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| Yes campaign launches its ‘rallying call’ advertising for the Indigenous voice to parliament | Yes campaign launches its ‘rallying call’ advertising for the Indigenous voice to parliament |
| (34 minutes later) | |
| Ad blitz will seek to reset debate and cut through dense legal arguments and political brawling, Dean Parkin says | Ad blitz will seek to reset debate and cut through dense legal arguments and political brawling, Dean Parkin says |
| The yes campaign for the Indigenous voice to parliament will seek to persuade Australians that the referendum is a simple choice about constitutional recognition, with a new national ad campaign looking to reset a debate that has been dominated by dense legal arguments and political fights. | The yes campaign for the Indigenous voice to parliament will seek to persuade Australians that the referendum is a simple choice about constitutional recognition, with a new national ad campaign looking to reset a debate that has been dominated by dense legal arguments and political fights. |
| The yes campaign alliance director, Dean Parkin, says the advertising blitz, beginning on Wednesday and titled “Join Us”, is a “rallying call” for Australians to back the campaign for constitutional recognition for Aboriginal and Torres Strait Islander people through a voice to parliament. | The yes campaign alliance director, Dean Parkin, says the advertising blitz, beginning on Wednesday and titled “Join Us”, is a “rallying call” for Australians to back the campaign for constitutional recognition for Aboriginal and Torres Strait Islander people through a voice to parliament. |
| “There’s been lots of political and legal discussion about the voice, the constitution and recognition,” he said. “In some ways, that’s left people behind and become a Canberra-centric conversation. | “There’s been lots of political and legal discussion about the voice, the constitution and recognition,” he said. “In some ways, that’s left people behind and become a Canberra-centric conversation. |
| “That process has had its turn. It’s now time to focus on where this referendum is really important, which is about people across the country.” | “That process has had its turn. It’s now time to focus on where this referendum is really important, which is about people across the country.” |
| The Yes 23 campaign will launch its first national advertisements this week, featuring Indigenous community figures from urban and rural Australia. | The Yes 23 campaign will launch its first national advertisements this week, featuring Indigenous community figures from urban and rural Australia. |
| Parkin describes the campaign – which will roll out through TV, online, billboard and bus shelter platforms – as having a “simple” message, that constitutional recognition of Indigenous people is overdue. | Parkin describes the campaign – which will roll out through TV, online, billboard and bus shelter platforms – as having a “simple” message, that constitutional recognition of Indigenous people is overdue. |
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| The campaign is narrated by the Gadigal elder Uncle Allen Madden, of the Sydney Metropolitan Local Aboriginal Land Council. It features the Arrernte elder Aunty Sabella Turner, a leading figure in Alice Springs’ Aboriginal health sector and a cultural lead at the Central Aboriginal Congress, and the Awabakal man John “Choc” Anderson. | The campaign is narrated by the Gadigal elder Uncle Allen Madden, of the Sydney Metropolitan Local Aboriginal Land Council. It features the Arrernte elder Aunty Sabella Turner, a leading figure in Alice Springs’ Aboriginal health sector and a cultural lead at the Central Aboriginal Congress, and the Awabakal man John “Choc” Anderson. |
| The commercial was also developed with the Kaytetye man Dylan River and the Quandamooka man and playwright Wesley Enoch. | The commercial was also developed with the Kaytetye man Dylan River and the Quandamooka man and playwright Wesley Enoch. |
| “People from the desert, country and the cities have a similar goal with local differences,” River said of the referendum. “Constitutional recognition through a voice to parliament that will give them a say will support better outcomes on the ground, in communities, where it matters.” | “People from the desert, country and the cities have a similar goal with local differences,” River said of the referendum. “Constitutional recognition through a voice to parliament that will give them a say will support better outcomes on the ground, in communities, where it matters.” |
| Parkin said the ad would be the first step in the major public campaign from the yes alliance, which includes civil society groups, charities, trade unions and sporting organisations. He said it was a “starting point” to “invite people in”, acknowledging much of the conversation about the referendum had so far focused on politicians and lawyers. | Parkin said the ad would be the first step in the major public campaign from the yes alliance, which includes civil society groups, charities, trade unions and sporting organisations. He said it was a “starting point” to “invite people in”, acknowledging much of the conversation about the referendum had so far focused on politicians and lawyers. |
| “We’re really keen to have a very straightforward, simple conversation with the people,” Parkin said. | “We’re really keen to have a very straightforward, simple conversation with the people,” Parkin said. |
| “The political conversation, it hasn’t had a lot of participants. It’s been legal experts, commentators, but when you get out on the ground and have a conversation, it’s a totally different conversation. It’s in a different place, there’s a level of goodwill here that’s lacking in the political conversations. | “The political conversation, it hasn’t had a lot of participants. It’s been legal experts, commentators, but when you get out on the ground and have a conversation, it’s a totally different conversation. It’s in a different place, there’s a level of goodwill here that’s lacking in the political conversations. |
| “There’s goodwill, curiosity, interest in what this is all about. There is a level for fairness in people, saying, ‘Of course recognition makes sense.’ | “There’s goodwill, curiosity, interest in what this is all about. There is a level for fairness in people, saying, ‘Of course recognition makes sense.’ |
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| “You get a sense from people that they think it feels right.” | |
| The constitutional alteration is yet to be passed by parliament, with a parliamentary inquiry into the proposal to report back by mid-May. But the government has sufficient support to pass the bill. | The constitutional alteration is yet to be passed by parliament, with a parliamentary inquiry into the proposal to report back by mid-May. But the government has sufficient support to pass the bill. |
| Fair Australia, the no campaign from the conservative lobby group Advance, last week launched an ad focusing on the shadow minister for Indigenous Australians, Jacinta Nampijinpa Price, and her family. | Fair Australia, the no campaign from the conservative lobby group Advance, last week launched an ad focusing on the shadow minister for Indigenous Australians, Jacinta Nampijinpa Price, and her family. |
| Parkin said the yes alliance would soon unveil further major pieces of its campaign, including a long-foreshadowed blitz from major sporting codes. He said the alliance had more than 5,000 volunteers, either directly engaged with the campaign or its partners and noted it had launched an online shop and donations portal. | Parkin said the yes alliance would soon unveil further major pieces of its campaign, including a long-foreshadowed blitz from major sporting codes. He said the alliance had more than 5,000 volunteers, either directly engaged with the campaign or its partners and noted it had launched an online shop and donations portal. |
| “This isn’t about one person or one organisation or one community,” he said. “The yes campaign, the very model is an alliance based model; supportive organisations getting onboard, doing the hard yards, engaging their communities. | “This isn’t about one person or one organisation or one community,” he said. “The yes campaign, the very model is an alliance based model; supportive organisations getting onboard, doing the hard yards, engaging their communities. |
| “Our movement is one of many people, many voices, which is representative of the support for a successful yes vote.” | “Our movement is one of many people, many voices, which is representative of the support for a successful yes vote.” |
| Parkin said the yes side would soon showcase “more diverse voices engaging in the media”. | Parkin said the yes side would soon showcase “more diverse voices engaging in the media”. |
| “There will be further campaign events, we’ll get a wide range of people involved,” he said. “We’ve had the political and legal conversation intensely for the last few months, we’re now going direct to the people.” | “There will be further campaign events, we’ll get a wide range of people involved,” he said. “We’ve had the political and legal conversation intensely for the last few months, we’re now going direct to the people.” |