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| How to Mint a Holiday Hit | How to Mint a Holiday Hit |
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| Last December, while the popular a cappella group Pentatonix was on tour with its fifth holiday album, the ensemble’s five members gathered backstage around a whiteboard to brainstorm ideas for 2022. | Last December, while the popular a cappella group Pentatonix was on tour with its fifth holiday album, the ensemble’s five members gathered backstage around a whiteboard to brainstorm ideas for 2022. |
| High on the list: a sixth Christmas album. | High on the list: a sixth Christmas album. |
| “Holidays Around the World,” Pentatonix’s latest, joins a holiday release wave that gets more crowded every year. Alicia Keys, Sam Smith, Lizzo, the Backstreet Boys and the duos of Dolly Parton-Jimmy Fallon and David Foster-Katharine McPhee are all out with new seasonal albums or singles, vying for radio time and the most coveted real estate of all: plum placement on the streaming services’ big playlists. | “Holidays Around the World,” Pentatonix’s latest, joins a holiday release wave that gets more crowded every year. Alicia Keys, Sam Smith, Lizzo, the Backstreet Boys and the duos of Dolly Parton-Jimmy Fallon and David Foster-Katharine McPhee are all out with new seasonal albums or singles, vying for radio time and the most coveted real estate of all: plum placement on the streaming services’ big playlists. |
| Holiday music has long been a big business; back in 2018, Billboard estimated it at $177 million in the United States alone, and since then the overall recorded music business has grown by well over 50 percent. | Holiday music has long been a big business; back in 2018, Billboard estimated it at $177 million in the United States alone, and since then the overall recorded music business has grown by well over 50 percent. |
| But streaming has supercharged it. Listeners now have easy access to decades’ worth of material, leaving contemporary artists to compete against not just each other but also all the hits of the past, by Nat King Cole, Elvis Presley or Mariah Carey. This week, streaming helped send Carey’s 28-year-old “All I Want for Christmas Is You” to No. 2 on Billboard’s Hot 100 singles chart, beaten only by Taylor Swift’s latest. | But streaming has supercharged it. Listeners now have easy access to decades’ worth of material, leaving contemporary artists to compete against not just each other but also all the hits of the past, by Nat King Cole, Elvis Presley or Mariah Carey. This week, streaming helped send Carey’s 28-year-old “All I Want for Christmas Is You” to No. 2 on Billboard’s Hot 100 singles chart, beaten only by Taylor Swift’s latest. |