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People 'unaware' airport exists People 'unaware' airport exists
(1 day later)
Leaflets advertising a South Yorkshire airport have been sent to more than 200,000 households after managers agreed many were unaware it existed. Leaflets advertising a South Yorkshire airport have been sent to more than 200,000 households over fears that many people are unaware it exists.
Robin Hood Airport, in Doncaster, opened in 2005.Robin Hood Airport, in Doncaster, opened in 2005.
Minutes from a meeting of the airport's project board said members "agreed that many people are largely unaware that [the airport] exists". Minutes from a meeting of the council's airport project board said members "agreed that many people are largely unaware that [the airport] exists".
A mail drop of leaflets and magazines has been organised in an attempt to draw in more passengers.A mail drop of leaflets and magazines has been organised in an attempt to draw in more passengers.
The minutes said: "A direct mail drop to 153,000 households within a 60 mile radius of the airport has been carried out to raise the profile of [the airport].The minutes said: "A direct mail drop to 153,000 households within a 60 mile radius of the airport has been carried out to raise the profile of [the airport].
"A 16-page A5 magazine has also been sent to 50,000 homes in Sheffield, Doncaster and Hull.""A 16-page A5 magazine has also been sent to 50,000 homes in Sheffield, Doncaster and Hull."
Road signsRoad signs
The board said the airport was unlikely to attract new routes before 2010, because of the current economic climate.The board said the airport was unlikely to attract new routes before 2010, because of the current economic climate.
And a more direct route to the airport from the M18 motorway is not likely to be completed until 2013.And a more direct route to the airport from the M18 motorway is not likely to be completed until 2013.
Nick Smiley, the airport's sales director, said the airport was still relatively new and it hoped it could change people's holiday "habits" by persuading them to use the airport instead of those in Leeds or Manchester. Nick Smillie, the airport's sales director, said: "We do not agree with the comment regarding people being unaware of the existence of the airport as we have worked hard over the past four years to raise the profile of the airport to both passengers and airlines."
Mr Smillie said the airport was still relatively new and it hoped it could change people's holiday "habits" by persuading them to use the airport instead of those in Leeds or Manchester.
He said the leaflet drop was aimed at giving people information about the airport's routes.He said the leaflet drop was aimed at giving people information about the airport's routes.
He admitted that the road signage to the airport "really isn't as good as it needs to be", and airport bosses were working with Doncaster Council to improve them. Mr Smillie admitted that the road signage to the airport "really isn't as good as it needs to be", and airport bosses were working with Doncaster Council to improve them.
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Many unaware of Doncaster airportMany unaware of Doncaster airport