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| Brown book breaks record in hours | Brown book breaks record in hours |
| (20 minutes later) | |
| Dan Brown's follow-up to The Da Vinci Code has sold more copies in its first 36 hours of UK release than any other adult hardback novel, say publishers. | Dan Brown's follow-up to The Da Vinci Code has sold more copies in its first 36 hours of UK release than any other adult hardback novel, say publishers. |
| The Lost Symbol, which went on sale on Tuesday, has shifted more than 300,000 copies in the UK, Transworld said. | The Lost Symbol, which went on sale on Tuesday, has shifted more than 300,000 copies in the UK, Transworld said. |
| Publishers said sales in the US, Canada and the UK had already topped 1m, amid claims of record-breaking sales of the digital edition in the US. | Publishers said sales in the US, Canada and the UK had already topped 1m, amid claims of record-breaking sales of the digital edition in the US. |
| The Lost Symbol is Brown's first book since 2003's The Da Vinci Code. | The Lost Symbol is Brown's first book since 2003's The Da Vinci Code. |
| Set in Washington DC, it once again features Harvard symbologist Robert Langdon, this time delving into the secret world of the Freemasons. | Set in Washington DC, it once again features Harvard symbologist Robert Langdon, this time delving into the secret world of the Freemasons. |
| "We are seeing historic, record-breaking sales across all types of our accounts in North America for The Lost Symbol," said Sonny Mehta, editor in chief of US publisher Knopf Doubleday. | "We are seeing historic, record-breaking sales across all types of our accounts in North America for The Lost Symbol," said Sonny Mehta, editor in chief of US publisher Knopf Doubleday. |
| Digital sales | Digital sales |
| Dan Brown on new novel release | |
| In the US, both online retailer Amazon and booksellers Barnes & Noble claimed record one-day sales for adult fiction. | In the US, both online retailer Amazon and booksellers Barnes & Noble claimed record one-day sales for adult fiction. |
| However, the book fell well short of sales figures of JK Rowling's Harry Potter and the Deathly Hallows, which sold more than 8 million copies on its first day in the US alone. | However, the book fell well short of sales figures of JK Rowling's Harry Potter and the Deathly Hallows, which sold more than 8 million copies on its first day in the US alone. |
| "The biggest surprise was that, despite sustained, strong physical book sales, on Tuesday we saw the Kindle [electronic reader] edition outsell hardcover editions on the book's release day," said Amazon spokesman Andrew Hardener, referring to strong e-book sales in the US. | "The biggest surprise was that, despite sustained, strong physical book sales, on Tuesday we saw the Kindle [electronic reader] edition outsell hardcover editions on the book's release day," said Amazon spokesman Andrew Hardener, referring to strong e-book sales in the US. |
| His calculations, however, did not include pre-orders. | His calculations, however, did not include pre-orders. |
| Sony spokesman Kyle Austin also claimed The Lost Symbol set a single day record for e-sales, outselling other releases more than 10 times on Tuesday. | Sony spokesman Kyle Austin also claimed The Lost Symbol set a single day record for e-sales, outselling other releases more than 10 times on Tuesday. |
| Doubleday released the digital edition of the thriller, despite industry concerns that the lower priced e-book could harm sales of the hardback. | Doubleday released the digital edition of the thriller, despite industry concerns that the lower priced e-book could harm sales of the hardback. |
| The Da Vinci Code has sold 81 million copies around the world and is the UK's biggest-selling paperback of all time. | The Da Vinci Code has sold 81 million copies around the world and is the UK's biggest-selling paperback of all time. |