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Brewery's Nanny State beer swipe | Brewery's Nanny State beer swipe |
(32 minutes later) | |
A brewery has launched a low alcohol beer called Nanny State after being branded irresponsible for creating the UK's "strongest beer". | A brewery has launched a low alcohol beer called Nanny State after being branded irresponsible for creating the UK's "strongest beer". |
Scottish brewer BrewDog, of Fraserburgh, was criticised for Tokyo* which has an alcohol content of 18.2%. | Scottish brewer BrewDog, of Fraserburgh, was criticised for Tokyo* which has an alcohol content of 18.2%. |
Campaigners welcomed the 1.1% alcohol Nanny State but said the name showed a lack of appreciation of the problem | |
The 3,000 limited edition bottles of Tokyo* contained six units of alcohol - twice the recommended daily limit. | The 3,000 limited edition bottles of Tokyo* contained six units of alcohol - twice the recommended daily limit. |
The company had insisted the £9.99 high strength beer would help tackle the country's binge-drinking culture, because customers would drink it in smaller quantities. | |
The name of the beer proves that once again this company is failing to acknowledge the seriousness of the alcohol problem facing Scotland Jack LawAlcohol Focus Scotland | |
But Alcohol Focus Scotland had branded that argument "deluded". | |
BrewDog founder James Watt explained on his blog: "Anyone who knows BrewDog, knows beer, or anyone has more common sense than a common (or garden) gnome will know that the scathing and unrelenting criticism we faced was pretty unjustified. | BrewDog founder James Watt explained on his blog: "Anyone who knows BrewDog, knows beer, or anyone has more common sense than a common (or garden) gnome will know that the scathing and unrelenting criticism we faced was pretty unjustified. |
"If logic serves the same people who witch-hunted and publicly slated us should now offer us heartfelt support and public congratulations. | "If logic serves the same people who witch-hunted and publicly slated us should now offer us heartfelt support and public congratulations. |
"However I fear that this, unfortunately, is an arena devoid of logic and reason." | "However I fear that this, unfortunately, is an arena devoid of logic and reason." |
Nanny State is described as a "mild imperial ale containing more hops per barrel than any other beer ever brewed in the UK". | Nanny State is described as a "mild imperial ale containing more hops per barrel than any other beer ever brewed in the UK". |
The beer's creators said Tokyo* would tackle binge drinking | |
It is being made available in limited quantities online for £2.49. | It is being made available in limited quantities online for £2.49. |
Jack Law, chief executive of Alcohol Focus Scotland, said of the new Nanny State beer: "This is a positive move which proves that low strength doesn't compromise quality. | |
"However the name of the beer proves that once again this company is failing to acknowledge the seriousness of the alcohol problem facing Scotland." | |
BrewDog previously ran into controversy when drinks industry watchdog the Portman Group said its Speedball drink should be withdrawn from sale until its marketing was changed. | BrewDog previously ran into controversy when drinks industry watchdog the Portman Group said its Speedball drink should be withdrawn from sale until its marketing was changed. |
Speedballing is the name given to combining heroin and cocaine. | Speedballing is the name given to combining heroin and cocaine. |
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