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| Suffolk cinemas react to Minecraft movie chicken jockey trend | |
| (32 minutes later) | |
| The new A Minecraft Movie features a wealth of big names in Hollywood including Jason Momoa (far right), Jack Black (second from the right) and Jennifer Coolidge (third from the right) | The new A Minecraft Movie features a wealth of big names in Hollywood including Jason Momoa (far right), Jack Black (second from the right) and Jennifer Coolidge (third from the right) |
| Cinemas have been tackling a trend that sees fans noisily celebrate when a certain character appears during a new film. | Cinemas have been tackling a trend that sees fans noisily celebrate when a certain character appears during a new film. |
| A Minecraft Movie, based on one of the world's best-selling video games, is currently in cinemas and some fans have been excitedly shouting and throwing popcorn when the character Chicken Jockey appears. | A Minecraft Movie, based on one of the world's best-selling video games, is currently in cinemas and some fans have been excitedly shouting and throwing popcorn when the character Chicken Jockey appears. |
| While some cinemas have been critical of the behaviour, others have embraced it. | While some cinemas have been critical of the behaviour, others have embraced it. |
| Gareth Boggis, general manager of Abbeygate Cinema in Bury St Edmunds, Suffolk, said it had been great to see the film had attracted a range of ages. | Gareth Boggis, general manager of Abbeygate Cinema in Bury St Edmunds, Suffolk, said it had been great to see the film had attracted a range of ages. |
| "We've seen lots of excitement and audiences that are really engaging with it, so joining in at times, clapping and shouting, stuff like that," he explained. | "We've seen lots of excitement and audiences that are really engaging with it, so joining in at times, clapping and shouting, stuff like that," he explained. |
| "But thankfully, very little of the real sort of disturbances. | "But thankfully, very little of the real sort of disturbances. |
| "We've seen a bit of popcorn being thrown, but that's not completely out of the way for family films anyway." | "We've seen a bit of popcorn being thrown, but that's not completely out of the way for family films anyway." |
| Gareth Boggis said he had seen some fans wearing popcorn buckets on their heads | Gareth Boggis said he had seen some fans wearing popcorn buckets on their heads |
| The throwing of popcorn and shouting in relation to Chicken Jockey has become a popular TikTok trend. | The throwing of popcorn and shouting in relation to Chicken Jockey has become a popular TikTok trend. |
| The film stars Jason Momoa, Jack Black and Jennifer Coolidge, and made an estimated $300m (£233m) globally at the box office on its opening weekend. | The film stars Jason Momoa, Jack Black and Jennifer Coolidge, and made an estimated $300m (£233m) globally at the box office on its opening weekend. |
| "Sometimes these trends can be really fun - we've had people that have come in dressed up for things or taking part in them; it's just when they become a bit silly and anti-social that you hope that they don't get copied completely," Mr Boggis added. | "Sometimes these trends can be really fun - we've had people that have come in dressed up for things or taking part in them; it's just when they become a bit silly and anti-social that you hope that they don't get copied completely," Mr Boggis added. |
| He said the cinema would not be holding special screenings in case it "encourages people to act even more weirdly and wonderfully". | He said the cinema would not be holding special screenings in case it "encourages people to act even more weirdly and wonderfully". |
| Cineworld is invited customers to embrace the Chicken Jockey trend during a one-day event across its Cineworld 4DX screens | Cineworld is invited customers to embrace the Chicken Jockey trend during a one-day event across its Cineworld 4DX screens |
| Cineworld has invited fans to "whoop, yelp, clap, shout 'Chicken Jockey', and dress up" as their favourite Minecraft characters during a special one-day event on 13 April across many of its cinemas, including at its Ipswich branch | Cineworld has invited fans to "whoop, yelp, clap, shout 'Chicken Jockey', and dress up" as their favourite Minecraft characters during a special one-day event on 13 April across many of its cinemas, including at its Ipswich branch |
| However it warned fans there would be "no throwing, no mess and no filming the screen". | However it warned fans there would be "no throwing, no mess and no filming the screen". |
| The Riverside cinema in Woodbridge described the trend as "plaguing cinemas across the country" in a social media post. | The Riverside cinema in Woodbridge described the trend as "plaguing cinemas across the country" in a social media post. |
| "Any disturbances during the film e.g. clapping or shouting will not be tolerated," it said. | "Any disturbances during the film e.g. clapping or shouting will not be tolerated," it said. |
| "Additionally, any filming within the auditorium is strictly prohibited. | "Additionally, any filming within the auditorium is strictly prohibited. |
| "Please allow everyone to enjoy the film-going experience." | "Please allow everyone to enjoy the film-going experience." |
| Follow Suffolk news on BBC Sounds, Facebook, Instagram and X. | Follow Suffolk news on BBC Sounds, Facebook, Instagram and X. |