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Does the TikTok trend of farmers playing jazz music to cows really work? Does the TikTok trend of farmers playing jazz music to cows really work?
(about 8 hours later)
Farmers have been playing jazz to their cowsFarmers have been playing jazz to their cows
A new sound track has started to rumble across Britain's green and pleasant pastures.A new sound track has started to rumble across Britain's green and pleasant pastures.
Once punctuated with birdsong and the growl of a tractor's engine, parts of the country's farmland now have a slightly funkier soundtrack.Once punctuated with birdsong and the growl of a tractor's engine, parts of the country's farmland now have a slightly funkier soundtrack.
A number of dairy farmers have started to play music to their cattle in a bid to improve their welfare and, possibly, the quality of their produce.A number of dairy farmers have started to play music to their cattle in a bid to improve their welfare and, possibly, the quality of their produce.
The trend has gone viral on TikTok, with videos - from across the world - fetching millions of views. Charles Goadby, a dairy farmer based in Nuneaton, Warwickshire, has embraced the new trend, and has told us why playing music to cows could benefit the wider public.The trend has gone viral on TikTok, with videos - from across the world - fetching millions of views. Charles Goadby, a dairy farmer based in Nuneaton, Warwickshire, has embraced the new trend, and has told us why playing music to cows could benefit the wider public.
When did the craze start?When did the craze start?
Recent success on TikTok has brought the fad to the fore. But, Mr Goadby said that he first started playing radio to his cows nearly a decade ago.Recent success on TikTok has brought the fad to the fore. But, Mr Goadby said that he first started playing radio to his cows nearly a decade ago.
"We installed a robotic milking system and there was a lot of new harsh sounds and noises, so we wanted to drown that out and give them a constant sound."We installed a robotic milking system and there was a lot of new harsh sounds and noises, so we wanted to drown that out and give them a constant sound.
"This was about 10 years ago and somebody suggested the cows like classical music - that was the trend back then - so I put a classical radio station on for the cows to listen to and it just helps them relax a little bit.""This was about 10 years ago and somebody suggested the cows like classical music - that was the trend back then - so I put a classical radio station on for the cows to listen to and it just helps them relax a little bit."
While jazz music is the current flavour for the trend, Mr Goadby said he has tried a number of different genres and radio stations over the years.While jazz music is the current flavour for the trend, Mr Goadby said he has tried a number of different genres and radio stations over the years.
Dairy farmer Charles Goadby said playing cows music helps them relaxDairy farmer Charles Goadby said playing cows music helps them relax
What about Pavlov's Dog?What about Pavlov's Dog?
While Mr Goadby initially started to play his herd music to calm, it is thought that the music can help milk production too.While Mr Goadby initially started to play his herd music to calm, it is thought that the music can help milk production too.
The farmer said the theory behind the Pavlov's Dog experiment could also mean that music makes cows physically and mentally prepared to be milked.The farmer said the theory behind the Pavlov's Dog experiment could also mean that music makes cows physically and mentally prepared to be milked.
In the famous experiment, dogs were conditioned to associate the noise of a bell with receiving food.In the famous experiment, dogs were conditioned to associate the noise of a bell with receiving food.
The dogs would then salivate from the noise alone, showing they not only mentally associated the noise with food, but also physically responded to the sound.The dogs would then salivate from the noise alone, showing they not only mentally associated the noise with food, but also physically responded to the sound.
"We always have music on in the milking parlour... [and] not just for the staff to listen to," Mr Goadby said."We always have music on in the milking parlour... [and] not just for the staff to listen to," Mr Goadby said.
"It's a little bit like the Pavlov dog theory, where it's waking up the senses, it starts their hormone production off, and actually the cows will release a little bit sooner and that milk flow will be a little bit quicker."It's a little bit like the Pavlov dog theory, where it's waking up the senses, it starts their hormone production off, and actually the cows will release a little bit sooner and that milk flow will be a little bit quicker.
"It helps relax the cows and the workers - so that's a win-win all round.""It helps relax the cows and the workers - so that's a win-win all round."
Julian Smith performing on the side of the Fosse Way in WarwickshireJulian Smith performing on the side of the Fosse Way in Warwickshire
What genre do cows prefer?What genre do cows prefer?
For Mr Goadby, the music craze first started with farmers playing their bovine friends classical music.For Mr Goadby, the music craze first started with farmers playing their bovine friends classical music.
But the latest trend has seen jazz on the menu at farms across the UK.But the latest trend has seen jazz on the menu at farms across the UK.
Mr Goadby said cows would probably respond to any kind of music.Mr Goadby said cows would probably respond to any kind of music.
"I think if you went and stood on the edge of a field like you see on these TikTok accounts and put any music on, the cows would come across," he said"I think if you went and stood on the edge of a field like you see on these TikTok accounts and put any music on, the cows would come across," he said
"They just want to be nosy and see what's going on, and I think as long as you're not doing anything startling, they're gonna come over and want to be nosy and have a look.""They just want to be nosy and see what's going on, and I think as long as you're not doing anything startling, they're gonna come over and want to be nosy and have a look."
Another Warwickshire farmer, Rob Hadley, was unsure if the cows would respond well to other genres of music.Another Warwickshire farmer, Rob Hadley, was unsure if the cows would respond well to other genres of music.
"They're very relaxed about the jazz, but probably they'd be up for anything - maybe a bit of Ozzy Osbourne," he said."They're very relaxed about the jazz, but probably they'd be up for anything - maybe a bit of Ozzy Osbourne," he said.
"Truthfully, a bit of Ozzy Osbourne would scare the socks off them.""Truthfully, a bit of Ozzy Osbourne would scare the socks off them."
Farmer Charles Goadby said music helps his cows produce a quicker flow of milk Farmer Charles Goadby said music helped cows, like these at Chesterton Fields Farm, produce a quicker flow of milk
Why has it gone big on TikTok?Why has it gone big on TikTok?
We all know that animal videos are a staple of the British social media scene, but one of farmers playing music to their cattle have particularly piqued interest.We all know that animal videos are a staple of the British social media scene, but one of farmers playing music to their cattle have particularly piqued interest.
Mr Goadby said it may not all be because of the quirky practice.Mr Goadby said it may not all be because of the quirky practice.
"I just think people like cows - they're great animals so anything with cows will get interest," he said."I just think people like cows - they're great animals so anything with cows will get interest," he said.
The dairy farmer said it's great that the "tough" industry is getting so much attention.The dairy farmer said it's great that the "tough" industry is getting so much attention.
Follow BBC Coventry & Warwickshire on BBC Sounds, Facebook, X and Instagram.Follow BBC Coventry & Warwickshire on BBC Sounds, Facebook, X and Instagram.