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| Ronaldo invests in healthcare firm co-founded by a Russian (PHOTO) | |
| (3 days later) | |
| Bioniq, a supplements brand, has seen its value grow to around $82 million after the football star became a shareholder | Bioniq, a supplements brand, has seen its value grow to around $82 million after the football star became a shareholder |
| Portuguese football star Cristiano Ronaldo has become a shareholder in the healthcare company Bioniq, which develops personalized nutritional supplements. | |
| While the exact amount he has invested has not been disclosed, Bioniq said in a statement this week that the sum was “significant.” Following Ronaldo’s contribution, its estimated value has grown to $82 million, teh company added. | While the exact amount he has invested has not been disclosed, Bioniq said in a statement this week that the sum was “significant.” Following Ronaldo’s contribution, its estimated value has grown to $82 million, teh company added. |
| Bioniq is owned by former basketball star Vadim Fedotov, who was born in Leningrad (now St Petersburg) and who captained Germany’s national team. A former director at RuTube, a YouTube alternative, he also joined senior management at Gazprom Media Holdings during his early career. | Bioniq is owned by former basketball star Vadim Fedotov, who was born in Leningrad (now St Petersburg) and who captained Germany’s national team. A former director at RuTube, a YouTube alternative, he also joined senior management at Gazprom Media Holdings during his early career. |
| Ronaldo, who was already an ambassador for the London-based firm since 2022 and claims to have used Bioniq products for the past three years, said on its website: “With their personalized health approach, I believe Bioniq has the potential to transform how we care for our bodies and help people reach and maintain their peak performance for longer.” | Ronaldo, who was already an ambassador for the London-based firm since 2022 and claims to have used Bioniq products for the past three years, said on its website: “With their personalized health approach, I believe Bioniq has the potential to transform how we care for our bodies and help people reach and maintain their peak performance for longer.” |
| A post shared by Bioniq Global (@bioniqco) | A post shared by Bioniq Global (@bioniqco) |
| Upon becoming a shareholder, the 39-year-old football star announced that he will now also participate in the development of the company brand and its products. | Upon becoming a shareholder, the 39-year-old football star announced that he will now also participate in the development of the company brand and its products. |
| “Backing Bioniq goes beyond just an investment opportunity for me–it’s about aligning with a shared vision for health, performance, and longevity,” the footballer explained. | “Backing Bioniq goes beyond just an investment opportunity for me–it’s about aligning with a shared vision for health, performance, and longevity,” the footballer explained. |
| Fedotov has welcomed the Portuguese star’s investment, calling Ronaldo a perfect partner and shareholder. “As the ultimate embodiment of performance and longevity, Cristiano fully aligns with the values and mission of Bioniq,” the CEO said. | Fedotov has welcomed the Portuguese star’s investment, calling Ronaldo a perfect partner and shareholder. “As the ultimate embodiment of performance and longevity, Cristiano fully aligns with the values and mission of Bioniq,” the CEO said. |
| Fedotov and neurosurgeon Konstantin Karuzin launched Bioniq in 2019 as a health-tech startup. Since then, the company, which specializes in personalized nutritional supplements and vitamin complexes based on the analysis of a user’s blood sample, has seen its products sold in more than 70 countries across the world. Karuzin, however, is no longer part of the company. |