This article is from the source 'bbc' and was first published or seen on . It will not be checked again for changes.

You can find the current article at its original source at http://news.bbc.co.uk/go/rss/-/1/hi/technology/8270663.stm

The article has changed 3 times. There is an RSS feed of changes available.

Version 1 Version 2
Pay for BBC iPlayer says TV chief Pay for BBC iPlayer says TV chief
(about 1 hour later)
Users of the BBC's iPlayer should be charged "micro payments" to use the online catch-up service said Lorraine Heggessey, chief executive of TV production company Talkback Thames. Users of the BBC iPlayer should be charged "micro payments" to use the online catch-up service said Lorraine Heggessey, chief executive of TV production company Talkback Thames.
Ms Heggessey was speaking at a BBC event on Tuesday.Ms Heggessey was speaking at a BBC event on Tuesday.
Tony Cohen, chief executive of Talkback's parent company Fremantle Media, has also spoken out in support of a revenue model for all catch up TV.Tony Cohen, chief executive of Talkback's parent company Fremantle Media, has also spoken out in support of a revenue model for all catch up TV.
Fremantle is currently conducting a feasibility study of the concept.Fremantle is currently conducting a feasibility study of the concept.
Most broadcasters now offer an online catch-up service, and with advertising revenue falling in the commercial TV sector, there is increasing industry support for the idea of charging for it.Most broadcasters now offer an online catch-up service, and with advertising revenue falling in the commercial TV sector, there is increasing industry support for the idea of charging for it.
Research carried out by Fremantle suggests that people would be willing to pay up to £2 for certain shows.Research carried out by Fremantle suggests that people would be willing to pay up to £2 for certain shows.
No plansNo plans
However, the BBC says it has no plans to introduce such a fee.However, the BBC says it has no plans to introduce such a fee.
"The cost of the BBC iPlayer is covered by the licence fee, so UK users have already paid for this service," said a spokesperson."The cost of the BBC iPlayer is covered by the licence fee, so UK users have already paid for this service," said a spokesperson.
The BBC spent £6m developing its iPlayer service, which launched on Christmas day in 2007. During peak times it pumps out 12GB of data per second to users - the equivalent of around 2400 MP3s.The BBC spent £6m developing its iPlayer service, which launched on Christmas day in 2007. During peak times it pumps out 12GB of data per second to users - the equivalent of around 2400 MP3s.
Media industry expert Steve Hewlett, former director of programmes at Carlton Television, says that in theory the idea of paying to watch TV programmes online makes sense.Media industry expert Steve Hewlett, former director of programmes at Carlton Television, says that in theory the idea of paying to watch TV programmes online makes sense.
The BBC never thought it was appropriate to give away DVDs, so why should catch-up be free? Steve HewlettThe BBC never thought it was appropriate to give away DVDs, so why should catch-up be free? Steve Hewlett
"The BBC never thought it was appropriate to give away DVDs, so why should catch-up be free?" he said."The BBC never thought it was appropriate to give away DVDs, so why should catch-up be free?" he said.
"Traditionally, licence fee payers have paid for access on a TV set - and only for the first transmission.""Traditionally, licence fee payers have paid for access on a TV set - and only for the first transmission."
Mr Hewlett believes that a payment model similar to that operated by iTunes and Amazon would be an appropriate technical solution.Mr Hewlett believes that a payment model similar to that operated by iTunes and Amazon would be an appropriate technical solution.
"The technology now exists that can make payment straightforward. Once you have your account you tell it to buy, it's easy - in essence it's quite attractive. At iTunes prices, I would pay.""The technology now exists that can make payment straightforward. Once you have your account you tell it to buy, it's easy - in essence it's quite attractive. At iTunes prices, I would pay."
However for as long as the BBC iPlayer remains free, it would be difficult for other broadcasters to implement charges, he warned.However for as long as the BBC iPlayer remains free, it would be difficult for other broadcasters to implement charges, he warned.
"It's one of the ways in which the BBC can create unintended market impact," he said."It's one of the ways in which the BBC can create unintended market impact," he said.