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| Crown Paints: Hannah & Dave ad prompts dozens of complaints | Crown Paints: Hannah & Dave ad prompts dozens of complaints |
| (32 minutes later) | |
| Twitter users responding to Eclair said the ad was "offensive", "misogynistic" and a "serious error of judgement" | Twitter users responding to Eclair said the ad was "offensive", "misogynistic" and a "serious error of judgement" |
| The advertising watchdog has received dozens of complaints about a paint advert which a comedian called "massively offensive". | The advertising watchdog has received dozens of complaints about a paint advert which a comedian called "massively offensive". |
| The Advertising Standards Agency (ASA) said it was considering investigating Crown Paints' "Hannah & Dave" advert. | The Advertising Standards Agency (ASA) said it was considering investigating Crown Paints' "Hannah & Dave" advert. |
| Comic Jenny Eclair said it must be taken off air over its implication that a woman "conned a man into fatherhood". | Comic Jenny Eclair said it must be taken off air over its implication that a woman "conned a man into fatherhood". |
| Apologising for it, the Darwen-based paint firm said it appreciated "people have differing views on humour". | Apologising for it, the Darwen-based paint firm said it appreciated "people have differing views on humour". |
| The advert, part of a series called Life Stories, includes a song about the four-year relationship between the characters Hannah and Dave. | The advert, part of a series called Life Stories, includes a song about the four-year relationship between the characters Hannah and Dave. |
| The lyrics state that "now a baby's coming and they don't know what it is", before continuing: "Hannah's hoping for a girl, Dave's just hoping that it's his." | The lyrics state that "now a baby's coming and they don't know what it is", before continuing: "Hannah's hoping for a girl, Dave's just hoping that it's his." |
| 'Broadly well received' | 'Broadly well received' |
| Tweeting about the advert being "beyond mad", Eclair said the line was "massively offensive". | Tweeting about the advert being "beyond mad", Eclair said the line was "massively offensive". |
| She added that Crown Paints needed to "get that offensive baby ad off air" as its creators had "basically... set up a scenario that implies a woman has possibly conned a man into fatherhood". | She added that Crown Paints needed to "get that offensive baby ad off air" as its creators had "basically... set up a scenario that implies a woman has possibly conned a man into fatherhood". |
| Replying, author and podcast host Daisy Buchanan said she welcomed Eclair's tweet as "I honestly thought it was me being mad". | Replying, author and podcast host Daisy Buchanan said she welcomed Eclair's tweet as "I honestly thought it was me being mad". |
| Other Twitter users responding to Eclair's tweet said the advert was "offensive", "misogynistic" and a "serious error of judgement". | Other Twitter users responding to Eclair's tweet said the advert was "offensive", "misogynistic" and a "serious error of judgement". |
| Hey @crownpaints get that offensive baby ad off air - what were you thinking !!!? What on earth possessed you? | Hey @crownpaints get that offensive baby ad off air - what were you thinking !!!? What on earth possessed you? |
| In a statement, a spokeswoman for the paint firm said the series of ads were "intended to be a humorous celebration of special life moments that prompt people to paint their homes, in this case focusing on Hannah and Dave, a happy couple expecting a baby together". | In a statement, a spokeswoman for the paint firm said the series of ads were "intended to be a humorous celebration of special life moments that prompt people to paint their homes, in this case focusing on Hannah and Dave, a happy couple expecting a baby together". |
| "Whilst the ad has been broadly well received, we appreciate that people have differing views on humour and we apologise if any of the lyrics have caused offence," she added. | "Whilst the ad has been broadly well received, we appreciate that people have differing views on humour and we apologise if any of the lyrics have caused offence," she added. |
| Reacting to the company's explanation, blogger and radio presenter Nickie O'Hara said their "gaslighting response" was "just abhorrent". | |
| An ASA spokeswoman said it had received 58 complaints about the advert and was "currently assessing [them] carefully to determine whether there are grounds for an investigation". | An ASA spokeswoman said it had received 58 complaints about the advert and was "currently assessing [them] carefully to determine whether there are grounds for an investigation". |
| Why not follow BBC North West on Facebook, Twitter and Instagram? You can also send story ideas to northwest.newsonline@bbc.co.uk | Why not follow BBC North West on Facebook, Twitter and Instagram? You can also send story ideas to northwest.newsonline@bbc.co.uk |