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| Cher Lloyd on making new music, Swagger Jagger and Liam Payne's unmatched talent | Cher Lloyd on making new music, Swagger Jagger and Liam Payne's unmatched talent |
| (about 20 hours later) | |
| Still got that swagger: Cher Lloyd's releasing new music for the first time since 2020 | Still got that swagger: Cher Lloyd's releasing new music for the first time since 2020 |
| The world first met Cher Lloyd in 2010 when, aged 16 - she walked on to the X Factor stage and blew the audience away with her version of Keri Hilson's Turn My Swag On. | The world first met Cher Lloyd in 2010 when, aged 16 - she walked on to the X Factor stage and blew the audience away with her version of Keri Hilson's Turn My Swag On. |
| It ended up being a fourth-place finish in the TV talent show for Cher, who signed with Simon Cowell's record label, releasing number one single Swagger Jagger and two studio albums. | It ended up being a fourth-place finish in the TV talent show for Cher, who signed with Simon Cowell's record label, releasing number one single Swagger Jagger and two studio albums. |
| Since that early success she's been in and out of the spotlight, and stunned fans at the start of this year when she announced an upcoming single - her first since 2020. | Since that early success she's been in and out of the spotlight, and stunned fans at the start of this year when she announced an upcoming single - her first since 2020. |
| Speaking to BBC Newsbeat 15 years later, Cher says music's still "everything" to her and she's "spilling the tea" on her new track Head Down. | Speaking to BBC Newsbeat 15 years later, Cher says music's still "everything" to her and she's "spilling the tea" on her new track Head Down. |
| "I was on such a huge reality TV show and the experience that I had was just a rollercoaster of emotions," she says. | "I was on such a huge reality TV show and the experience that I had was just a rollercoaster of emotions," she says. |
| "I just felt like I needed to get a lot of stuff off my chest. | "I just felt like I needed to get a lot of stuff off my chest. |
| "Head Down for me was a way to do that without blurting it all out and getting in trouble." | "Head Down for me was a way to do that without blurting it all out and getting in trouble." |
| Cher was the focus of many tabloid stories during her stint on X Factor | Cher was the focus of many tabloid stories during her stint on X Factor |
| Looking back, Cher says her time on the X Factor was a "shock to the system". | Looking back, Cher says her time on the X Factor was a "shock to the system". |
| "I had this illusion that the show was just going to be about singing and performing and I didn't realise that 80 or 90% of it was reality TV." | "I had this illusion that the show was just going to be about singing and performing and I didn't realise that 80 or 90% of it was reality TV." |
| Cher got a tough time from the tabloid press during her time on the show - with stories about "diva" behaviour turning some of the audience against the teenager. | Cher got a tough time from the tabloid press during her time on the show - with stories about "diva" behaviour turning some of the audience against the teenager. |
| She says it makes her "really sad" feeling that she gained a reputation as the series villain. | She says it makes her "really sad" feeling that she gained a reputation as the series villain. |
| "That was never my intention," she says. | "That was never my intention," she says. |
| "I feel like it kind of overshadowed the reason why I was there and that was because I love to sing". | "I feel like it kind of overshadowed the reason why I was there and that was because I love to sing". |
| When asked how she coped with the negative attention, Cher says she didn't. | When asked how she coped with the negative attention, Cher says she didn't. |
| "That's why you saw me spiral and make bad decisions," she says. | "That's why you saw me spiral and make bad decisions," she says. |
| One person who helped her through, though, was Liam Payne. The One Direction star died last year in a fall from a hotel balcony. | One person who helped her through, though, was Liam Payne. The One Direction star died last year in a fall from a hotel balcony. |
| "He was always the level-headed one," says Cher. | "He was always the level-headed one," says Cher. |
| "He looked after everyone and he had this nurturing energy. And the passion that he had for performing was just unmatched. | "He looked after everyone and he had this nurturing energy. And the passion that he had for performing was just unmatched. |
