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New Jaguar model unveiled by firm | |
(about 4 hours later) | |
Jaguar has unveiled its new model - the XJ sedan. | |
Industry experts have said sales of the new model will be important to Jaguar Land Rover, which has lost about £1m a day in the past 10 months. | Industry experts have said sales of the new model will be important to Jaguar Land Rover, which has lost about £1m a day in the past 10 months. |
The Midlands-based company was bought by Indian giant Tata from Ford in 2008. The XJ sedan was shown off on Thursday evening at a ceremony in London. | |
It was designed at Whitley in Coventry and will be built at the Castle Bromwich factory near Birmingham. | |
The original XJ model dates back to the late 1960s and has been a flagship of Jaguar since then. | |
The current XJ model was launched in 2003 and underwent a makeover in 2007. | The current XJ model was launched in 2003 and underwent a makeover in 2007. |
Designer director Ian Callum said: "The original XJ was a very stunning, revolutionary car and it's rightfully our place to go back there and proclaim that place again. | Designer director Ian Callum said: "The original XJ was a very stunning, revolutionary car and it's rightfully our place to go back there and proclaim that place again. |
"I have no qualms whatsoever about changing the XJ into what I feel it should be and what the rest of Jaguar feels it should be." | "I have no qualms whatsoever about changing the XJ into what I feel it should be and what the rest of Jaguar feels it should be." |
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