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| Twitter Takes Aim at Posts That Link to Its Rival Substack | Twitter Takes Aim at Posts That Link to Its Rival Substack |
| (about 8 hours later) | |
| SAN FRANCISCO — On Wednesday, the newsletter service Substack announced that it had built a Twitter competitor. On Thursday, Twitter prevented Substack writers from sharing tweets in their newsletters. And on Friday, Twitter took steps to block Substack newsletters from circulating on the platform. | SAN FRANCISCO — On Wednesday, the newsletter service Substack announced that it had built a Twitter competitor. On Thursday, Twitter prevented Substack writers from sharing tweets in their newsletters. And on Friday, Twitter took steps to block Substack newsletters from circulating on the platform. |
| Twitter’s move to swat an upstart was an abrupt deviation from normal behavior among internet companies and publishers. It also provided more grist for critics who say that while Elon Musk, Twitter’s new owner, has often hailed the importance of free speech, he has not shied from restricting competitors and content that he doesn’t like. | Twitter’s move to swat an upstart was an abrupt deviation from normal behavior among internet companies and publishers. It also provided more grist for critics who say that while Elon Musk, Twitter’s new owner, has often hailed the importance of free speech, he has not shied from restricting competitors and content that he doesn’t like. |
| The new fight with a young company is the latest controversy in Mr. Musk’s chaotic ownership of Twitter, which he acquired about six months ago. He has laid off more than 75 percent of its employees, has been sued by commercial landlords for failing to pay office rent and has lost advertisers. | The new fight with a young company is the latest controversy in Mr. Musk’s chaotic ownership of Twitter, which he acquired about six months ago. He has laid off more than 75 percent of its employees, has been sued by commercial landlords for failing to pay office rent and has lost advertisers. |
| While Mr. Musk has long clashed with mainstream news outlets, targeting Substack largely affects independent writers, some of whom depend on Twitter to drive readers to their work. | While Mr. Musk has long clashed with mainstream news outlets, targeting Substack largely affects independent writers, some of whom depend on Twitter to drive readers to their work. |
| “This is a huge inconvenience,” said Hunter Harris, a writer who distributes her newsletter, Hung Up, on Substack. “It’s incredibly petty.” | |
| Substack’s founders, Chris Best, Hamish McKenzie and Jairaj Sethi, said in a statement that they were “disappointed” by Twitter’s decision to stifle engagement with any tweets that featured a Substack link. |