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Tories aim for northern England Tories aim for northern England
(10 minutes later)
The Conservatives have formed a campaign group to get in touch with voters in northern England. Shadow Foreign Secretary William Hague will be chairman of the Northern Board and principal spokesman for the party in the area. The Conservatives have formed a campaign group to get in touch with voters in northern England.
Shadow Foreign Secretary William Hague will be chairman of the Northern Board and principal spokesman for the party in the area.
Party leader David Cameron said the group was established to tackle "our underperformance" in the North.Party leader David Cameron said the group was established to tackle "our underperformance" in the North.
"We can never aspire to office unless we represent communities in every part of Britain," he said."We can never aspire to office unless we represent communities in every part of Britain," he said.
The party said it has nine MPs, six MEPs, 1,362 councillors and the control of 18 councils in the north of England.The party said it has nine MPs, six MEPs, 1,362 councillors and the control of 18 councils in the north of England.
We must do so on the ground in communities across the North David CameronConservative leaderWe must do so on the ground in communities across the North David CameronConservative leader
Mr Cameron said it was not possible to turn around the Tories' low success in the North overnight.Mr Cameron said it was not possible to turn around the Tories' low success in the North overnight.
"We cannot do so from London. Instead, we must do so on the ground in communities across the North.""We cannot do so from London. Instead, we must do so on the ground in communities across the North."
Mr Hague said the Northern Board would "lead the revival of the Conservative Party in the North."Mr Hague said the Northern Board would "lead the revival of the Conservative Party in the North."
'Flat-lining''Flat-lining'
Activists in the North-West, North-East and Yorkshire and the Humber will get "greater autonomy" in organising and campaigning.Activists in the North-West, North-East and Yorkshire and the Humber will get "greater autonomy" in organising and campaigning.
"Each region will have real responsibility for building campaigns, membership and driving fundraising," Mr Hague said."Each region will have real responsibility for building campaigns, membership and driving fundraising," Mr Hague said.
Francis Maude, Conservative Party chairman, described the support for Tories in the North as "flat-lining for too long."Francis Maude, Conservative Party chairman, described the support for Tories in the North as "flat-lining for too long."
"The creation of campaign centres and the appointment of shadow ministers for the major northern cities were steps in the right direction to address this," he said."The creation of campaign centres and the appointment of shadow ministers for the major northern cities were steps in the right direction to address this," he said.
As part of its role, the Northern Board will propose new ways of promoting the party regionally and locally, and support selected parliamentary candidates.As part of its role, the Northern Board will propose new ways of promoting the party regionally and locally, and support selected parliamentary candidates.