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Technology 'priority for Britons' | Technology 'priority for Britons' |
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Britons are more willing to cut back on holidays and meals out than on spending on communication technology during the recession, an Ofcom review suggests. | |
The watchdog's annual report says spending on mobiles, the internet and TV is regarded as a higher priority than almost anything except food. | The watchdog's annual report says spending on mobiles, the internet and TV is regarded as a higher priority than almost anything except food. |
In a poll, more than 40% said they would save on eating out and holidays, while 19% chose spending on mobiles. | |
Ofcom also highlights a major rise in the use of social networking websites. | |
Some 19m people in the UK, 50% of internet users, visit Facebook, spending an average of six hours a month on the site, it says. | |
This is an increase from four hours in May 2008. | This is an increase from four hours in May 2008. |
Ofcom researchers asked consumers where they were most likely to be cutting back on spending during the recession, as part of its communications market report. | Ofcom researchers asked consumers where they were most likely to be cutting back on spending during the recession, as part of its communications market report. |
OFCOM STUDY FINDINGS 50% of internet users use FacebookThere were 2.6m Twitter users in May 2009Men are more likely to watch catch-up TVLeeds has the highest take-up rate for mobile broadband (29%)Mobile broadband take up was lowest in the Scottish Borders (3%) | |
Of those asked, 47% said going out for dinner, 41% said DIY and 41% holidays. | |
This compared with 19% who said they would cut back on mobile phone spending, 16% who said TV subscriptions and 10% who highlighted broadband services. | |
The report says the trend is supported by the fact communications are costing less, with longer, cheaper mobile phone contracts and the bundling of services such as television and internet at reduced prices. | |
Ofcom's Peter Phillips said: "Despite the recession, people are spending more time watching TV, using their mobile phone or accessing the internet. | |
"They would rather do without meals out or holidays than give up their phone, broadband or pay TV package. | |
"Meanwhile, we are becoming more canny about the way we pay for these services. | |
"Almost half of us economise by taking a bundle of communications services from a single supplier, while one-fifth opt for cheaper mobile contracts which don't include an expensive new phone." | |
Catch-up TV boost | |
The report's other findings include: | |
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Ofcom also published a report into communications in the nations and regions, which showed take up of services was rising rapidly. | |
Use of broadband in Scotland was up from 53% to 60%, in Northern Ireland take up rose from 52% to 64%, and in Wales from 45% to 58%. |