| "I don't think I've spoken about it like this before, but the talent he had was just unbelievable". | "I don't think I've spoken about it like this before, but the talent he had was just unbelievable". |
| Cher appeared on the X Factor alongside One Direction | Cher appeared on the X Factor alongside One Direction |
| Cher's now a mum, and says knowing there's more to life than performing is the "thing that keeps her sane". | Cher's now a mum, and says knowing there's more to life than performing is the "thing that keeps her sane". |
| "The biggest most important thing is to be a decent person and to treat people well". | "The biggest most important thing is to be a decent person and to treat people well". |
| That's brought new challenges for her, and she wants to see working parents in the music industry "cut a bit more slack". | That's brought new challenges for her, and she wants to see working parents in the music industry "cut a bit more slack". |
| Cher says she's still "expected to do it all". | Cher says she's still "expected to do it all". |
| "It's just this that vicious circle and I'm still trying to get my head around it and understand it," she says. | "It's just this that vicious circle and I'm still trying to get my head around it and understand it," she says. |
| Having children's just one way her career has shifted. | Having children's just one way her career has shifted. |
| Cher's musical style has also changed, but there's one track that she can't escape. | Cher's musical style has also changed, but there's one track that she can't escape. |
| Swagger Jagger. | Swagger Jagger. |
| She says she didn't perform her debut single for years, seeing as "the old me". | She says she didn't perform her debut single for years, seeing as "the old me". |
| "As an artist, I've moved on from that," she says. | "As an artist, I've moved on from that," she says. |
| But the internet hasn't. | But the internet hasn't. |
| Swagger Jagger 'part of my story' | Swagger Jagger 'part of my story' |
| Cher's music got a huge boost thanks to a viral video of two young girls recording a music video in their bedroom. | |
| It starts with one saying: "I'm gonna sing Cher Lloyd by Cher Lloyd". | It starts with one saying: "I'm gonna sing Cher Lloyd by Cher Lloyd". |
| They launch into one of Cher's songs, titled Oath, but are interrupted when a mum bursts into the room, angrily asking: "Why does somebody not know how to flush a toilet?". | |
| Needless to say, Cher thinks it's "hilarious". | Needless to say, Cher thinks it's "hilarious". |
| "Every time I see it I'm just in stitches," she says. | "Every time I see it I'm just in stitches," she says. |
| "And the fact that my name is attached to it. It's just gold. | "And the fact that my name is attached to it. It's just gold. |
| "I'd love nothing more than to recreate that video… how funny would that be?!" | "I'd love nothing more than to recreate that video… how funny would that be?!" |
| When Cher performed Swagger Jagger at a festival last year, she says seeing the crowd go mad changed her own feelings towards it. | |
| "The feeling I got from it was just like… how can I not perform this?" | "The feeling I got from it was just like… how can I not perform this?" |
| "I know I'm not there artistically anymore with Swagger Jagger, but it's such a huge part of my story… I just have to do it." | "I know I'm not there artistically anymore with Swagger Jagger, but it's such a huge part of my story… I just have to do it." |
| Being Bradford - The secret behind Bad Boy Chiller Crew | Being Bradford - The secret behind Bad Boy Chiller Crew |
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| The artists tipped to top your playlists in 2025 | The artists tipped to top your playlists in 2025 |
| But Cher is keen to show there's more to her than one track, and says her new music is ready to go. | But Cher is keen to show there's more to her than one track, and says her new music is ready to go. |
| "I'm just gonna keep rolling the songs out," she says. | "I'm just gonna keep rolling the songs out," she says. |
| And Cher says that being back making music makes her feel "worth it again". | And Cher says that being back making music makes her feel "worth it again". |
| "I know that sounds really dark," she says. | "I know that sounds really dark," she says. |
| "But when you've been in a bad place, when you have that thing that makes you feel good again, you've just got to hold on to it." | "But when you've been in a bad place, when you have that thing that makes you feel good again, you've just got to hold on to it." |
| Listen to Newsbeat live at 12:45 and 17:45 weekdays - or listen back here. | Listen to Newsbeat live at 12:45 and 17:45 weekdays - or listen back here. |