‘The Mozart of the attention economy’: why MrBeast is the world’s biggest YouTube star – podcast

https://www.theguardian.com/news/audio/2025/jun/27/the-mozart-of-the-attention-economy-why-mrbeast-is-the-worlds-biggest-youtube-star-podcast

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He’s spent 24 hours immersed in slime, two days buried alive – and showered vast amounts of cash on lucky participants. But are MrBeast’s videos simply very savvy clickbait – or acts of avant garde genius?

Written and read by Mark O’Connell

Read the text version here

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