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Kraft makes Cadbury takeover bid | Kraft makes Cadbury takeover bid |
(10 minutes later) | |
US food company Kraft has launched a hostile bid for UK confectioner Cadbury. | US food company Kraft has launched a hostile bid for UK confectioner Cadbury. |
Kraft announced it will offer 300 pence in cash and 0.2589 new Kraft shares for each Cadbury share, the same as it proposed in September. | Kraft announced it will offer 300 pence in cash and 0.2589 new Kraft shares for each Cadbury share, the same as it proposed in September. |
Because of the drop in the value of Kraft shares, the bid is worth £9.8bn, less than it was worth in September. | Because of the drop in the value of Kraft shares, the bid is worth £9.8bn, less than it was worth in September. |
Cadbury rejected the original Kraft offer, saying it "fundamentally undervalued" the company. | Cadbury rejected the original Kraft offer, saying it "fundamentally undervalued" the company. |
Kraft is now taking its offer directly to its shareholders. | Kraft is now taking its offer directly to its shareholders. |
Under Takeover Panel rules, Kraft had until 1700 GMT on Monday to make a new offer or walk away for six months. | |
'Long-term value' | |
"We believe that our proposal offers the best immediate and long-term value for Cadbury's shareholders and for the company itself compared with any other option currently available, including Cadbury remaining independent," said Irene Rosenfeld, Kraft chairman. | |
As well as Dairy Milk, Cadbury also owns the Green & Black's chocolate brand, Halls lozenges, Trident and Dentyne gum brands and liquorice allsorts maker Bassett's. | As well as Dairy Milk, Cadbury also owns the Green & Black's chocolate brand, Halls lozenges, Trident and Dentyne gum brands and liquorice allsorts maker Bassett's. |
It spun off its drinks division as a separate business last year. | It spun off its drinks division as a separate business last year. |
Kraft's brands include Kenco and Maxwell House coffee, Oreo biscuits, Jacobs, Terry's Chocolate Orange and Toblerone, as well as cheese products such as Philadelphia and Dairylea. | Kraft's brands include Kenco and Maxwell House coffee, Oreo biscuits, Jacobs, Terry's Chocolate Orange and Toblerone, as well as cheese products such as Philadelphia and Dairylea. |