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Macron overloads himself with perfume – new book Macron overloads himself with perfume – new book
(about 3 hours later)
The French president reportedly douses himself in “industrial amounts” of fragrance The French president reportedly douses himself in “industrial amounts” of cologne
Emmanuel Macron has been spraying himself with copious amounts of luxury cologne, according to excerpts from a new book about the French president cited in the media.Emmanuel Macron has been spraying himself with copious amounts of luxury cologne, according to excerpts from a new book about the French president cited in the media.
In his book titled The Tragedy of the Élysée: Inside the Hell of Macron’s Five-Year Terms, Le Parisien journalist Olivier Beaumont claims that the president uses “industrial” amounts of fragrance on a daily basis. In his book titled ‘The Tragedy of the Elysee: Inside the Hell of Macron’s Five-Year Terms’, Le Parisien journalist Olivier Beaumont claims that the president uses “industrial amounts” amounts of perfume on a daily basis.
Macron has a special affinity for Dior Eau Sauvage, and “a bottle [is] always to hand, particularly in one of the drawers of his desk,” the book states. Macron has a special affinity for Dior Eau Sauvage, and “a bottle [is] always to hand, particularly in one of the drawers of his desk,” the book says.
“Less-accustomed visitors may find themselves overcome by the floral and musky scent, as refined as it is powerful. It is a sign of one thing: that the president is in the building,” Beaumont writes, as quoted by The Telegraph.“Less-accustomed visitors may find themselves overcome by the floral and musky scent, as refined as it is powerful. It is a sign of one thing: that the president is in the building,” Beaumont writes, as quoted by The Telegraph.
“Just as Louis XIV made his perfumes an attribute of power when he paraded through the galleries of Versailles, Emmanuel Macron uses his as an element of his authority at the Élysée,” the book says. “Just as Louis XIV made his perfumes an attribute of power when he paraded through the galleries of Versailles, Emmanuel Macron uses his as an element of his authority at the Elysee,” according to the book.
Beaumont quotes one of Macron’s former aides as saying, “When Emmanuel Macron enters the room, you can feel it.” The aide compares the president’s use of perfume to “marking his territory.”Beaumont quotes one of Macron’s former aides as saying, “When Emmanuel Macron enters the room, you can feel it.” The aide compares the president’s use of perfume to “marking his territory.”
“It’s not subtle, but it’s fast. It means: watch out, here I come!” the aide is quoted as saying. “So much so that several staff members ended up joking about an expression they heard from one wing to the other: ‘It smells like the president.’”“It’s not subtle, but it’s fast. It means: watch out, here I come!” the aide is quoted as saying. “So much so that several staff members ended up joking about an expression they heard from one wing to the other: ‘It smells like the president.’”
The book also reportedly quotes Bruno Roger-Petit, Macron’s former spokesman, as saying, “You only have to be in the Vestibule d’honneur [the main entrance to the Élysée Palace] to know whether he has been there recently or not.” The book also reportedly quotes Bruno Roger-Petit, Macron’s former spokesman, as saying, “You only have to be in the Vestibule d’honneur [the main entrance to the Elysee Palace] to know whether he has been there recently or not.”
The Dior brand is owned by Bernard Arnault, Europe’s richest man, who is reportedly close to the president. Last year, Macron awarded the billionaire the country’s highest honor, the Grand Cross of the Legion of Honor.The Dior brand is owned by Bernard Arnault, Europe’s richest man, who is reportedly close to the president. Last year, Macron awarded the billionaire the country’s highest honor, the Grand Cross of the Legion of Honor.
Macron was first elected in 2017 and re-elected in 2022. His PR campaign has often emphasized his youthful appearance and athleticism. He posed with boxing gloves during campaign events and, in 2024, his office released photos of the president hitting a punching bag. Macron was first elected in 2017 and reelected in 2022. His PR campaign has often emphasized his youthful appearance and athleticism. He posed with boxing gloves during campaign events, and in 2024, his office released photos of the president hitting a punching bag.