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Google to limit free news access Google to limit free news access
(9 minutes later)
Newspaper publishers will now be able to set a limit on the number of free news articles people can read through Google, the company has announced.Newspaper publishers will now be able to set a limit on the number of free news articles people can read through Google, the company has announced.
The concession follows claims from some media companies that the search engine is profiting from online news pages.The concession follows claims from some media companies that the search engine is profiting from online news pages.
Under the First Click Free programme, publishers can now prevent unrestricted access to subscription websites.Under the First Click Free programme, publishers can now prevent unrestricted access to subscription websites.
Users who click on more than five articles in a day may be routed to payment or registration pages.Users who click on more than five articles in a day may be routed to payment or registration pages.
"Previously, each click from a user would be treated as free," Google senior business product manager Josh Cohen said in a blog post."Previously, each click from a user would be treated as free," Google senior business product manager Josh Cohen said in a blog post.
ANALYSIS Tim Weber, business editor, BBC News website
The dispute between media groups and Google reflects the general confusion over how traditional media can make money on the internet.
Every newspaper owner angry about Google's linking policy can use a simple remedy: add two lines of code to a file on your servers and Google will leave you alone.
Deep down, most media owners realise that the old "publish it and they will come" principle does not work in an on-demand world.
If Google would not link to their websites, the very same media groups would bitterly complain about Google's refusal to generate valuable online traffic.
Unless you own premium content (from the Wall Street Journal at one end to porn at the other), making money from on-demand content means first and foremost that your audiences have to be able to find you.
The problem: Nobody has quite figured out a business model for a world where consumers don't want their morning or evening news, but want the Now O'clock News - the "on-demand and to my taste" news.
"Now, we've updated the programme so that publishers can limit users to no more than five pages per day without registering or subscribing.""Now, we've updated the programme so that publishers can limit users to no more than five pages per day without registering or subscribing."
Google users may start seeing registration pages appear when they click for a sixth time on any given day at websites of publishers using the program, according to Mr Cohen.Google users may start seeing registration pages appear when they click for a sixth time on any given day at websites of publishers using the program, according to Mr Cohen.
'Significant move''Significant move'
The announcement is seen as a reaction to concerns in the newspaper industry that Google is using newspaper content unfairly.The announcement is seen as a reaction to concerns in the newspaper industry that Google is using newspaper content unfairly.
Media tycoon Rupert Murdoch, the chairman and chief executive of Newscorp, has accused firms such as Google of profiting from journalism by generating advertising revenue by linking readers to newspaper articles.Media tycoon Rupert Murdoch, the chairman and chief executive of Newscorp, has accused firms such as Google of profiting from journalism by generating advertising revenue by linking readers to newspaper articles.
Some readers have discovered they can avoid paying subscription fees to newspaper websites by calling up their pages via Google.Some readers have discovered they can avoid paying subscription fees to newspaper websites by calling up their pages via Google.
Broadcasting and media consultant Steve Hewlett said that Google's response was "a pretty significant move".Broadcasting and media consultant Steve Hewlett said that Google's response was "a pretty significant move".
"Rupert Murdoch is trying to build a consensus that paying for content online is right and that aggregators like Google that use newspaper content but don't pay for it are doing something wrong," he said."Rupert Murdoch is trying to build a consensus that paying for content online is right and that aggregators like Google that use newspaper content but don't pay for it are doing something wrong," he said.
Newspapers are increasingly looking for new ways to make money from their online content amid a continuing decline in circulation figures and advertising revenues.Newspapers are increasingly looking for new ways to make money from their online content amid a continuing decline in circulation figures and advertising revenues.
Earlier this week Johnston Press, the UK's largest regional newspaper publisher, announced plans to to begin charging for access to six of its titles.Earlier this week Johnston Press, the UK's largest regional newspaper publisher, announced plans to to begin charging for access to six of its titles.


What is your reaction to this news? Should there be a limit on free news through Google?What is your reaction to this news? Should there be a limit on free news through Google?
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