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Sheffield Stan Shaw beer logo scrapped after knife complaint | |
(21 days later) | |
The brewery said the Stan ale was its most popular product | The brewery said the Stan ale was its most popular product |
A beer logo created in memory of a Sheffield cutlery legend has been discontinued after a member of the public complained that it encouraged violence. | A beer logo created in memory of a Sheffield cutlery legend has been discontinued after a member of the public complained that it encouraged violence. |
The ale, named in honour of Stan Shaw, last of the "little mesters" knife makers, was served using a specially-made ornamental knife handle and tap clip at a bar in Sheffield. | The ale, named in honour of Stan Shaw, last of the "little mesters" knife makers, was served using a specially-made ornamental knife handle and tap clip at a bar in Sheffield. |
A complaint about the pump and clip, which featured a cartoon of Mr Shaw holding a knife, was upheld by alcohol industry regulator The Portman Group. | A complaint about the pump and clip, which featured a cartoon of Mr Shaw holding a knife, was upheld by alcohol industry regulator The Portman Group. |
Ben Shaw, director of the Little Mesters Brewing company which produced the beer, said he was "devastated" by the decision. The regulator said a drink should not suggest any association with violent behaviour. | Ben Shaw, director of the Little Mesters Brewing company which produced the beer, said he was "devastated" by the decision. The regulator said a drink should not suggest any association with violent behaviour. |
"Little mester" Stan Shaw crafted knives for almost 80 years | "Little mester" Stan Shaw crafted knives for almost 80 years |
Stan Shaw, who died at the age of 93 in 2021, made knives for The Queen, US presidents and Elvis Presley. | Stan Shaw, who died at the age of 93 in 2021, made knives for The Queen, US presidents and Elvis Presley. |
The beer was launched in 2022 to honour his skills and the company had received no other complaints about it in this time, according to a report by The Portman Group. | The beer was launched in 2022 to honour his skills and the company had received no other complaints about it in this time, according to a report by The Portman Group. |
The complaint was handled by the independent complaints panel. | The complaint was handled by the independent complaints panel. |
Rachel Childs, chair of the group, said the panel "acknowledged that the producer had simply sought to celebrate an important local craftsman". | Rachel Childs, chair of the group, said the panel "acknowledged that the producer had simply sought to celebrate an important local craftsman". |
However, she highlighted rising rates of knife crime in Sheffield, where the marketing had appeared, which had generated a high level of concern. | However, she highlighted rising rates of knife crime in Sheffield, where the marketing had appeared, which had generated a high level of concern. |
"It's important to remember that any depiction of knives on alcoholic packaging has to be approached with great caution," she said. | "It's important to remember that any depiction of knives on alcoholic packaging has to be approached with great caution," she said. |
The specially-designed beer tap was installed at a bar in Sheffield | The specially-designed beer tap was installed at a bar in Sheffield |
There was no blade or suggestion of a blade attached to the pump handle, the report said. | There was no blade or suggestion of a blade attached to the pump handle, the report said. |
Mr Shaw, who is not related to Stan Shaw, said staff at the brewery were "absolutely devastated". | Mr Shaw, who is not related to Stan Shaw, said staff at the brewery were "absolutely devastated". |
"We were so proud to be commemorating Stan's life and work, and all the little mesters. | "We were so proud to be commemorating Stan's life and work, and all the little mesters. |
"We completely innocently came up with a branding, which is relevant to Stan, and having to remove that or change it feels like a real kick." | "We completely innocently came up with a branding, which is relevant to Stan, and having to remove that or change it feels like a real kick." |
Stan Shaw's son Kevan said he was "staggered" by the complaint. | Stan Shaw's son Kevan said he was "staggered" by the complaint. |
He said he felt it was "ludicrous" to find a cartoon of his father holding a knife to be offensive and that the photo the cartoon was based on had been used "extensively" over the years. | He said he felt it was "ludicrous" to find a cartoon of his father holding a knife to be offensive and that the photo the cartoon was based on had been used "extensively" over the years. |
A spokesperson for the brewery said no further products with the current logo would be made but existing stock would continue to be sold. | A spokesperson for the brewery said no further products with the current logo would be made but existing stock would continue to be sold. |
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