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Black Friday weekend: How to spot a deal and not get ripped off | |
(1 day later) | |
It may be Saturday but you'll still find plenty of Black Friday sales on as the event carries on into the weekend. | |
It can be easy to get swept up in the shopping frenzy and end up out of pocket - instead of bagging a bargain. | |
The vast majority of Black Friday offers are cheaper or the same price at other times of the year, consumer group Which? has warned. | The vast majority of Black Friday offers are cheaper or the same price at other times of the year, consumer group Which? has warned. |
We've spoken to some experts who have shared tips on how to shop Black Friday without getting ripped off. | |
Make a list and stick to it | Make a list and stick to it |
"It's only a deal if it’s something you genuinely wanted or needed before seeing the discount," said Sarah Johnson, director of merchandise consultancy Flourish Retail. | "It's only a deal if it’s something you genuinely wanted or needed before seeing the discount," said Sarah Johnson, director of merchandise consultancy Flourish Retail. |
She recommends making a list and budget to stick to in order to avoid impulse buys. | She recommends making a list and budget to stick to in order to avoid impulse buys. |
"Make the deals work for you by using Black Friday to save on products you already planned to buy," she said. | "Make the deals work for you by using Black Friday to save on products you already planned to buy," she said. |
"If you stick to your list and stay within your budget, you’ll maximise your savings without unnecessary splurges." | "If you stick to your list and stay within your budget, you’ll maximise your savings without unnecessary splurges." |
Compare historic prices | Compare historic prices |
“When looking to make a purchase, it's worth comparing the price at multiple retailers," said Harry Rose, editor of Which? Magazine. | “When looking to make a purchase, it's worth comparing the price at multiple retailers," said Harry Rose, editor of Which? Magazine. |
He also recommended using websites that allow you to check a product’s price history over the previous 12 months. | He also recommended using websites that allow you to check a product’s price history over the previous 12 months. |
"That way you’ll know a good deal when you see one," he said. | "That way you’ll know a good deal when you see one," he said. |
Which? investigated deals on 227 products at eight of the biggest home and tech retailers in the UK in last year’s Black Friday "fortnight" between 20 November and 1 December. | Which? investigated deals on 227 products at eight of the biggest home and tech retailers in the UK in last year’s Black Friday "fortnight" between 20 November and 1 December. |
Its research suggested nine in 10 of the deals analysed were the same price or cheaper at other times of the year. | Its research suggested nine in 10 of the deals analysed were the same price or cheaper at other times of the year. |
Mr Rose said you should not feel "pressured to splash out on Black Friday purchases as those deals are usually repeated - if not beaten - at other times of the year". | |
Search for second-hand | Search for second-hand |
Influencer Vivien Tang says it's easy to find new items on resale sites | Influencer Vivien Tang says it's easy to find new items on resale sites |
If you spot something you want to buy in the Black Friday sale, search for it on a second-hand platform where you might find it even cheaper, says resale influencer, Jess. | If you spot something you want to buy in the Black Friday sale, search for it on a second-hand platform where you might find it even cheaper, says resale influencer, Jess. |
Many resale platforms give you the option of offering a price that matches your budget, she said. | Many resale platforms give you the option of offering a price that matches your budget, she said. |
"If you make an offer and it’s reasonable most sellers will accept," she said. "So not only are you likely to get a good deal in the first place because it’s not new from a shop but you can offer a lower price." | "If you make an offer and it’s reasonable most sellers will accept," she said. "So not only are you likely to get a good deal in the first place because it’s not new from a shop but you can offer a lower price." |
Vintage clothing influencer Vivien Tang also buys and sells on resale websites. | Vintage clothing influencer Vivien Tang also buys and sells on resale websites. |
"I think it is very easy to find almost new or brand new items on second-hand platforms," she said. "The condition option on listings is now compulsory so it makes it easier to filter for newer items." | "I think it is very easy to find almost new or brand new items on second-hand platforms," she said. "The condition option on listings is now compulsory so it makes it easier to filter for newer items." |
