This article is from the source 'guardian' and was first published or seen on . It last changed over 40 days ago and won't be checked again for changes.
You can find the current article at its original source at https://www.theguardian.com/technology/2023/apr/12/elon-musk-says-bbcs-twitter-tag-will-be-changed-from-government-funded-media
The article has changed 6 times. There is an RSS feed of changes available.
| Version 1 | Version 2 |
|---|---|
| Elon Musk says BBC’s Twitter tag will be changed from ‘government-funded media’ | Elon Musk says BBC’s Twitter tag will be changed from ‘government-funded media’ |
| (32 minutes later) | |
| Billionaire tells broadcaster pain level from owning site is ‘extremely high’ but it is ‘breaking even’ | |
| Elon Musk, Twitter’s billionaire owner, has said the social media platform will change the BBC’s label of “government-funded media” after the broadcaster objected to the tag. | Elon Musk, Twitter’s billionaire owner, has said the social media platform will change the BBC’s label of “government-funded media” after the broadcaster objected to the tag. |
| The Tesla chief executive made the announcement during a wide-ranging interview with the corporation in which he also said his pain level from running the site has been “extremely high” but claimed the business is now “roughly breaking even”. | The Tesla chief executive made the announcement during a wide-ranging interview with the corporation in which he also said his pain level from running the site has been “extremely high” but claimed the business is now “roughly breaking even”. |
| The BBC contacted the company last week after the description was added to its main Twitter account. Musk said he had the “utmost respect” for the organisation, adding: “We want [the tag] as truthful and accurate as possible, we’re adjusting the label to [the BBC being] publicly funded, we’ll try to be accurate.” | The BBC contacted the company last week after the description was added to its main Twitter account. Musk said he had the “utmost respect” for the organisation, adding: “We want [the tag] as truthful and accurate as possible, we’re adjusting the label to [the BBC being] publicly funded, we’ll try to be accurate.” |
| The South African-born billionaire, who bought Twitter for $44bn (£35.4bn) last October, also claimed in the interview that advertisers were returning to the site after many quit following his takeover of the social media site. | The South African-born billionaire, who bought Twitter for $44bn (£35.4bn) last October, also claimed in the interview that advertisers were returning to the site after many quit following his takeover of the social media site. |
| Musk said: “It’s been really quite a stressful situation, over the last several months. Not an easy one.” | Musk said: “It’s been really quite a stressful situation, over the last several months. Not an easy one.” |
| He admitted that mistakes had been made during his ownership but said: “All’s well that ends well. | He admitted that mistakes had been made during his ownership but said: “All’s well that ends well. |
| “I feel like we’re headed to a good place. We’re roughly break-even, I think we’re trending towards being cashflow positive very soon, literally in a matter of months. The advertisers are returning.” | “I feel like we’re headed to a good place. We’re roughly break-even, I think we’re trending towards being cashflow positive very soon, literally in a matter of months. The advertisers are returning.” |
| Asked if he had any regrets over his purchase of the company, Musk said the “pain level has been extremely high, this hasn’t been some kind of party”. | Asked if he had any regrets over his purchase of the company, Musk said the “pain level has been extremely high, this hasn’t been some kind of party”. |
| He admitted he had wanted to pay less for Twitter after he said he found more automated bots on the network than he expected. He initially said he would not sell the site now if he was offered the $44bn he paid but later clarified that he would do so if could be sure that the buyer was committed to telling the truth. | He admitted he had wanted to pay less for Twitter after he said he found more automated bots on the network than he expected. He initially said he would not sell the site now if he was offered the $44bn he paid but later clarified that he would do so if could be sure that the buyer was committed to telling the truth. |
| Musk has come in for criticism for cutting almost half of Twitter’s staff last autumn. He said reducing the workforce had not been easy, and added he had cut Twitter staff numbers from “just under 8,000”, when he took over the business, to “1,500”. | Musk has come in for criticism for cutting almost half of Twitter’s staff last autumn. He said reducing the workforce had not been easy, and added he had cut Twitter staff numbers from “just under 8,000”, when he took over the business, to “1,500”. |
| Musk described firing such large numbers of people as “not fun at all” and a process which, at times, could be “painful”. | Musk described firing such large numbers of people as “not fun at all” and a process which, at times, could be “painful”. |
| He admitted that he does not fire all employees in person, adding: “It’s not possible to talk with that many people face to face.” | He admitted that he does not fire all employees in person, adding: “It’s not possible to talk with that many people face to face.” |
| Sign up to Business Today | Sign up to Business Today |
| Get set for the working day – we'll point you to all the business news and analysis you need every morning | Get set for the working day – we'll point you to all the business news and analysis you need every morning |
| after newsletter promotion | after newsletter promotion |
| Musk, who said he is no longer the chief executive of Twitter, also explained why he had tweeted in February that he would not wish the pain of running the social media site on anyone. | Musk, who said he is no longer the chief executive of Twitter, also explained why he had tweeted in February that he would not wish the pain of running the social media site on anyone. |
| He described himself as having been “under constant attack”, including from the media, and said this hurt as he does not have “a stone-cold heart”. | He described himself as having been “under constant attack”, including from the media, and said this hurt as he does not have “a stone-cold heart”. |
| Musk said: “If you’re under constant criticism and attack, and that gets fed to you nonstop, including through Twitter, it’s rough.” | Musk said: “If you’re under constant criticism and attack, and that gets fed to you nonstop, including through Twitter, it’s rough.” |
| He said he gets “a lot of negative feedback” but added he does not turn off replies and does not block anyone on Twitter. | He said he gets “a lot of negative feedback” but added he does not turn off replies and does not block anyone on Twitter. |
| Musk has previously described the BBC as “among the least biased” news organisations. | Musk has previously described the BBC as “among the least biased” news organisations. |
| The broadcaster released a statement after being designated as “government-funded media”, saying: “The BBC is, and always has been, independent. We are funded by the British public through the licence fee.” | The broadcaster released a statement after being designated as “government-funded media”, saying: “The BBC is, and always has been, independent. We are funded by the British public through the licence fee.” |