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| Adidas drops Bella Hadid from ad after Israeli criticism | Adidas drops Bella Hadid from ad after Israeli criticism |
| (about 7 hours later) | |
| West Jerusalem has accused the 27-year-old model of anti-Semitism for her pro-Palestinian stance | West Jerusalem has accused the 27-year-old model of anti-Semitism for her pro-Palestinian stance |
| German sportswear giant Adidas has dropped American model Bella Hadid from its advertising campaign for retro sneakers, after facing criticism from Israel. | |
| Hadid, whose Palestinian father was born in Nazareth, has been a vocal advocate for the rights of the ethnonational group, calling for an end to the bloodshed in Gaza. | Hadid, whose Palestinian father was born in Nazareth, has been a vocal advocate for the rights of the ethnonational group, calling for an end to the bloodshed in Gaza. |
| She has repeatedly criticized the Israeli government over the ongoing Gaza conflict, which to date has claimed over 38,000 Palestinian lives. In October 2023, the IDF launched a military operation in the enclave in response to a deadly Hamas raid that had left approximately 1,200 Israelis dead. | She has repeatedly criticized the Israeli government over the ongoing Gaza conflict, which to date has claimed over 38,000 Palestinian lives. In October 2023, the IDF launched a military operation in the enclave in response to a deadly Hamas raid that had left approximately 1,200 Israelis dead. |
| Bella and her sister Gigi, also a model with millions of social-media followers, have participated in several pro-Palestinian demonstrations, publicly accusing Israel of committing “genocide” in the enclave. The Hadid sisters have also donated $1 million to support multiple Palestinian relief efforts in Gaza, including HEAL Palestine, the Palestine Children’s Relief Fund, World Central Kitchen, and the United Nations Relief and Works Agency (UNRWA). | |
| Recently, the German sportswear giant re-launched its SL72 shoes, which it described as “retro-inspired classics with effortless appeal.” | |
| The sneakers were first showcased during the 1972 Munich Olympics, which are often remembered for a terrorist attack in which eleven Israeli athletes and a German police officer were killed by the Palestinian group Black September, which broke into the Olympic village and took them hostage. | The sneakers were first showcased during the 1972 Munich Olympics, which are often remembered for a terrorist attack in which eleven Israeli athletes and a German police officer were killed by the Palestinian group Black September, which broke into the Olympic village and took them hostage. |
| “Guess who the face of their campaign is? Bella Hadid, a half-Palestinian model who has a history of spreading anti-Semitism and calling for violence against Israelis and Jews,” the Israeli Foreign Ministry wrote on X (formerly Twitter) on Thursday. Adidas responded that the company would be “revising the remainder of the campaign” with immediate effect without giving further details. | “Guess who the face of their campaign is? Bella Hadid, a half-Palestinian model who has a history of spreading anti-Semitism and calling for violence against Israelis and Jews,” the Israeli Foreign Ministry wrote on X (formerly Twitter) on Thursday. Adidas responded that the company would be “revising the remainder of the campaign” with immediate effect without giving further details. |
| “We are conscious that connections have been made to tragic historical events – though these are completely unintentional – and we apologize for any upset or distress caused,” the company said in a statement sent to AFP on Friday. | “We are conscious that connections have been made to tragic historical events – though these are completely unintentional – and we apologize for any upset or distress caused,” the company said in a statement sent to AFP on Friday. |
| The move to remove Bella Hadid from the campaign has sparked outrage on social media; Candace Owens, a well-known US conservative commentator, called it “gross.” | The move to remove Bella Hadid from the campaign has sparked outrage on social media; Candace Owens, a well-known US conservative commentator, called it “gross.” |
| “You really have some audacity harassing them after the family survived as refugees and a generation later made something of themselves,” Owens replied to the Israeli X post. | “You really have some audacity harassing them after the family survived as refugees and a generation later made something of themselves,” Owens replied to the Israeli X post. |
| “Opposing genocide does not make you anti-Semitic… It makes you human,” another user responded, with several others calling for a boycott of the sportswear company. | “Opposing genocide does not make you anti-Semitic… It makes you human,” another user responded, with several others calling for a boycott of the sportswear company. |
| Hadid is not the only celebrity to have been dropped by Adidas over alleged anti-Semitic stances. In 2022, the sports giant ended a successful partnership with American rapper Kanye West, known as Ye, over his remarks about Jewish people. | Hadid is not the only celebrity to have been dropped by Adidas over alleged anti-Semitic stances. In 2022, the sports giant ended a successful partnership with American rapper Kanye West, known as Ye, over his remarks about Jewish people. |