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| Version 1 | Version 2 |
|---|---|
| Her Loss: Drake and 21 Savage sued by Vogue publisher | Her Loss: Drake and 21 Savage sued by Vogue publisher |
| (about 1 month later) | |
| Drake and 21 Savage released Her Loss last week to mixed reviews | Drake and 21 Savage released Her Loss last week to mixed reviews |
| Drake and 21 Savage are being sued by Vogue's publisher over claims they used the brand name to promote their new album, Her Loss, without permission. | Drake and 21 Savage are being sued by Vogue's publisher over claims they used the brand name to promote their new album, Her Loss, without permission. |
| Condé Nast claims the rappers' promo campaign was built "entirely" on the unauthorised use of Vogue trademarks and false representations. | Condé Nast claims the rappers' promo campaign was built "entirely" on the unauthorised use of Vogue trademarks and false representations. |
| It said the musicians created a counterfeit issue of the magazine which they distributed. | It said the musicians created a counterfeit issue of the magazine which they distributed. |
| In a complaint, the publisher said it's seeking at least $4m (£3.49m). | In a complaint, the publisher said it's seeking at least $4m (£3.49m). |
| Larry Stein, the lawyer representing Drake and 21 Savage, has not yet responded to BBC Newsbeat's request for comment. | Larry Stein, the lawyer representing Drake and 21 Savage, has not yet responded to BBC Newsbeat's request for comment. |
| Condé Nast said Drake and 21 Savage falsely suggested having the support of Vogue boss Anna Wintour (pictured) | Condé Nast said Drake and 21 Savage falsely suggested having the support of Vogue boss Anna Wintour (pictured) |
| Condé Nast claims the rappers falsely suggested having the "love and support" of Vogue editor-in-chief Anna Wintour. | Condé Nast claims the rappers falsely suggested having the "love and support" of Vogue editor-in-chief Anna Wintour. |
| Their complaint says it resulted in "unmistakable" confusion, with Drake and 21 Savage being wrongly touted as "new cover stars". | Their complaint says it resulted in "unmistakable" confusion, with Drake and 21 Savage being wrongly touted as "new cover stars". |
| "All of this is false. And none of it has been authorised by Condé Nast," the legal paperwork says. | "All of this is false. And none of it has been authorised by Condé Nast," the legal paperwork says. |
| It added the rappers' "flippant disregard" for the publisher's rights "have left it with no choice but to commence this action". | It added the rappers' "flippant disregard" for the publisher's rights "have left it with no choice but to commence this action". |
| How Drake harnessed TikTok to slide to number one | How Drake harnessed TikTok to slide to number one |
| The Drake curse could finally be over | The Drake curse could finally be over |
| Brand Vogue | Brand Vogue |
| Thomas Walters, who founded advertising agency Billion Dollar Boy, said the publisher will need to defend itself because the Vogue brand is "everything" to the outlet. | Thomas Walters, who founded advertising agency Billion Dollar Boy, said the publisher will need to defend itself because the Vogue brand is "everything" to the outlet. |
| "In an era where journalism is consistently being used for free, people aren't buying magazines anymore, that is their value," says Thom. | "In an era where journalism is consistently being used for free, people aren't buying magazines anymore, that is their value," says Thom. |
| "From their perspective, 21 Savage and Drake have used that brand without compensating for that investment." | "From their perspective, 21 Savage and Drake have used that brand without compensating for that investment." |
| And if they don't defend it in this instance, Thom says there's a risk "anyone could start using the Vogue brand". | And if they don't defend it in this instance, Thom says there's a risk "anyone could start using the Vogue brand". |
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| Since its release on 4 November, Her Loss has had mixed reviews and has also caused a stir after one track, Circo Loco, appeared to suggest singer Megan Thee Stallion had lied about being shot. | Since its release on 4 November, Her Loss has had mixed reviews and has also caused a stir after one track, Circo Loco, appeared to suggest singer Megan Thee Stallion had lied about being shot. |
| Music publication NME gave the album three stars, saying it was an "exciting prospect marred by lazy song writing" and packed with "cheap misogyny". | Music publication NME gave the album three stars, saying it was an "exciting prospect marred by lazy song writing" and packed with "cheap misogyny". |
| Rolling Stone went a step further, branding the album "a misfire". | Rolling Stone went a step further, branding the album "a misfire". |
| A win-win? | A win-win? |
| Thom thinks the stunt will have been a calculated risk by Drake and 21 Savage | Thom thinks the stunt will have been a calculated risk by Drake and 21 Savage |
| Condé Nast is seeking at least $4m in damages - or triple Drake and 21 Savage's profits from their album and "counterfeit" magazine. | Condé Nast is seeking at least $4m in damages - or triple Drake and 21 Savage's profits from their album and "counterfeit" magazine. |
| But could this actually work out well for Drake and 21 Savage? Thom thinks so. | But could this actually work out well for Drake and 21 Savage? Thom thinks so. |
| "I think Drake and 21 Savage are certainly going to benefit from doing this," he says. "Probably more so than the amount than the lawsuit is claiming. | "I think Drake and 21 Savage are certainly going to benefit from doing this," he says. "Probably more so than the amount than the lawsuit is claiming. |
| "When you're a star of the calibre of Drake, you know that you're willing to take the risk. They obviously would have seen a bigger upside here than downside." | "When you're a star of the calibre of Drake, you know that you're willing to take the risk. They obviously would have seen a bigger upside here than downside." |
| Follow Newsbeat on Twitter and YouTube. | Follow Newsbeat on Twitter and YouTube. |
| Listen to Newsbeat live at 12:45 and 17:45 weekdays - or listen back here. | Listen to Newsbeat live at 12:45 and 17:45 weekdays - or listen back here. |
| Related Topics | Related Topics |
| Drake | Drake |
| Publishing | Publishing |
| Music | Music |