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| 'Keeley needed support - she was exploited for social media likes' | |
| (about 16 hours later) | |
| TikTok personality "Sheffield Keeley", who often sang in videos, has died in Sheffield city centre | |
| The head of a homelessness charity has accused social media users of "exploiting" a vulnerable woman for entertainment before her death. | The head of a homelessness charity has accused social media users of "exploiting" a vulnerable woman for entertainment before her death. |
| Known online as "Sheffield Keeley", she had become well-known for dancing and singing in TikTok videos filmed by members of the public before her death aged 34 this week. | Known online as "Sheffield Keeley", she had become well-known for dancing and singing in TikTok videos filmed by members of the public before her death aged 34 this week. |
| Tim Renshaw, chief executive of the South Yorkshire city's Archer Project, said of the videos seen millions of times: "Just for likes, that's what it comes down to. They exploited her just for likes." | Tim Renshaw, chief executive of the South Yorkshire city's Archer Project, said of the videos seen millions of times: "Just for likes, that's what it comes down to. They exploited her just for likes." |
| A spokesperson from Tik Tok said the firm had reviewed videos on the platform and "removed those found to violate our policies". | |
| In a blog posted earlier this week, external on the Archer Project website, Mr Renshaw wrote that the 34-year-old "was given money to be on social media, to swim in fountains in the middle of winter or dance in an inebriated state like a performing clown". | |
| Tim Renshaw, CEO of homeless charity The Archer Project, says social media users exploited Keeley 'for likes' | Tim Renshaw, CEO of homeless charity The Archer Project, says social media users exploited Keeley 'for likes' |
| Speaking to the BBC, Mr Renshaw said Keeley was a "hugely vulnerable character". | |
| "She needed alcohol every day, she could not say no to that source. | "She needed alcohol every day, she could not say no to that source. |
| "The voyeurism is what I'm most offended by, people filming saying how wonderful she is but they valued her for her entertainment factor, not as a human being. | "The voyeurism is what I'm most offended by, people filming saying how wonderful she is but they valued her for her entertainment factor, not as a human being. |
| "She needed love and support, not someone taking videos and posting them online." | "She needed love and support, not someone taking videos and posting them online." |
| In the social media clips, Keeley appears to be under the influence of alcohol while singing. | In the social media clips, Keeley appears to be under the influence of alcohol while singing. |
| Mr Renshaw added that social media companies "can be a source of joy" but should "take responsibility" for their content. | Mr Renshaw added that social media companies "can be a source of joy" but should "take responsibility" for their content. |
| "It is obvious that some vulnerabilities are ridiculed, whether that's scantily dressed Friday night revellers being filmed inadvertently flashing their underwear, or someone more obviously incapacitated through drink and drugs. | "It is obvious that some vulnerabilities are ridiculed, whether that's scantily dressed Friday night revellers being filmed inadvertently flashing their underwear, or someone more obviously incapacitated through drink and drugs. |
| "I also think reportage and ridicule are relatively easy to distinguish. But platforms thrive on watchable content." | "I also think reportage and ridicule are relatively easy to distinguish. But platforms thrive on watchable content." |
| 'Sheffield Keeley': Exploitation for click bait? | |
| In a statement to the BBC, a spokesperson for Tik Tok said: "Our Community Guidelines set out what is and isn't allowed on TikTok. This includes policies on bullying and harassment, which we do not allow on our platform. | |
| "Tens of thousands of talented safety professionals work alongside technology to help keep TikTok safe, including by identifying and removing content and accounts that violate our Community Guidelines" | |
| "We also encourage our community members to use the tools we provide on TikTok to report any content or account they believe violates our Community Guidelines." | |
| If you have been affected by issues raised in this report you can find more help and support via the BBC Action Line. | If you have been affected by issues raised in this report you can find more help and support via the BBC Action Line. |
| South Yorkshire Police confirmed that a 34-year-old woman had been found unconscious on Arundel Gate before news of the death broke. | South Yorkshire Police confirmed that a 34-year-old woman had been found unconscious on Arundel Gate before news of the death broke. |
| A 47-year-old woman was arrested on suspicion of administering a noxious substance and she had since been released on bail while inquiries continued, a force spokesperson said. | |
| Listen to highlights from South Yorkshire on BBC Sounds, catch up with the latest episode of Look North or tell us a story you think we should be covering here, external. | Listen to highlights from South Yorkshire on BBC Sounds, catch up with the latest episode of Look North or tell us a story you think we should be covering here, external. |