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'Talks on rival bid' for Cadbury | 'Talks on rival bid' for Cadbury |
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Two international confectionery firms are considering a joint bid for Cadbury that could forestall a hostile takeover by Kraft Foods, reports say. | Two international confectionery firms are considering a joint bid for Cadbury that could forestall a hostile takeover by Kraft Foods, reports say. |
US-based Hershey and the Italian firm Ferrero are understood to have held preliminary talks on the plan. | US-based Hershey and the Italian firm Ferrero are understood to have held preliminary talks on the plan. |
Cadbury rejected a bid of £9.8bn by US food giant Kraft earlier this month, describing it as "derisory". | Cadbury rejected a bid of £9.8bn by US food giant Kraft earlier this month, describing it as "derisory". |
The Wall Street Journal says Hershey has spoken to banks about financing for a takeover of Birmingham-based Cadbury. | The Wall Street Journal says Hershey has spoken to banks about financing for a takeover of Birmingham-based Cadbury. |
Earlier, Italian business daily Il Sole 24 Ore said family-owned Ferrero, which makes Nutella chocolate spread and Ferrero Rocher chocolates, could join financial investors and private equity players for a possible Cadbury bid. |