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The Guardian relaunches app and updates homepage design The Guardian relaunches app and updates homepage design
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Podcasts and puzzles get a boost as part of ‘mobile first’ strategy with 1m daily active users of app Podcasts and puzzles get a boost as part of ‘mobile first’ strategy with 1 million daily active users of app
The Guardian has relaunched its mobile app to deliver more personalised, visual content and boost the prominence of podcasts, as part of a “mobile first” strategy. The Guardian has relaunched its mobile app to offer more personalised, visual content and boost the prominence of podcasts as part of a “mobile first” strategy.
A dedicated tab for podcasts has been introduced to help users discover and listen to new episodes via a new in-app player, while users can also listen to all articles using a text-to-speech feature. The introduction of a dedicated tab for podcasts will help people discover and listen to new episodes via an in-app player, while users can also listen to all articles with a text-to-speech feature.
The overhaul is an acknowledgment of how central the mobile phone has now become for many news organisations. Three-quarters of the Guardian digital audience who visit daily do so using a mobile device. The app has more than a million daily active users. The overhaul is an acknowledgment of how central the mobile phone has become for many news organisations. Three-quarters of the Guardian’s digital audience who visit daily do so through a mobile device. The app has more than 1 million daily active users.
It also comes with media attempting to shore up a direct relationship with readers amid the increasing use of AI chatbots, which threaten to give information to users without ever delivering them to the original journalism it is sourced from. Media groups are attempting to shore up direct relationships with readers amid the increasing use of AI chatbots that threaten to give information to users without providing them the original journalism from where it is sourced.
The Times also recently relaunched its mobile app. In a sign of the increasing convergence that the digital age has brought, the commercial broadcaster LBC has launched a new app that it describes as a “one-stop destination for breaking news, expert analysis, and trusted opinion”. The Times also recently relaunched its mobile app and in a sign of the increasing convergence brought by the digital age, the commercial broadcaster LBC has launched an app that it describes as a “one-stop destination for breaking news, expert analysis and trusted opinion”.
The new Guardian app aims to show off a wider range of its journalism. There is a new hub for its most popular puzzles – another driver of audience engagement – and a “less overwhelming” homepage. The new Guardian app aims to show off a wider range of its journalism with a hub for its most popular puzzles – another driver of audience engagement – and a “less overwhelming” homepage.
It also reflects a trend towards different forms of journalism, with more curated selections of photography, video and other forms of visual journalism. The redesign reflects a trend towards different forms of journalism, with more curated selections of photography, video and other forms of visual journalism.
Delivery of journalism through the mobile phone has become a clear focus for media companies, with users of apps more loyal and engaged. At the Guardian, app users have 15 times the average number of web page views. The mobile phone has become a clear focus through which media companies deliver journalism, with users of apps being more loyal and engaged. At the Guardian, app users have 15 times the average number of webpage views.
A new homepage design has also been launched across all five editions of the Guardian: UK, US, Australia, Europe and international. A new homepage design has been launched across all five editions of the Guardian: UK, US, Australia, Europe and international.
Katharine Viner, the editor-in-chief of Guardian News & Media, said: “The new Guardian app and homepage mark a major step forward in how we deliver our journalism to the millions of people who read, listen to and watch the Guardian every day.Katharine Viner, the editor-in-chief of Guardian News & Media, said: “The new Guardian app and homepage mark a major step forward in how we deliver our journalism to the millions of people who read, listen to and watch the Guardian every day.
“Our digital relaunch is more visual and contemporary and will allow us to keep innovating and developing new ways to project Guardian journalism around the world.”“Our digital relaunch is more visual and contemporary and will allow us to keep innovating and developing new ways to project Guardian journalism around the world.”
Alex Breuer, the executive creative director at Guardian Media Group, said: “In the redesign of the Guardian app and homepage our priority has been to showcase the speed, depth and breadth of our journalism with the brand flair we are renowned for.Alex Breuer, the executive creative director at Guardian Media Group, said: “In the redesign of the Guardian app and homepage our priority has been to showcase the speed, depth and breadth of our journalism with the brand flair we are renowned for.
“We’ve made the layout a more dynamic design and experience. This helps our audience stay informed with independent and distinctive news and features.”“We’ve made the layout a more dynamic design and experience. This helps our audience stay informed with independent and distinctive news and features.”
The app is available for download on iOS and Android.The app is available for download on iOS and Android.