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Ukrainian refugee wins investment from Dragons' Den | |
(17 days later) | |
Yana set up a distribution company to bring Ukrainian products to the UK | Yana set up a distribution company to bring Ukrainian products to the UK |
A Ukrainian refugee who fled her war-torn home country with just a bag of belongings has secured investment on Dragons' Dan after pitching her fashion business. | A Ukrainian refugee who fled her war-torn home country with just a bag of belongings has secured investment on Dragons' Dan after pitching her fashion business. |
Yana Smaglo set up home with friends in Huddersfield and started Nenya, which imports luxury clothing made in Ukraine "with love and bravery". | Yana Smaglo set up home with friends in Huddersfield and started Nenya, which imports luxury clothing made in Ukraine "with love and bravery". |
The 30-year-old appeared on the BBC show on Thursday and struck a deal for £80,000 of funding from dragons Deborah Meaden and Steven Bartlett. | The 30-year-old appeared on the BBC show on Thursday and struck a deal for £80,000 of funding from dragons Deborah Meaden and Steven Bartlett. |
She told the panel that she "really wanted to do something" for the country of her birth. | She told the panel that she "really wanted to do something" for the country of her birth. |
Yana took some of her employees along to support her and model the clothes | Yana took some of her employees along to support her and model the clothes |
Ms Smaglo told the judges: "Nenya is a distribution company which represents high quality Ukrainian products for an international market. | Ms Smaglo told the judges: "Nenya is a distribution company which represents high quality Ukrainian products for an international market. |
"Our mission is to help Ukrainian companies to increase sales and support the economy by taxes, and create new workplaces for Ukrainian refugees in the UK." | "Our mission is to help Ukrainian companies to increase sales and support the economy by taxes, and create new workplaces for Ukrainian refugees in the UK." |
When asked by investor Bartlett where her drive came from, she replied: "Let's say, when you lose everything that you worked for, your home and everything and you need to build your life again, this is driving you a lot." | When asked by investor Bartlett where her drive came from, she replied: "Let's say, when you lose everything that you worked for, your home and everything and you need to build your life again, this is driving you a lot." |
"Dragon" Peter Jones told her she had made "a heart-wrenching pitch" which was "inspiring", with Meaden adding her products were "luxury and lovely". | "Dragon" Peter Jones told her she had made "a heart-wrenching pitch" which was "inspiring", with Meaden adding her products were "luxury and lovely". |
The 30-year-old said the most nerve-wracking part of it had been facing the cameras | The 30-year-old said the most nerve-wracking part of it had been facing the cameras |
Nenya now has 98 wholesale partners across three continents, products in two department stores and a yearly turnover of £100,000. | Nenya now has 98 wholesale partners across three continents, products in two department stores and a yearly turnover of £100,000. |
Some of the five brands she distributes were originally based in Kharkiv but had to relocate their manufacturing to the safer western part of the country. | Some of the five brands she distributes were originally based in Kharkiv but had to relocate their manufacturing to the safer western part of the country. |
In Ukraine, Ms Smaglo owned her own brand of womenswear and she said Nenya translated as "motherland". | In Ukraine, Ms Smaglo owned her own brand of womenswear and she said Nenya translated as "motherland". |
She said: "It was my first experience of pitching investment and it was quite challenging, especially in English." | She said: "It was my first experience of pitching investment and it was quite challenging, especially in English." |
The BBC contacted her and asked her to take part in the show. | The BBC contacted her and asked her to take part in the show. |
She said: "They told me, 'we found your business and we think it's really good, would you consider taking part?' | She said: "They told me, 'we found your business and we think it's really good, would you consider taking part?' |
"I have to be honest, I had never seen it. | "I have to be honest, I had never seen it. |
"I messaged my chat group and I said,' I had this call and they invited me - should I accept it?'. And they all said yes!" | "I messaged my chat group and I said,' I had this call and they invited me - should I accept it?'. And they all said yes!" |
She added: "I had my own business before, I have a strategy, so pitching in front of other businesspeople, it is OK. | She added: "I had my own business before, I have a strategy, so pitching in front of other businesspeople, it is OK. |
"What made me nervous was the cameras, not the people!" | "What made me nervous was the cameras, not the people!" |
She accepted a joint offer from Meaden and Bartlett, with each investing £40,000 for a 5% share. | She accepted a joint offer from Meaden and Bartlett, with each investing £40,000 for a 5% share. |
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