If you're using the Black Friday sale to buy Christmas presents you should not rule out buying second hand, according to a new report. | If you're using the Black Friday sale to buy Christmas presents you should not rule out buying second hand, according to a new report. |
Some 63% of people would be comfortable receiving second-hand Christmas gifts and a further 26% felt neutral about the idea, according to a survey by research consultancy Retail Economics for second-hand marketplace Vinted. | Some 63% of people would be comfortable receiving second-hand Christmas gifts and a further 26% felt neutral about the idea, according to a survey by research consultancy Retail Economics for second-hand marketplace Vinted. |
Beware of debt | Beware of debt |
Many people will use a credit card, or may dip into their overdraft, when buying what they consider bargain items on Black Friday. | Many people will use a credit card, or may dip into their overdraft, when buying what they consider bargain items on Black Friday. |
But if you end up paying interest, this could outstrip any saving made on the Black Friday promotion. | But if you end up paying interest, this could outstrip any saving made on the Black Friday promotion. |
Using a typical credit card to make a £300 purchase, then paying back at £20 a month would take more than a year to pay off and mean having to pay £55 in interest, according to the financial information service Moneyfacts. | Using a typical credit card to make a £300 purchase, then paying back at £20 a month would take more than a year to pay off and mean having to pay £55 in interest, according to the financial information service Moneyfacts. |
Using an overdraft would usually lead to an even bigger interest bill. | Using an overdraft would usually lead to an even bigger interest bill. |
A credit card offers more protection when buying something over £100, so there is greater chance of a refund if something goes wrong. | A credit card offers more protection when buying something over £100, so there is greater chance of a refund if something goes wrong. |
Financial experts say paying off a credit card immediately, perhaps from savings, before any interest is accrued, is the safest option. | Financial experts say paying off a credit card immediately, perhaps from savings, before any interest is accrued, is the safest option. |
Check for scams | Check for scams |
Criminals use the hype around Black Friday to try to steal from online shoppers. | Criminals use the hype around Black Friday to try to steal from online shoppers. |
Purchase scams are when someone is tricked into sending money via a bank transfer to buy something - often advertised online or via social media - that doesn't exist. | Purchase scams are when someone is tricked into sending money via a bank transfer to buy something - often advertised online or via social media - that doesn't exist. |
The number of purchase scams soared by 29% around Black Friday and Cyber Monday last year, according to analysis by Lloyds Bank. | The number of purchase scams soared by 29% around Black Friday and Cyber Monday last year, according to analysis by Lloyds Bank. |
The bank's fraud prevention director, Liz Ziegler, said: "When shopping online, the best way stay safe is to buy from a trusted retailer, and always pay by card for the greatest protection. If you’re unable to do those things, that should be a big red flag that you’re about to get scammed." | The bank's fraud prevention director, Liz Ziegler, said: "When shopping online, the best way stay safe is to buy from a trusted retailer, and always pay by card for the greatest protection. If you’re unable to do those things, that should be a big red flag that you’re about to get scammed." |
You should be wary of fake websites and check the web address belongs to the official brand before you enter any financial or personal information, according to Which?. | You should be wary of fake websites and check the web address belongs to the official brand before you enter any financial or personal information, according to Which?. |
Beware of posts from a newly-created social media accounts, or links to a recently-created website. You can use verified domain checkers to confirm when a website was created, Which? said. | Beware of posts from a newly-created social media accounts, or links to a recently-created website. You can use verified domain checkers to confirm when a website was created, Which? said. |
It warned against buying at "too good to be true" prices because if something seems too good to be true, it likely is. | It warned against buying at "too good to be true" prices because if something seems too good to be true, it likely is. |
Get in touch | Get in touch |
Have you ever spent more than you had planned to in the Black Friday sales? | Have you ever spent more than you had planned to in the Black Friday sales? |