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| Lidl wins logo lawsuit against Tesco | Lidl wins logo lawsuit against Tesco |
| (32 minutes later) | |
| Discounter Lidl has won a trademark battle against the UK's biggest supermarket chain Tesco. | Discounter Lidl has won a trademark battle against the UK's biggest supermarket chain Tesco. |
| The High Court ruled that Tesco's Clubcard logo copied Lidl's logo, which both use a yellow circle on a square blue background. | The High Court ruled that Tesco's Clubcard logo copied Lidl's logo, which both use a yellow circle on a square blue background. |
| Lidl said Tesco had infringed its copyright, letting Tesco "take unfair advantage" of Lidl's "reputation for great value". | Lidl said Tesco had infringed its copyright, letting Tesco "take unfair advantage" of Lidl's "reputation for great value". |
| Tesco said it was "disappointed" by the ruling and that it intended to appeal. | Tesco said it was "disappointed" by the ruling and that it intended to appeal. |
| Discounter Lidl started its lawsuit in 2020, shortly after Tesco started using the logo to promote its Clubcard discount scheme. | |
| It argued that Tesco deliberately copied its trademark to deceive customers into thinking its prices were comparable. | |
| Judge Joanna Smith said in a written ruling on Wednesday that Tesco had "taken unfair advantage of the distinctive reputation" for low prices held by Lidl's trademarks. | |
| However, she said that Tesco had not been seeking "deliberately to ride on the coat tails of Lidl's reputation", as Lidl had argued. | |
| A Lidl spokesperson said: "We are pleased that the court has agreed with us and that it will now order Tesco to stop using the Clubcard logo." | |
| Tesco said it planned to appeal against the ruling, which a spokesperson described as being "just about the colour and shape of the Clubcard Prices logo". | |
| "It has no impact on our Clubcard Prices scheme which we will continue to run in exactly the same way," the spokesperson said. | |
| Whether Tesco will be able to continue using the logo as it appeals will be decided at another court hearing. | |
| The BBC understands that Tesco will ask the court for permission to continue using its logo while the appeals process is ongoing. | |
| Tesco's lawyers previously accused Lidl of hypocrisy and said it copied the branding of well-known products such as Oreo cookies. | |
| Related Topics | Related Topics |
| Companies | Companies |
| Tesco | Tesco |
| Lidl | Lidl |