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| Version 1 | Version 2 |
|---|---|
| Brain Tumour Research charity says EastEnders Lola story is important | Brain Tumour Research charity says EastEnders Lola story is important |
| (4 months later) | |
| EastEnders viewers recently saw Lola Pearce being diagnosed with a brain tumour | EastEnders viewers recently saw Lola Pearce being diagnosed with a brain tumour |
| A brain tumour charity said its work with EastEnders on a storyline should help more people understand the cancer's "indiscriminate nature". | A brain tumour charity said its work with EastEnders on a storyline should help more people understand the cancer's "indiscriminate nature". |
| Milton Keynes-based Brain Tumour Research helped scriptwriters on the BBC soap as character Lola Pearce was diagnosed with a glioblastoma (GBM). | Milton Keynes-based Brain Tumour Research helped scriptwriters on the BBC soap as character Lola Pearce was diagnosed with a glioblastoma (GBM). |
| A GBM is the most common type of brain tumour in adults and the average survival time is 12 to 18 months. | A GBM is the most common type of brain tumour in adults and the average survival time is 12 to 18 months. |
| Hugh Adams, from the charity, said it was "so important" to raise awareness. | Hugh Adams, from the charity, said it was "so important" to raise awareness. |
| Last week viewers saw Lola, played by Danielle Harold, being diagnosed. | Last week viewers saw Lola, played by Danielle Harold, being diagnosed. |
| The storyline will follow the experiences of Lola, and those around her, as she faces her new reality of being a young person living with a brain tumour. | The storyline will follow the experiences of Lola, and those around her, as she faces her new reality of being a young person living with a brain tumour. |
| Ms Harold said: "It means so much to be trusted with a storyline like this - one that's close to many people's hearts. | Ms Harold said: "It means so much to be trusted with a storyline like this - one that's close to many people's hearts. |
| "Sadly many of our viewers will be able to relate to Lola's story, and it's been heart-breaking to speak to the families affected by brain tumours and hear their stories." | "Sadly many of our viewers will be able to relate to Lola's story, and it's been heart-breaking to speak to the families affected by brain tumours and hear their stories." |
| EastEnders worked closely with the charity to make sure it was portrayed as realistically and sensitively as possible | EastEnders worked closely with the charity to make sure it was portrayed as realistically and sensitively as possible |
| Mr Adams said one in three people know of someone with a brain tumour, so they were "not that rare". | Mr Adams said one in three people know of someone with a brain tumour, so they were "not that rare". |
| "Working with people like EastEnders really has an impact for our community to recognise that people care and are interested," he said. | "Working with people like EastEnders really has an impact for our community to recognise that people care and are interested," he said. |
| "We are bringing to more people the indiscriminate nature of the disease. It's not about ageing or lifestyle, that's why it's the biggest cancer killer of children and adults under 40." | "We are bringing to more people the indiscriminate nature of the disease. It's not about ageing or lifestyle, that's why it's the biggest cancer killer of children and adults under 40." |
| Mr Adams said the team at EastEnders approached the charity as they wanted the storyline to have "integrity and authenticity". | Mr Adams said the team at EastEnders approached the charity as they wanted the storyline to have "integrity and authenticity". |
| He said since the storyline began there had been "huge traffic" on the charity's social media channels and he hoped it would encourage more research. | He said since the storyline began there had been "huge traffic" on the charity's social media channels and he hoped it would encourage more research. |
| "People can't support a cause unless they know it exists," Mr Adams said. | "People can't support a cause unless they know it exists," Mr Adams said. |
| He added that more investment was needed in "science and cures" to improve the prognosis for people with brain tumours. | He added that more investment was needed in "science and cures" to improve the prognosis for people with brain tumours. |
| Find BBC News: East of England on Facebook, Instagram and Twitter. If you have a story suggestion email eastofenglandnews@bbc.co.uk | Find BBC News: East of England on Facebook, Instagram and Twitter. If you have a story suggestion email eastofenglandnews@bbc.co.uk |
| Related Topics | Related Topics |
| Brain cancer | Brain cancer |
| Health | |
| Milton Keynes | Milton Keynes |
| EastEnders | EastEnders |
| Cancer | Cancer |