This article is from the source 'rtcom' and was first published or seen on . It last changed over 40 days ago and won't be checked again for changes.
You can find the current article at its original source at https://www.rt.com/business/570069-amazon-apple-brand-value-ranking/
The article has changed 2 times. There is an RSS feed of changes available.
Previous version
1
Next version
| Version 0 | Version 1 |
|---|---|
| Amazon overtakes Apple as world’s most valuable brand | Amazon overtakes Apple as world’s most valuable brand |
| (about 7 hours later) | |
| US e-commerce giant has grabbed top slot despite a $51-billion value loss, research has found | |
| Amazon has regained its position as the world's most valuable brand despite a 15% decrease in value this year, according to the annual Brand Finance Global 500 ranking, which features 48 tech companies. | Amazon has regained its position as the world's most valuable brand despite a 15% decrease in value this year, according to the annual Brand Finance Global 500 ranking, which features 48 tech companies. |
| According to the valuation, though Amazon reclaimed the top spot its brand value dropped more than $50 billion this year, from $350.3 billion to $299.3 billion. Its rating went from AAA+ to AAA as consumers “evaluate it more harshly in the post-pandemic world.” | According to the valuation, though Amazon reclaimed the top spot its brand value dropped more than $50 billion this year, from $350.3 billion to $299.3 billion. Its rating went from AAA+ to AAA as consumers “evaluate it more harshly in the post-pandemic world.” |
| The perception of the company’s customer service dropped as delivery times became longer and consumers were less likely to recommend Amazon to others, the research found. | The perception of the company’s customer service dropped as delivery times became longer and consumers were less likely to recommend Amazon to others, the research found. |
| “Concurrent with the conclusion of pandemic restrictions, people are returning to shopping in-person, slightly mitigating the need for online retail,” the report said. | “Concurrent with the conclusion of pandemic restrictions, people are returning to shopping in-person, slightly mitigating the need for online retail,” the report said. |
| Apple slipped to second place, with its brand value falling by 16% from $355.1 billion to $297.9 billion. This year’s fall was due to a lower revenue forecast as supply chain disruptions and a constrained labor market are expected to limit the supply of its hardware products, according to Brand Finance. | Apple slipped to second place, with its brand value falling by 16% from $355.1 billion to $297.9 billion. This year’s fall was due to a lower revenue forecast as supply chain disruptions and a constrained labor market are expected to limit the supply of its hardware products, according to Brand Finance. |
| However, Apple remains the world’s most valuable company in terms of market capitalization which as of January 18 stands at $2.163 trillion, while Amazon has a market cap of $ 979.8 billion. | However, Apple remains the world’s most valuable company in terms of market capitalization which as of January 18 stands at $2.163 trillion, while Amazon has a market cap of $ 979.8 billion. |
| Google is ranked as the world’s third most valuable brand with a 7% increase in its value to $281.4 billion, according to Brand Finance. | Google is ranked as the world’s third most valuable brand with a 7% increase in its value to $281.4 billion, according to Brand Finance. |
| Some of the other big winners in brand value include electric car manufacturers Tesla, which saw its value up 44% to $66.2 billion, and BYD, its brand value up 57% to $10.1 billion, as demand for electric cars grows globally. | Some of the other big winners in brand value include electric car manufacturers Tesla, which saw its value up 44% to $66.2 billion, and BYD, its brand value up 57% to $10.1 billion, as demand for electric cars grows globally. |
| Among the top brand-value losers were Samsung, with a 7% decline to $99.7 billion, Alibaba, with a 56% slump to $10 billion, and Facebook, which was down by 42% to $59 billion. | Among the top brand-value losers were Samsung, with a 7% decline to $99.7 billion, Alibaba, with a 56% slump to $10 billion, and Facebook, which was down by 42% to $59 billion. |
| For more stories on economy & finance visit RT's business section | For more stories on economy & finance visit RT's business section |
Previous version
1
Next version