regulator following a probe into allegations that the company’s web services were unfairly sending business to its advertising server. |
| “The decision to fine Google is particularly significant as it is the first throughout the world to tackle complex algorithmic auction processes used for online display-advertising,” Isabelle de Silva, who heads France’s Autorite de la concurrence, said in a statement on Monday. | “The decision to fine Google is particularly significant as it is the first throughout the world to tackle complex algorithmic auction processes used for online display-advertising,” Isabelle de Silva, who heads France’s Autorite de la concurrence, said in a statement on Monday. |
| The French Competition Authority deemed that Google had unfairly directed business towards its own advertising server and its online-ad auction house, clearly benefitting itself at the cost of its rivals. | The French Competition Authority deemed that Google had unfairly directed business towards its own advertising server and its online-ad auction house, clearly benefitting itself at the cost of its rivals. |
| Google has agreed to pay the fine, set at 220 million euros ($268 million). The tech giant has also vowed to improve the interoperability of its Google Ad Manager services for third parties and remedy the situation. | Google has agreed to pay the fine, set at 220 million euros ($268 million). The tech giant has also vowed to improve the interoperability of its Google Ad Manager services for third parties and remedy the situation. |
| The case against Google was originally raised in 2019 by Rupert Murdoch’s News Corp., French newspaper Le Figaro, and Belgian media group Rossel La Voix. | The case against Google was originally raised in 2019 by Rupert Murdoch’s News Corp., French newspaper Le Figaro, and Belgian media group Rossel La Voix. |
| Google’s fine is its second in three years; the tech giant was previously fined 150 million euros ($166 million) after the regulator deemed the firm had abused its dominant position in the market for online search advertising. | Google’s fine is its second in three years; the tech giant was previously fined 150 million euros ($166 million) after the regulator deemed the firm had abused its dominant position in the market for online search advertising. |
| French antitrust regulators also have cases against Facebook and Apple, as they attempt to counter anti-competitive behavior in online advertising. | French antitrust regulators also have cases against Facebook and Apple, as they attempt to counter anti-competitive behavior in online advertising. |
| If you like this story, share it with a friend! | If you like this story, share it with a friend! |