This article is from the source 'rtcom' and was first published or seen on . It last changed over 40 days ago and won't be checked again for changes.
You can find the current article at its original source at https://www.rt.com/business/527252-google-ec-antitrust-probe-advertising/
The article has changed 3 times. There is an RSS feed of changes available.
| Version 0 | Version 1 |
|---|---|
| Google to face another legal challenge as EU launches antitrust probe into its advertising unit | Google to face another legal challenge as EU launches antitrust probe into its advertising unit |
| (2 months later) | |
| The European Commission has started a new investigation into Alphabet’s Google to determine if the US tech titan favored its own online display ad technology services, breaching European Union antitrust regulations. | The European Commission has started a new investigation into Alphabet’s Google to determine if the US tech titan favored its own online display ad technology services, breaching European Union antitrust regulations. |
| “We are concerned that Google has made it harder for rival online advertising services to compete in the so-called ad tech stack,” European Commission Executive Vice President Margrethe Vestager said in a statement. | “We are concerned that Google has made it harder for rival online advertising services to compete in the so-called ad tech stack,” European Commission Executive Vice President Margrethe Vestager said in a statement. |
| Vestager noted that the US corporation was “present at almost all levels of the supply chain for online display advertising,” since it collected data being used for targeted advertising, sold advertising space, and acted as an online advertising intermediary as well. | Vestager noted that the US corporation was “present at almost all levels of the supply chain for online display advertising,” since it collected data being used for targeted advertising, sold advertising space, and acted as an online advertising intermediary as well. |
| The EC is planning to assess the restrictions imposed by Google on the ability of advertisers, publishers and other third parties to access data about user identity and user behavior. | The EC is planning to assess the restrictions imposed by Google on the ability of advertisers, publishers and other third parties to access data about user identity and user behavior. |
| The probe adds to a list of investigations and fines that have occurred in the bloc’s regulatory space over recent years. | The probe adds to a list of investigations and fines that have occurred in the bloc’s regulatory space over recent years. |
| Earlier this month, France’s competition watchdog fined Google €220 million ($262 million) for abusing its market power in the online ad industry. In March, the EC fined the company €1.49 billion for breaching antitrust rules by imposing restrictive clauses in contracts with third-party websites that prevented Google’s rivals from placing their search ads on these websites. | Earlier this month, France’s competition watchdog fined Google €220 million ($262 million) for abusing its market power in the online ad industry. In March, the EC fined the company €1.49 billion for breaching antitrust rules by imposing restrictive clauses in contracts with third-party websites that prevented Google’s rivals from placing their search ads on these websites. |
| For more stories on economy & finance visit RT's business section | For more stories on economy & finance visit RT's business section |
| Dear readers and commenters, | |
| We have implemented a new engine for our comment section. We hope the transition goes smoothly for all of you. Unfortunately, the comments made before the change have been lost due to a technical problem. We are working on restoring them, and hoping to see you fill up the comment section with new ones. You should still be able to log in to comment using your social-media profiles, but if you signed up under an RT profile before, you are invited to create a new profile with the new commenting system. | |
| Sorry for the inconvenience, and looking forward to your future comments, | |
| RT Team. |