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| Oprah settles 'aha moment' case | Oprah settles 'aha moment' case |
| (about 3 hours later) | |
| Oprah Winfrey's production company Harpo and a US insurance firm have reached an amicable settlement over rights to the phrase "aha moment". | |
| Earlier this year, Harpo asked the Mutual of Omaha to stop using the phrase to promote its products and creating an association with Winfrey. | Earlier this year, Harpo asked the Mutual of Omaha to stop using the phrase to promote its products and creating an association with Winfrey. |
| The talk show host has often uses the slogan on her programme to describe "flashes of understanding". | The talk show host has often uses the slogan on her programme to describe "flashes of understanding". |
| Representatives for Harpo and Mutual declined to give any further details. | Representatives for Harpo and Mutual declined to give any further details. |
| Campaign | Campaign |
| The Omaha-based company responded to Harpo's request with legal action stating it had obtained preliminary approval of a trademark on "aha moment". | The Omaha-based company responded to Harpo's request with legal action stating it had obtained preliminary approval of a trademark on "aha moment". |
| Mutual also said it had conceived the slogan in early 2008 and encountered no opposition when it made its application to the US patents office. | Mutual also said it had conceived the slogan in early 2008 and encountered no opposition when it made its application to the US patents office. |
| Harpo made no response to Mutual's move asking a court to declare it had not infringed Winfrey's rights. | Harpo made no response to Mutual's move asking a court to declare it had not infringed Winfrey's rights. |
| The insurance company asked for their claim to be dismissed last month. | The insurance company asked for their claim to be dismissed last month. |
| They used the slogan in a website campaign in which users chose the best "aha moments" to be at the heart of a series of TV adverts. | They used the slogan in a website campaign in which users chose the best "aha moments" to be at the heart of a series of TV adverts. |
| The 10 stories are still appearing on their internet site, while the company calls itself "proud sponsor of life's aha moments". | The 10 stories are still appearing on their internet site, while the company calls itself "proud sponsor of life's aha moments". |