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Match ends Adidas and Puma feud | Match ends Adidas and Puma feud |
(about 1 hour later) | |
The German sportswear companies Puma and Adidas have ended a feud started 60 years ago by their founding brothers. | The German sportswear companies Puma and Adidas have ended a feud started 60 years ago by their founding brothers. |
Employees of both companies have shaken hands and then played a football match in the Bavarian town of Herzogenaurach, where both are based. | Employees of both companies have shaken hands and then played a football match in the Bavarian town of Herzogenaurach, where both are based. |
Adi and Rudolf Dassler started making sports shoes together in their mother's wash-room in the 1920s. | Adi and Rudolf Dassler started making sports shoes together in their mother's wash-room in the 1920s. |
They fell out during World War II, probably over political differences, and founded rival firms. | They fell out during World War II, probably over political differences, and founded rival firms. |
The match was the first joint activity held by the two companies since the brothers left their shared firm in 1948. | |
It ended 7 - 5 but the teams were not split into Adidas and Puma - with both sides made up of staff from both companies. | |
Adidas boss Herbert Hainer played as a striker for the winning team, which also included Puma chief Jochen Zeitz in goal | |
The match was the first joint activity held by the two companies since the brothers left their shared firm in 1948. | |
First joint activities | First joint activities |
When the brothers set up their separate companies, the town was also split, with residents loyal to one or other of the only major employers. | |
The two companies decided to make up in support of the Peace One Day organisation, which had its annual non-violence day on Monday. | The two companies decided to make up in support of the Peace One Day organisation, which had its annual non-violence day on Monday. |
The match was the first joint activity held by the two companies since the brothers left their shared firm in 1948. | The match was the first joint activity held by the two companies since the brothers left their shared firm in 1948. |
Neither group is now controlled by the descendants of its founding families, although Rudolf's grandson Frank Dassler raised some eyebrows in the town by working for both Puma and Adidas. | Neither group is now controlled by the descendants of its founding families, although Rudolf's grandson Frank Dassler raised some eyebrows in the town by working for both Puma and Adidas. |
Since 2007, Puma has been majority-owned by PPR, the French luxury goods maker that also owns Gucci. | Since 2007, Puma has been majority-owned by PPR, the French luxury goods maker that also owns Gucci. |
Adidas Group is much more widely-owned, with no individual shareholder having more than 5%. | Adidas Group is much more widely-owned, with no individual shareholder having more than 5%. |