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| Cost of living: 'Santa's poorly' Christmas ad goes viral | Cost of living: 'Santa's poorly' Christmas ad goes viral |
| (2 months later) | |
| The film tells the story of a bereaved father struggling to make Christmas a special time for his son | The film tells the story of a bereaved father struggling to make Christmas a special time for his son |
| An alternative Christmas advert which portrays a bereaved father struggling to make Christmas special for his son has gone viral on social media. | An alternative Christmas advert which portrays a bereaved father struggling to make Christmas special for his son has gone viral on social media. |
| The video, entitled The GoKart, was shot by a team of young videographers in West Yorkshire and has attracted millions of views. | The video, entitled The GoKart, was shot by a team of young videographers in West Yorkshire and has attracted millions of views. |
| Filmmaker Sam Teale, 20, said they wanted to create something that reflected the cost of living crisis. | Filmmaker Sam Teale, 20, said they wanted to create something that reflected the cost of living crisis. |
| The message is "Christmas is made, not bought", he said. | The message is "Christmas is made, not bought", he said. |
| Mr Teale said the video portrayed the stark reality of what many families were facing amid a cost of living crisis | Mr Teale said the video portrayed the stark reality of what many families were facing amid a cost of living crisis |
| The film was shot in Mr Teale's home town of Cleckheaton and features his former school, his local barber shop, park and the graveyard where his grandfather is buried. | The film was shot in Mr Teale's home town of Cleckheaton and features his former school, his local barber shop, park and the graveyard where his grandfather is buried. |
| In one of the scenes, the barber asks the boy what he is getting for Christmas, to which he replies "Santa is poorly this year". | In one of the scenes, the barber asks the boy what he is getting for Christmas, to which he replies "Santa is poorly this year". |
| It ends with a scene in the graveyard, where the boy - sitting on a go-kart made by his dad - wishes his "mummy" a merry Christmas. | It ends with a scene in the graveyard, where the boy - sitting on a go-kart made by his dad - wishes his "mummy" a merry Christmas. |
| Warning: Third party content may contain adverts | Warning: Third party content may contain adverts |
| Mr Teale said the video portrayed the stark reality of what many families were facing amid a cost of living crisis, and brought home the message that Christmas was about "the people you are with" and "thinking about lost loved ones". | Mr Teale said the video portrayed the stark reality of what many families were facing amid a cost of living crisis, and brought home the message that Christmas was about "the people you are with" and "thinking about lost loved ones". |
| "It resonated with people in a way I never expected," he said. | "It resonated with people in a way I never expected," he said. |
| The advert has attracted more than seven million views on Facebook and a similar number on TikTok | The advert has attracted more than seven million views on Facebook and a similar number on TikTok |
| Since being published on Wednesday, the video, which is billed as an "alternative John Lewis advert", has attracted more than seven million views on Facebook and a similar number on TikTok. | Since being published on Wednesday, the video, which is billed as an "alternative John Lewis advert", has attracted more than seven million views on Facebook and a similar number on TikTok. |
| Mr Teale said it was important to depict "the true reality of Christmas" for many this year, adding that the young boy in the advert would gladly sacrifice his go-kart to have his mum back. | Mr Teale said it was important to depict "the true reality of Christmas" for many this year, adding that the young boy in the advert would gladly sacrifice his go-kart to have his mum back. |
| Talking about the response, he said the video comments section had also become its own little community, with people sharing their stories and wanting to donate money to help others. | Talking about the response, he said the video comments section had also become its own little community, with people sharing their stories and wanting to donate money to help others. |
| Sam Teale, pictured with the actors and his fellow filmmakers Ellie Connell, 21, Sam Brearley, 18 and Jack Green, 21, says he is immensely proud of his team | Sam Teale, pictured with the actors and his fellow filmmakers Ellie Connell, 21, Sam Brearley, 18 and Jack Green, 21, says he is immensely proud of his team |
| Follow BBC Yorkshire on Facebook, Twitter and Instagram. Send your story ideas to yorkslincs.news@bbc.co.uk. | Follow BBC Yorkshire on Facebook, Twitter and Instagram. Send your story ideas to yorkslincs.news@bbc.co.uk. |
| Related Topics | |
| Christmas | |
| Cleckheaton | |
| Cost of living |