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Moorcroft Pottery firm goes bust in Burslem after more than 100 years | Moorcroft Pottery firm goes bust in Burslem after more than 100 years |
(about 3 hours later) | |
Moorcroft Pottery became known for its colourful depictions of animals, birds and geometric patterns | Moorcroft Pottery became known for its colourful depictions of animals, birds and geometric patterns |
The directors of Moorcroft Pottery have announced that the firm has stopped trading after more than 100 years. | The directors of Moorcroft Pottery have announced that the firm has stopped trading after more than 100 years. |
In a post on social media on Wednesday, bosses at the Stoke-on-Trent firm, based in Burslem, said they have told insolvency business Moore Recovery to help with voluntarily liquidating the company. | In a post on social media on Wednesday, bosses at the Stoke-on-Trent firm, based in Burslem, said they have told insolvency business Moore Recovery to help with voluntarily liquidating the company. |
They said Moore would contact creditors in due course but did not give an explanation for the firm's closure. | They said Moore would contact creditors in due course but did not give an explanation for the firm's closure. |
Moorcroft had warned in March of possible redundancies and at the time cited rising costs and falling sales. | Moorcroft had warned in March of possible redundancies and at the time cited rising costs and falling sales. |
The firm traces its roots back to 1897 and has been based at its current site in Sandbach Road since 1913. | The firm traces its roots back to 1897 and has been based at its current site in Sandbach Road since 1913. |
The business is one of several in the sector to close in recent years in Staffordshire | |
According to its website, the firm's founder William Moorcroft was able to produce pottery from its current site thanks to the support of London department store Liberty. | According to its website, the firm's founder William Moorcroft was able to produce pottery from its current site thanks to the support of London department store Liberty. |
After winning a number of prestigious international awards, Moorcroft was appointed as Potter to HM The Queen in 1928. | After winning a number of prestigious international awards, Moorcroft was appointed as Potter to HM The Queen in 1928. |
The firm's royal patronage continued when the late Queen Elizabeth II added Moorcroft designs into the Royal Collection. | The firm's royal patronage continued when the late Queen Elizabeth II added Moorcroft designs into the Royal Collection. |
The brand was also popular with US presidents and British prime ministers, according to the firm. | The brand was also popular with US presidents and British prime ministers, according to the firm. |
Moorcroft has been producing pottery at its site in Burslem for more than 100 years | |
The news of Moorcroft's collapse is the latest blow to the pottery industry in Stoke-on-Trent. | The news of Moorcroft's collapse is the latest blow to the pottery industry in Stoke-on-Trent. |
In February, Royal Stafford, also based in Burslem, called in administrators. | In February, Royal Stafford, also based in Burslem, called in administrators. |
The firm's collapse followed the closure of Dudson in 2019, Wade in Longton two years ago and Johnsons Tiles in 2024. | The firm's collapse followed the closure of Dudson in 2019, Wade in Longton two years ago and Johnsons Tiles in 2024. |
Listen on BBC Sounds: Another blow for Stoke-on-Trent | Listen on BBC Sounds: Another blow for Stoke-on-Trent |
City council leader Jane Ashworth said Moorcroft had been a major part of Stoke-on-Trent's heritage in ceramics. | City council leader Jane Ashworth said Moorcroft had been a major part of Stoke-on-Trent's heritage in ceramics. |
"Our teams have been working closely and intensively with Moorcroft to try to find a solution but unfortunately this has not been possible," she said. | "Our teams have been working closely and intensively with Moorcroft to try to find a solution but unfortunately this has not been possible," she said. |
"The fact is global and national headwinds - including high energy prices and a rash of cheap, illegal forgeries from overseas - have made life very difficult for manufacturers. | "The fact is global and national headwinds - including high energy prices and a rash of cheap, illegal forgeries from overseas - have made life very difficult for manufacturers. |
"We have lobbied - and will continue to lobby - the government to provide specific support for this vital and valuable sector." | "We have lobbied - and will continue to lobby - the government to provide specific support for this vital and valuable sector." |
She added the authority would provide support for affected employees to help them find new jobs. | She added the authority would provide support for affected employees to help them find new jobs. |
Follow BBC Stoke & Staffordshire on BBC Sounds, Facebook, X and Instagram. | Follow BBC Stoke & Staffordshire on BBC Sounds, Facebook, X and Instagram. |