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| Version 0 | Version 1 |
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| Katona axed from Iceland adverts | Katona axed from Iceland adverts |
| (about 9 hours later) | |
| Supermarket Iceland has sacked Kerry Katona from its advertising campaigns, saying it was "impossible" for her to continue in the role. | Supermarket Iceland has sacked Kerry Katona from its advertising campaigns, saying it was "impossible" for her to continue in the role. |
| The move follows allegations in the News Of The World that the former member of pop group Atomic Kitten was taking Class A drugs. | The move follows allegations in the News Of The World that the former member of pop group Atomic Kitten was taking Class A drugs. |
| Ms Katona has featured in the ads for four years, since she won the TV show I'm A Celebrity, Get Me Out Of Here. | Ms Katona has featured in the ads for four years, since she won the TV show I'm A Celebrity, Get Me Out Of Here. |
| The firm said that it would help her get support if she needed its aid. | The firm said that it would help her get support if she needed its aid. |
| An Iceland spokesman added that for "most" of her time working for the chain, she had "been a successful part of our advertising campaigns". | An Iceland spokesman added that for "most" of her time working for the chain, she had "been a successful part of our advertising campaigns". |
| "But she has also been through some tough times in her personal life," they added. | "But she has also been through some tough times in her personal life," they added. |
| "We have always stood by her, as an example of a normal person and mum who has experienced some of the modern-day culture of fame, and how difficult it can be to deal with. | "We have always stood by her, as an example of a normal person and mum who has experienced some of the modern-day culture of fame, and how difficult it can be to deal with. |
| "However, following the most recent allegations, we feel it is impossible for Kerry to continue to work with us as one of the faces of Iceland advertising." | "However, following the most recent allegations, we feel it is impossible for Kerry to continue to work with us as one of the faces of Iceland advertising." |
| Iceland uses several celebrities to promote its stores, including Loose Women presenter Coleen Nolan. It has about a 1.7% share of the UK retail market according to figures from TNS Worldpanel. |