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| A Britney Spears Jukebox Musical Hopes for #SeeBritney Energy | A Britney Spears Jukebox Musical Hopes for #SeeBritney Energy |
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| The book writer for “Once Upon a One More Time,” the Britney Spears jukebox musical opening on Broadway Thursday night, often returns to a memory from five years ago, when Spears sat in a Manhattan theater a few rows in front of him and watched an early reading of the show. | The book writer for “Once Upon a One More Time,” the Britney Spears jukebox musical opening on Broadway Thursday night, often returns to a memory from five years ago, when Spears sat in a Manhattan theater a few rows in front of him and watched an early reading of the show. |
| “I was just watching her and it was like, ‘Is she going to like this?’” the writer, Jon Hartmere, said recently, recalling his relief whenever he saw Spears clap along or smile as one of her songs came on. “It was pure delight.” | “I was just watching her and it was like, ‘Is she going to like this?’” the writer, Jon Hartmere, said recently, recalling his relief whenever he saw Spears clap along or smile as one of her songs came on. “It was pure delight.” |
| A campy fairy-tale spoof that sidesteps the bio-musical formula to focus on a cast of disillusioned Disney princesses and storybook protagonists, “Once Upon a One More Time” is the latest in a long line of jukebox musicals that have plumbed the catalogs of acts including Frankie Valli and the Four Seasons, Michael Jackson, Tina Turner and the Temptations in pursuit of box office gold. | A campy fairy-tale spoof that sidesteps the bio-musical formula to focus on a cast of disillusioned Disney princesses and storybook protagonists, “Once Upon a One More Time” is the latest in a long line of jukebox musicals that have plumbed the catalogs of acts including Frankie Valli and the Four Seasons, Michael Jackson, Tina Turner and the Temptations in pursuit of box office gold. |
| With a track list stacked with hits such as “Stronger,” “Toxic” and “Circus,” the show has the potential for boffo success, but it also faces unique challenges. Originally conceived when Spears was under a conservatorship that gave her father vast control over her life, the production has assured fans that the show was fully authorized by the pop star herself after she was freed from the arrangement. But it is unclear how much her fiercely loyal fan base — whose activism helped fuel the unraveling of the conservatorship — will embrace it. It would likely only take one spirited comment from Spears, a 41-year-old star with a reputation for unfiltered and unpredictable social media posts, to win or lose that audience. | |
| Fans inside and outside the production have been keeping a close eye on Spears’s famously active Instagram account to see if she opines on the show (she hasn’t, yet). And cast and crew members have sought assurances internally that the production’s profits are benefiting Spears herself, rather than her former managers or her father, James P. Spears, who was named her conservator amid concerns about her mental health and went on to exercise control over her personal life and finances for more than a decade, even as she continued to perform. |