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Jamal Edwards, music entrepreneur and Youtube star, dies aged 31 | Jamal Edwards, music entrepreneur and Youtube star, dies aged 31 |
(32 minutes later) | |
British entrepreneur and YouTube star Jamal Edwards has died at the age of 31, his company has told the BBC. | British entrepreneur and YouTube star Jamal Edwards has died at the age of 31, his company has told the BBC. |
He was the founder of SBTV, an online urban music platform which helped launch the careers of artists like Dave, Ed Sheeran and Jessie J. | He was the founder of SBTV, an online urban music platform which helped launch the careers of artists like Dave, Ed Sheeran and Jessie J. |
Chart-topper AJ Tracey was one of the first to pay tribute online, tweeting "RIP Jamal Edwards, west London legend status". | Chart-topper AJ Tracey was one of the first to pay tribute online, tweeting "RIP Jamal Edwards, west London legend status". |
Edwards, born in Luton, was appointed an MBE for services to music in 2014. | Edwards, born in Luton, was appointed an MBE for services to music in 2014. |
He also became an ambassador for the Prince's Trust, a youth charity run by the Prince of Wales which helps young people set up their own companies. | He also became an ambassador for the Prince's Trust, a youth charity run by the Prince of Wales which helps young people set up their own companies. |
He attended the Brit Awards earlier this month and was understood to have performed as a DJ at a gig in north London on Saturday night. No details have been released about his death. | |
Tributes to Edwards, a pioneering figure in British rap and grime music, have been paid by many performers in the two genres. | Tributes to Edwards, a pioneering figure in British rap and grime music, have been paid by many performers in the two genres. |
Rpper Lady Leshurr tweeted the news of his death was "heartbreaking" and praised him for helping her career. | Rpper Lady Leshurr tweeted the news of his death was "heartbreaking" and praised him for helping her career. |
"He gave me opportunity after opportunity to showcase my talent from Brum into London. We need to keep his name and brand alive," she wrote. | "He gave me opportunity after opportunity to showcase my talent from Brum into London. We need to keep his name and brand alive," she wrote. |
In a tweet, the organisers of Mobo Awards said they were "deeply saddened" to learn of Edwards' death. | |
It added: "As the founder of @SBTVonline, his groundbreaking work & legacy in British music and culture will live on. Our hearts and thoughts are with his friends and family." | |
Presenter and comedian Mo Gilligan, who hosted this year's Brit awards, tweeted: "A truly humble and blessed soul. Your legacy will live on for years & you've inspired a whole generation." | |
Edwards, who was the son of singer and Loose Women presenter Brenda Edwards, first got into film-making after his parents gave him a video camera as a Christmas present when he was 15. | Edwards, who was the son of singer and Loose Women presenter Brenda Edwards, first got into film-making after his parents gave him a video camera as a Christmas present when he was 15. |
In a 2013 interview with the BBC, he said he filmed friends rapping or singing and began to upload the videos to YouTube to allow other friends to see them. | In a 2013 interview with the BBC, he said he filmed friends rapping or singing and began to upload the videos to YouTube to allow other friends to see them. |
"You can say my videos had mixed reviews to begin with, some people didn't get them, but others thought they were sick [good]," he said. "So I started to put them up on YouTube so everyone could see them, and it just grew from there." | "You can say my videos had mixed reviews to begin with, some people didn't get them, but others thought they were sick [good]," he said. "So I started to put them up on YouTube so everyone could see them, and it just grew from there." |
SBTV - a London-based platform for discovering emerging artists - has since grown to 1.22m subscribers on YouTube. |