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Sylvanian Drama: Lawsuit against creator dropped by toy company | Sylvanian Drama: Lawsuit against creator dropped by toy company |
(about 16 hours later) | |
The Sylvanian Drama TikTok and Instagram has 2.5m and 1m followers respectively | The Sylvanian Drama TikTok and Instagram has 2.5m and 1m followers respectively |
A lawsuit against the Irish content creator behind the incredibly popular Sylvanian Drama social accounts has been dropped. | A lawsuit against the Irish content creator behind the incredibly popular Sylvanian Drama social accounts has been dropped. |
The brains behind the tongue-in-cheek account, Thea von Engelbrechten, whose TikTok and Instagram has 2.5m and 1m followers respectively, stopped posting in December 2024 which led to fans questioning where she had gone. | The brains behind the tongue-in-cheek account, Thea von Engelbrechten, whose TikTok and Instagram has 2.5m and 1m followers respectively, stopped posting in December 2024 which led to fans questioning where she had gone. |
In April of this year, Epoch, the Japanese company behind Sylvanian Families, filed a lawsuit in New York alleging "copyright infringement" and "irreparable injury" to its reputation. | In April of this year, Epoch, the Japanese company behind Sylvanian Families, filed a lawsuit in New York alleging "copyright infringement" and "irreparable injury" to its reputation. |
However, they have now dropped the case. | However, they have now dropped the case. |
The creator first found viral fame during the Covid-19 pandemic, using the dolls to create soap opera-style scenarios - such as murders and affairs. | The creator first found viral fame during the Covid-19 pandemic, using the dolls to create soap opera-style scenarios - such as murders and affairs. |
Video captions included "My marriage is falling apart" and "My boyfriend won't post me on Instagram". | Video captions included "My marriage is falling apart" and "My boyfriend won't post me on Instagram". |
By contrast, Sylvanian Families - known as Calico Critters in the US - are marketed as "an adorable range of distinctive animal characters with charming and beautiful homes, furniture and accessories". | By contrast, Sylvanian Families - known as Calico Critters in the US - are marketed as "an adorable range of distinctive animal characters with charming and beautiful homes, furniture and accessories". |
Characters have names like Freya the Chocolate Rabbit girl, Ambrose the Walnut Squirrel baby and Pino the Latte Cat baby. | Characters have names like Freya the Chocolate Rabbit girl, Ambrose the Walnut Squirrel baby and Pino the Latte Cat baby. |
In its lawsuit, Epoch claimed that the creator had advertised "other brands", including Kate Spade, Marc Jacobs, Burberry, and Netflix using the toys. In a countersuit, Ms von Engelbrechten claimed that the accounts were "parody". | In its lawsuit, Epoch claimed that the creator had advertised "other brands", including Kate Spade, Marc Jacobs, Burberry, and Netflix using the toys. In a countersuit, Ms von Engelbrechten claimed that the accounts were "parody". |
However, on 8 August, Epoch dropped its suit, voluntarily dismissing all claims "without prejudice," with each side covering its own legal costs. | However, on 8 August, Epoch dropped its suit, voluntarily dismissing all claims "without prejudice," with each side covering its own legal costs. |
On the same day, Thea broke her social media silence, posting on Instagram: "Hi guys, on the 19th August I will be changing the name and profile picture of this account. | |
"I'm not sure what to change it to yet so please let me know if you have any suggestions". | "I'm not sure what to change it to yet so please let me know if you have any suggestions". |
Newsbeat has reached out to Ms von Engelbrechten for comment. | Newsbeat has reached out to Ms von Engelbrechten for comment. |
Listen to Newsbeat live at 12:45 and 17:45 weekdays - or listen back here. | Listen to Newsbeat live at 12:45 and 17:45 weekdays - or listen back here. |
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